Amer Sports

Last updated
Amer Sports Oy
Type Limited liability company [1]
Industry Sports equipment
Founded1950;73 years ago (1950)
Area served
Key people
  • James Zheng (Board Executive Director and CEO)
  • Michael Hauge Sørensen(COO)
  • Douglas Gilbert(CFO)
ProductsSports equipment, apparel, footwear
Revenue2.6 billion euros (2021) [4]
Number of employees
9,700 (2021) [4]
Parent Amer Sports Holding (Cayman) Limited [5]

Amer Sports Oy is a Finnish sporting goods corporation overseeing brands Atomic, Arc'teryx, Armada, Enve Composites, Peak Performance, Salomon, and Wilson Sporting Goods. [3] It is a limited liability company of Chinese retail conglomerate Anta Sports. [1]


Established in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. The company employs over 9,700 people. [4]


Industrial past (1950-1985)

The company began life as a tobacco manufacturer and distributor, Amer-Tupakka, in 1950 [6] (later to be renamed Amer-Yhtymä Oyj followed by its current designation) and acquired the right to produce and sell Philip Morris cigarettes in Finland in 1961. [7] In the 1960s, the significant profits from the company's tobacco interests were invested in three commercial ships. [7] A publishing and printing division was added in 1970 with the purchase of the Finnish company Weilin+Göös, and the company listed on the Helsinki Stock Exchange in 1977, four years after changing its name to Amer-Yhtymä (English: Amer Group). [6]

In the 1980s, Amer moved into the vehicle import industry by acquiring the firm Korpivaara, and with it the exclusive rights to import and distribute such brands as Citroën and Toyota. [7] In 1984 Amer was listed on the London Stock Exchange. [8] In 1985, Amer acquired Marimekko. [9] The decade also saw the company expand into for example the plastics markets.

Focus on sport (1986-current)

In 1986, Amer established a sports division after acquiring a majority stake in the golf equipment maker MacGregor Golf from Jack Nicklaus. [10] Despite this, the company was involved in the sports equipment market as early as 1974, when it bought the ice hockey gear maker then known as Koho-Tuote. [6] These interests were sold in 1986. [11] In 1988, Amer represented, among others, American tobacco giant Philip Morris and held a 62 percent share of the Finnish tobacco market. A movement called Klubi 88 made a statement at the AGM claiming that Amer was the single largest causer of cancer in Finland. It said that the sponsorships by “tobacco figureheads” Hjallis Harkimo, a sailor, and Keke Rosberg, a Formula 1 driver, should be stopped. [9] Amer's CEO Heikki O. Salonen thought sports products would be a better business for the company to focus on. The company’s brands included Marlboro, Marimekko, Toyota, Weilin+Göös, [9] and the American brand MacGregor Golf Company. [11]

Wilson manufactures for example basketballs for NBA Wilson NBA Indoor game ball.jpg
Wilson manufactures for example basketballs for NBA

In February 1989, Amer acquired the Chicago-based company Wilson Sporting Goods Company, which specialized in golf, tennis, and baseball products. [9] [11] Wilson was the largest manufacturer of sports products in the USA, [11] but it was heavily indebted. [12] The transaction set a new record for the largest foreign acquisition in Finland. [9]

In 1991, Amer sold Marimekko to Kirsti Paakkanen. The company had incurred losses of approximately 50 million euros under Amer’s ownership. [9] Further acquisitions followed in the shape of the Austrian ski manufacturer Atomic in 1994 [6] and the Finnish sports instrument maker Suunto in 1999. [13] The American baseball and softball bat firm Demarini was purchased a year later, falling under the Wilson division. [14] During this time, many of the business areas no longer deemed to be core were divested, although the company retained its tobacco business until 2004 when it was sold back to Philip Morris. [15] In 2005, Amer acquired the outdoor sports company Salomon from Adidas for €485 million. [16] In the same year, the company officially changed its name to Amer Sports Corporation. [17]

In 2007, Amer Sports' North American headquarters were moved from Portland, Oregon to the historic American Can Company of Utah Building Complex in Ogden, Utah. [18]

In 2008 Amer Sports divided its operations into three business units: winter sport, outdoor sports, ball sports (Wilson, Louisville Slugger, and DeMarini). [19]

In April 2018, Amer Sports acquired the Swedish sportswear manufacturer Peak Performance from IC Group, a Danish entity. [20] Amer Sports largest owners were Keva, the Civil and Water Engineering Fund, Ilmarinen, Mandatum and Ilkka Brotherus. [9] In December, an investor consortium called Mascot Bidco, announced its takeover bid for Amer Sports. The consortium included ANTA Sports, FountainVest Partners, Anamered Investments, and Tencent. [21] Amer Sports shares were valued at 4.6 billion euros, 40 percent over their average market value. Under the terms of the offer, Amer Sports remained a separate business entity, while Anta Sports provide R&D and production resources required for expansion on the Chinese market. [22] Anta Sports is China’s largest sportswear manufacturer. Chip Wilson, the founder of Lululemon Athletica, owns about one-fifth of Amer Sports. [9] Amer Sports was among the largest companies on the Helsinki Stock Exchange, with a market capitalization of approximately 4 billion euros. [23]

In 2019, Amer Sports completed its divestment of Mavic before selling it 2020. [24] [25]

In December 2020, Amer Sport sold Precor to the American exercise equipment manufacturer Peloton. [26]

In January 2022, it was reported that Amer Sports would sell Suunto to Liesheng, a Chinese company specializing in wearable technology. [27]


The entrance of Amer Sports Brand Store in Helsinki Amer Sports Brand Store Helsinki entrance.jpg
The entrance of Amer Sports Brand Store in Helsinki

The company has offices in for example Finland, Poland, Germany, China and USA and manufacturing and sales locations worldwide. [28] Amer Sports is owned by ANTA Sports, FountainVest Partners, Anamered Investments, and Tencent. [4]


Amer Sports brands includes Atomic, Arc'teryx, Armada, Enve Composites, Peak Performance, Salomon, and Wilson Sporting Goods. [3]

See also

Related Research Articles

<span class="mw-page-title-main">SCA (company)</span> Swedish timber, pulp and paper manufacturer

Svenska Cellulosa AB is a Swedish forest industry company with headquarters in Sundsvall.

<span class="mw-page-title-main">Hillerich & Bradsby</span> Baseball equipment manufacturer

Hillerich & Bradsby Company (H&B) is an American manufacturing company located in Louisville, Kentucky that produces baseball bats for Wilson Sporting Goods, which commercializes them under the "Louisville Slugger" brand.

Atomic is an Austrian company that manufactures and sells skis and other skiing equipment, such as boots, bindings, helmets, ski poles, goggles, bags, apparel and protective equipment.

<span class="mw-page-title-main">Wilson Sporting Goods</span> American sports equipment manufacture

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. The company has been a subsidiary of Finnish multinational company Amer Sports since 1989, and is, in turn, now under the Chinese company Anta Sports since 2019. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball and volleyball.

<span class="mw-page-title-main">Elisa (company)</span> Finnish telecommunications company

Elisa Oyj is a Finnish telecommunications company founded in 1882. Its previous names were Helsingin Puhelin and Elisa Communications Oyj. Elisa is a telecommunications, ICT and online service company operating mainly in Finland and Estonia, but it also offers digital services for international operators and other companies. In Finland Elisa is the market leader in mobile and fixed network subscriptions. Elisa provides services for communication and entertainment, and tools for improving operating methods and productivity of organisations. It cooperates for example with Vodafone and Tele2.

<span class="mw-page-title-main">Salomon Group</span> French sports equipment manufacturing company

Salomon Group is a French sports equipment manufacturing company based in Annecy, France. It was founded in 1947 by François Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. Salomon constitutes a part of Amer Sports, owned since 2019 by the Chinese group ANTA Sports with sister brands Wilson, Atomic, Sports Tracker, Suunto, Precor, Arc'teryx.

Suunto Oy is a Finnish company that manufactures and markets sports watches, dive computers, compasses and precision instruments. Headquartered in Vantaa, Finland, Suunto employs more than 300 people worldwide, and its products are sold in over 100 countries. Although globally active, the headquarters is placed next to the factory, in which most of the work stages are still handcrafted. Suunto is a subsidiary of Amer Sports, owned since 2019 by the Chinese group Anta Sports, with sister brands Wilson, Atomic, Sports Tracker, Salomon, Precor, Arc'teryx.

<span class="mw-page-title-main">Arc'teryx</span> Canadian high-end design company specializing on technical apparel and outdoor equipment

Arc'teryx is a Canadian high-end design company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for their waterproof Gore-Tex shell jackets, knitwear, and down parkas.

Huhtamäki Oyj is a Finnish consumer packaging company whose production includes food packaging, disposable containers, as well as egg cartons and fruit packaging for quick service restaurants, coffee shops, retail stores, caterers and vending operators. It operates globally and is headquartered in Espoo, Finland.

<span class="mw-page-title-main">Anta Sports</span> Chinese Sports Wear Company

Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang. It is the world's largest purely sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and Adidas.

<span class="mw-page-title-main">Finnish Anti-Fascist Committee</span> Organization based in Finland

The Finnish Anti-Fascist Committee, also known by its Finnish abbreviation SAFKA, is a radical political organisation operating in Finland, founded in November 2008, but never registered. According to the Chairperson Johan Bäckman the committee has twenty activists and about a hundred supporters.

<span class="mw-page-title-main">Sports Tracker</span> Former software tool

Sports Tracker, earlier Nokia Sports Tracker, was originally a software tool for Symbian Series 60 phones that allowed its user to track their route, speed, timings and energy expenditure, while engaging in a sport activity such as running, jogging or cycling.

Eero Ilmari Salonen was a Finnish basketball player.

<span class="mw-page-title-main">Belmont (cigarette)</span> Canadian cigarette brand

Belmont is a Canadian brand of cigarettes, currently owned and manufactured by Philip Morris International (PMI) in most parts of the world.

Kotipizza Group Oyj is a Finnish restaurant group focused on fast casual dining. The Group consists of three companies, Kotipizza Oyj has 290 franchise-operated restaurants in Finland, The Social Burger Joint Oy engages in restaurant operations and the third group company, Helsinki Foodstock Oy, provides food-related supply, logistics and selection services for a number of chain-managed companies. Its customers include the Kotipizza chain and other significant fast food operators. Kotipizza Group had total net sales of EUR84.1m in the financial year 2017 and EBIT of EUR6.4m. At the time the Group's shares were listed on the main list of Nasdaq OMX Helsinki.

Incap Corporation is a Finnish contract electronics manufacturer. Incap's headquarters are located in Helsinki, Finland, and its shares are listed on the Helsinki Stock Exchange.

<span class="mw-page-title-main">Kirsti Paakkanen</span> Finnish business executive (1929–2021)

Kirsti Paakkanen was a Finnish entrepreneur and business executive.


  1. 1 2 Arvopaperi. "The extraordinary general meeting of ANTA Sports Products Limited has passed the resolution required by the tender offer for all shares in Amer Sports Corporation". Arvopaperi (in Finnish). Retrieved 2023-02-22.
  2. "Our management team". Amer Sports. Retrieved 2023-02-22.
  3. 1 2 3 "Our brands are loved and trusted by millions". Amer Sports. Retrieved 2023-02-22.
  4. 1 2 3 4 "Growth strategy, values, management, history". Amer Sports. Retrieved 2023-02-22.
  5. "ANTA Sports Products Limited Interim Report 2021" (PDF).
  6. 1 2 3 4 "Amer Sports history". Amer Sports. Archived from the original on 31 March 2008. Retrieved 2008-04-11.
  7. 1 2 3 Cohen, M.L. (2006). "Amer Group plc". International Directory of Company Histories. The Gale Group. Archived from the original on 17 May 2008. Retrieved 2008-04-11.
  8. "Kuolleet | Kauppatieteiden maisteri Heikki O. Salonen". Helsingin Sanomat (in Finnish). 1998-05-28. Retrieved 2023-02-22.
  9. 1 2 3 4 5 6 7 8 "Päätyykö Amer kiinalaisille? Näin opiskelijoiden tupakkatehtaasta tuli Suomen tärkein kuluttajatuoteyhtiö". Helsingin Sanomat (in Finnish). 2019-03-08. Retrieved 2023-02-22.
  10. "COMPANY NEWS; MacGregor Sale". The New York Times . Reuters. 3 December 1986. Retrieved 2008-04-11.
  11. 1 2 3 4 Freudenheim, Milt (21 February 1989). "Amer Group to Acquire Wilson Sporting Goods". The New York Times . Retrieved 2008-04-11.
  12. Jyri, Raivio (1990-12-19). "Heikki O. Salonen jättää Amerin johdon terveyssyistä Partekin Raimo Taivalkoski hallituksen puheenjohtajaksi". Helsingin Sanomat (in Finnish). Retrieved 2023-02-22.
  13. "Amer's ownership in Suunto rises to 98.7 percent" (Press release). Amer Sports. 1 December 1999. Retrieved 2008-04-11.
  14. "Wilson Sporting Goods Co acquires DeMarini Sports Inc". Thomson Financial . 19 January 2000. Retrieved 2008-04-11.
  15. "Amer Group giving up tobacco business; company to concentrate on sporting goods". Helsingin Sanomat . 19 December 2003. Archived from the original on 2008-06-26. Retrieved 2008-04-11.
  16. Tomlinson, Heather (3 May 2005). "Adidas sells ski and surf group for £329m". The Guardian . Retrieved 2008-04-11.
  17. "Amer Group Plc changes name to Amer Sports Corporation". Nordic Business Report . 24 March 2005. Retrieved 2008-04-11.
  18. "Owner of Salomon, Atomic moving U.S. HQ to Utah". Ski Racing . 16 October 2006. Archived from the original on October 18, 2006. Retrieved 2008-04-11.
  19. "Amer Sports business segments". Amer Sports. Archived from the original on 2008-04-10. Retrieved 2008-04-11.
  20. "Amer laajentaa urheiluvaatekauppaan – yhtiö ostaa urheilumuotiyritys Peak Performancen". Yle Uutiset (in Finnish). 2018-04-30. Retrieved 2023-02-22.
  21. Taloussanomat (2018-12-07). "Kiinalaistaustainen konsortio tekee 4,6 miljardin euron ostotarjouksen Amerista". Ilta-Sanomat (in Finnish). Retrieved 2023-02-22.
  22. "Mascot Bidco Oy announces a voluntary recommended public cash tender offer for all the shares in Amer Sports Corporation – Amer Sports".
  23. "Kaupankäynti Amer Sportsin osakkeella keskeytetty". Yle Uutiset (in Finnish). 2018-12-07. Retrieved 2023-02-22.
  24. "Amer Sports completes Mavic divestment". Amer Sports. 2019-07-09. Retrieved 2019-08-07.
  26. "Peloton will pay $420 million to acquire fitness equipment maker Precor" . Retrieved 2020-12-22.
  27. "Suomalainen Suunto siirtyy kiinalaisomistajalta toiselle – Liesheng lupaa jatkoa toiminnalle Suomessa". (in Finnish). Retrieved 2023-02-22.
  28. "Career opportunities in sports and outdoor brands". Amer Sports. Retrieved 2023-02-22.