 | |
| Type | Subsidiary of PepsiCo |
|---|---|
| Founded | 1943 |
| Headquarters | Mexico City, Mexico |
| Products | Snack food |
| Parent | PepsiCo |
| Website | sabritas.com.mx |
| Footnotes /references Slogan: A que no puedes comer sólo una, Te quiere ver sonreír, La vida necesita sabor and 75 Años en las Manos de México. (current) | |
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing chips.
| Oscar | |
|---|---|
 | |
| In-universe information | |
| Full name | Willie |
| Species | Smiley face |
| Gender | Male |
Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City. [1] It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. The name is a portmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.
In 1966, a year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.
In 2000, Sabritas made taco shells that inadvertently contained Starlink, a genetically modified corn that was not approved for human consumption. The contaminated flour was supplied by a mill in Texas. The shells were made on behalf of Kraft, which distributed them in Taco Bell-branded packages to supermarkets; Kraft recalled the taco shells when the Starlink was detected by Friends of the Earth. [2]
Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it.[ citation needed ]
In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power.
The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids. [3]
The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.
Sabritas homepage (in Spanish)
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". The brand was sold in 2012 to Kellogg's.
Cheetos is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Matutano is a producer and distributor of snacks and potato chips with headquarters in Barcelona, operating the markets of Spain and Portugal. The company was founded in 1965 by Luis Matutano Jover, and since 1971 is part of multinational Frito Lay.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Fritos is an American brand of corn chips and dipping sauces that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo. Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process. It is one of two brands representing Frito-Lay along with Lay's.
Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Herman Warden Lay was an American businessman who was involved in potato chip manufacturing with his eponymous brand of Lay's potato chips. He started H.W. Lay Co., Inc., now part of the Frito-Lay corporation, a subsidiary of PepsiCo.
Tazos are disks that were distributed as promotional items with products of Frito-Lay and its subsidiaries around the world. The idea behind Tazos started out similar to Pogs, whereby each Tazo contained a score value, and a game was played to 'win' Tazos from other players.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Sun Chips is a brand of fried grains, rippled, multigrain chips launched in 1991 and produced by Frito-Lay.
Corn chips are a snack food made from cornmeal fried in oil or baked, usually in the shape of a small noodle or scoop. Corn chips are thick, rigid, very crunchy, have the strong aroma and flavor of roasted corn, and are often heavily seasoned with salt.
Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
Archibald Clark West was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide.
Frito-Lay Canada, Inc., formerly the Hostess Frito-Lay Company, is a Canadian division of the U.S.-based Frito-Lay owned as a subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Smartfood flavored popcorn and Rold Gold pretzels. The company is headquartered in Mississauga, Ontario and has four production plants in Cambridge, Ontario; Lévis, Quebec; Kentville, Nova Scotia; and Taber/Lethbridge, Alberta.
Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.
Stiksy is a wheat snack brand made by Elma Chips, Brazilian representative of Frito-Lay and a subsidiary of PepsiCo.
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