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Product type | Diet soda |
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Owner | PepsiCo |
Country | U.S. |
Introduced | 2007 | (as "Diet Pepsi Max")
Related brands | Pepsi Max, Pepsi ONE, Diet Pepsi, Diet Coke, Coca-Cola Zero Sugar |
Website | pepsi.com/zerosugar |
Pepsi Zero Sugar (sold under the names Diet Pepsi Max until 2009 and Pepsi Max until August 2016), is a zero-calorie, sugar-free, formerly ginseng-infused cola [1] sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. [2] Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi. [3] A new logo was introduced in 2020. [4]
Nutritional value per 8 fl oz | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
0 g | |||||||||||
Sugars | 0 g | ||||||||||
Dietary fiber | 0 g | ||||||||||
0 g | |||||||||||
0 g | |||||||||||
| |||||||||||
Other constituents | Quantity | ||||||||||
Cholesterol | 0 mg | ||||||||||
†Percentages estimated using US recommendations for adults, [5] except for potassium, which is estimated based on expert recommendation from the National Academies. [6] |
Diet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March 2008. "Diet" was dropped from the name in early 2009.
In 2007, the official marketing website for the product [7] contained an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. [8] Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Romo to be sacked, he was then replaced by Cowboys' owner Jerry Jones who gives him a Diet Pepsi Max. The scene then cuts away to the words "WAKE UP PEOPLE" while a voiceover shouts the slogan. An ad for the product that ran during Super Bowl XLII featured the song "What Is Love" by Haddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song.
For Super Bowl XLIV in July 2010, Pepsi Max did a reboot of a well-received ad that ran during the 1995 Super Bowl XXIX. [9] In the original ad, a pair of delivery drivers from Coca-Cola and Pepsi began a tentative friendship while listening to "Get Together" by The Youngbloods; in a peacemaking gesture, the two rivals taste each other's soda. But the friendship ends in humorous conflict when the Coca-Cola driver refuses to return the (superior) Pepsi product. [9] The new ad riffed on the same story, with the drivers this time coming to blows over the then-Pepsi Max at the expense of Coca-Cola's much more popular Coke Zero, with the song "Why Can't We Be Friends?" by the American funk band War as the soundtrack. [9]
In 2011, Snoop Dogg was featured in an ad campaign around the time of Super Bowl XLV.
In early 2010, Pepsi released a limited edition called "Pepsi Max Cease Fire." It is Diet Pepsi Lime in the Pepsi Max formula, and is being cross-promoted with Doritos Burn flavors. In July 2010, Pepsi Zero Sugar, then under the Pepsi Max name, was once again redesigned, this time to match its global branding. In the process, Pepsi Max began using the medium-sized "smile". The "Max" typeface was changed to appear similar to what is used worldwide, and a distorted blue background borders the Pepsi globe.
Richard Speight, Jr. is the "Pepsi Max" delivery guy for all commercials the last two years, with ads featuring major baseball and football stars, and also with Snoop Dogg and 4-time NASCAR Sprint Cup Series champion Jeff Gordon, who worked with Pepsi Max in 2013 to create Pepsi Max & Jeff Gordon Present: Test Drive , [10] along with Road Trip to the Race Track two years prior. [11] Pepsi Max also sponsored Gordon's Hendrick Motorsports teammate Kasey Kahne during the 2013 Cup Series season. [12]
On June 29, 2015, PepsiCo announced several product changes which, among other changes, announced that Pepsi Max would be renamed in North America as Pepsi Zero Sugar. The international drink retained the Pepsi Max name. [4]
Pepsi sponsored the Super Bowl LI Halftime Show, naming it "The Pepsi Zero Sugar Super Bowl LI Halftime Show" with its headlining performer being American singer-songwriter Lady Gaga. This halftime show became the most watched Super Bowl halftime show in history. [13]
In January 2023, PepsiCo reformulated Pepsi Zero Sugar in the United States to reduce caffeine, remove ginseng and tweak the sweetener system. [1] The previous formula with ginseng and higher caffeine is still available in Canada. [14]
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark, although Diet Coke is not listed as a Coca-Cola variant on the Coca-Cola Company’s website. The product quickly overtook the company's existing diet cola, Tab, in sales.
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Pepsi One, corporately styled PEPSI ONE, was a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.
Diet sodas are soft drinks which contain little or no sugar or calories. First introduced onto the market in 1949, diet sodas are typically marketed for those with diabetes or who wish to reduce their sugar or caloric intake.
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Coca-Cola C2 was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. In the US this different product was renamed Pepsi Zero Sugar in 2016.
Powerade is a sports drink created in 1988 and sold by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo since 2001.
Diet Pepsi, currently stylised in all caps as PEPSI DIET, is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.
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Mezzo Mix is a product of The Coca-Cola Company, first introduced in West Germany in 1973. It is a mixture of orange soda and cola, a beverage popular in German-speaking countries, commonly known there as spezi, the generic trademark of the first brand of that type of soda.
Coca-Cola Zero Sugar, commonly known as Coke Zero, is a diet soda produced by the Coca-Cola Company.
Equal is an American brand of artificial sweetener containing aspartame, acesulfame potassium, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also previously owned the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Singapore. In French Canada, Equal is known as "Égal".
Sprite Zero Sugar (also known as Diet Sprite or Sprite No Sugar, and known as simply Sprite in the Netherlands and Ireland) is a colorless, lemon-lime soft drink produced by The Coca-Cola Company. It is a sugar-free variant of Sprite, and is one of the drinks in Coca-Cola's "Zero Sugar" lineup.
Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were varieties of Coca-Cola that were launched in January 2006 by The Coca-Cola Company in United States. The diet version was sweetened with a blend of aspartame and acesulfame potassium and was marketed as part of the Diet Coke family. It was available in 20-ounce, 2-liter, and 12-pack can forms.
Diet Pepsi Jazz was an American brand of soda introduced by the Pepsi company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular Diet Pepsi product, combining several different flavors.
Coca-Cola Blak was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France and subsequently in other markets, including Czech Republic, Slovakia, and Lithuania.
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