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Bluebird Foods Ltd is a New Zealand division of the U.S.-based PepsiCo corporation, that manufactures snack foods, cereals and muesli bars. All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.
Originally part of Goodman Fielder, and then bought by Graeme Hart's Burns, Philp & Co, Bluebird Foods was purchased by snack-food and beverage giant PepsiCo for NZ$245m in July 2006. Prior to that, Burns Philp tried to sell Bluebird Foods to Nestlé with the Uncle Tobys sale. Nestlé was not interested and bought only Uncle Tobys business. In October 2005, Bluebird Foods acquired Krispa and Aztec from Hansells NZ. This made Bluebird Foods one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestlé purchase the Uncle Tobys brand for NZ$1.1 billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.
Later in 2008, the company started using foil to wrap most of their chips instead of the soft plastic material previously used. However, the soft plastic material is still used for corn snacks, such as Twisties, Burger Rings and Rashuns.[ citation needed ]
In November 2023 Bluebird partnered with Hellers to create Rashuns and Burger Rings flavoured sausages as a limited edition. [1] They have also partnered with Wattie's to make Tomato Sauce and Mince Pie flavoured chips. [2]
In 2009, Bluebird Foods teamed up with The Rock radio station and rebranded "The People's Chip" campaign from Australia’s radio presenter duo Hamish & Andy. In Australia, the chip flavour as voted for by listeners was gravy, while in New Zealand the flavour selected was marmite and cheese – a flavour already produced by Walkers in the UK, who have the same parent company as Bluebird Foods.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
Kiwiana are certain items and icons from New Zealand's heritage, especially from around the middle of the 20th century, that are seen as representing iconic New Zealand elements. These "quirky things that contribute to a sense of nationhood" include both genuine cultural icons and kitsch.
Cheetos is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Granny Goose is an American brand of potato chips and other snack foods.
Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Goodman Fielder is an Australian manufacturer, marketer and distributor of bread, smallgoods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand, Australia, Fiji, Papua New Guinea, and New Caledonia, with over 40 manufacturing sites. The company employs over 5,000 people, and has more than 120 brands.
Uncle Tobys is an Australian food manufacturing company which specialises in breakfast oat products. Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market. Uncle Tobys is currently operated as a wholly owned subsidiary of Nestlé, after being acquired in 2006. Uncle Tobys’ main factory is situated in the town of Wahgunyah, Victoria.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Twisties are a type of cheese curl corn-based snack food product, available mainly in Australia, and other Oceanian countries such as Papua New Guinea, New Caledonia, Vanuatu and Fiji, the Southeast Asian countries Malaysia, Thailand, Singapore and Brunei, and the island of Mauritius in the Indian Ocean. They are also available in Europe, but marketed as "Fonzies", and in France as "Belin Croustilles". It was launched in 1950 by the General Foods Corporation. The brand name is owned by The Smith's Snackfood Company. While originally an Australian-owned company, Smith's was acquired in August 1998 by Frito-Lay, the second largest producer of snack foods in Australia, which in turn is owned by American multi-national PepsiCo. In Malaysia, Twisties is a product of Mondelēz International, after having been a part of Danone and later, Kraft Foods previously. In Thailand, the Twisties trademark is owned by Lay's, which like The Smith's Snackfood Company, is owned by PepsiCo.
Burger Rings are a type of corn-based, burger-flavoured Australian snack food distributed by The Smith's Snackfood Company, which, in turn is owned by PepsiCo.
Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.
CC's is an Australian brand of flavoured tortilla chips produced since the early 1980s, originally by The Smith's Snackfood Company, and currently by Snack Brands Australia. CC's are predominantly sold in Australia and come in assorted flavours. CC's were also sold in New Zealand until Bluebird Foods decided to locally produce the American brand Doritos in March 2010. However, the CC's brand returned to New Zealand shelves for a limited run in 2019, and will return for a second run in 2023. CC's are 100% Australian manufactured.
Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
Frito-Lay Canada, Inc., formerly the Hostess Frito-Lay Company, is a Canadian division of the U.S.-based Frito-Lay owned as a subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Smartfood flavored popcorn and Rold Gold pretzels. The company is headquartered in Mississauga, Ontario and has four production plants in Cambridge, Ontario; Lévis, Quebec; Kentville, Nova Scotia; and Taber/Lethbridge, Alberta.
Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.
Le Snak was a cheese and cracker snack, which had two compartments, one for the crackers, and one for a cheddar cheese spread which the crackers would be dunked into. Manufactured by Bluebird, it was available exclusively in Australia and New Zealand. It had no connection with France despite the French-sounding name. In Australia Le Snak is made by Uncle Tobys.
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