Tostitos

Last updated
Tostitos
2019-12-16 15 52 18 Tostitos Bite Size tortilla chips and Salsa Con Queso dip in the Dulles section of Sterling, Loudoun County, Virginia.jpg
Tostitos Bite Size tortilla chips
and Salsa con Queso dip
Product type Tortilla chips, salsa
Owner PepsiCo
Produced by Frito-Lay
Smith's (Australia)
CountryUnited States
IntroducedNovember 28, 1977;47 years ago (1977-11-28)
Tagline"Bring the party"
Website tostitos.com

Tostitos is a Frito-Lay brand of tortilla chips and accompanying dips, especially salsa and queso. Frito-Lay first introduced the brand in some markets in 1977. [1] [2] Its nationwide rollout occurred in 1981. The bowl-shaped variety of Tostitos Scoops was launched in June 2001. [3]

Contents

The term tostito is a contraction of Spanish tostadito (little toasted thing), which is a diminutive of tostado (toasted thing). This chip takes inspiration from a traditional Mexican snack known as totopo.

Varieties

There are many varieties of Tostitos chips:

2019-12-17 15 20 06 Tostitos Bite Size tortilla chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
Bite Size
2021-08-12 17 16 46 A sample of Tostitos Scoops! in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg
Scoops
2020-02-14 04 53 05 A sample of Tostito's Mild Chunky Salsa in the Dulles section of Sterling, Loudoun County, Virginia.jpg
Chunky Salsa
2021-03-13 15 40 15 An open small container of Tostitos Medium Nacho Cheese Dip in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg
Nacho Cheese Dip

Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop "unique flavors". [8] The presence of pig-derived ingredients makes them unsuitable for vegetarians, vegans, as well as non-kosher and non- halal .

Sports

The 2006 Tostitos Fiesta Bowl Fiesta Bowl 2006 from Flickr 81639095.jpg
The 2006 Tostitos Fiesta Bowl

From 1995 to 2014, Tostitos was the title sponsor of the Fiesta Bowl, one of the four American college football games that would make up the Bowl Championship Series, the former unofficial national championship of the Division I Football Bowl Subdivision (formerly Division I-A). The game was played at Sun Devil Stadium in Tempe, Arizona through 2006 before moving to University of Phoenix Stadium in Glendale, Arizona in 2007. On June 9, 2014, Frito-Lay withdrew their sponsorship of the Fiesta Bowl citing the higher costs of sponsoring the event through the new College Football Playoff system. [9]

Following the 2006 season, Tostitos was the title sponsor for the BCS National Championship Game, a new game matching the number one and two teams in the final BCS standings. The title sponsor for the championship game rotated depending upon which site is hosting the 1 vs. 2 matchup.

See also

References

  1. "ADVERTISING; MR. ED, THE BEAVER AND TOSTITOS", The New York Times , April 22, 1985, Section D, Page 16.
  2. Tostitos, trademark no. 73154079, application filed January 3, 1977, first used in commerce November 28, 1977, Frito-Lay North America, Inc., via the United States Patent and Trademark Office. Retrieved July 14, 2025.
  3. "Frito-Lay Launches Tostitos Scoops!", Frito-Lay press release, via Just Food, June 20, 2001.
  4. "USATODAY.com - Buyers seek hard-to-find Tostitos Gold". USAToday.com. Archived from the original on 2011-06-04. Retrieved 29 April 2015.
  5. "Snacks". FritoLay.com. Archived from the original on 18 October 2014. Retrieved 29 April 2015.
  6. Goodguide.com [ usurped ]
  7. Ziobro, Paul (December 12, 2012). "Tostitos Cantina Chip trys to lure millenials [sic]". MarketWatch. Archived from the original on December 31, 2016. Retrieved February 27, 2017.
  8. "Nutrition". FritoLay.com. Archived from the original on May 4, 2010. Retrieved May 2, 2015.
  9. "Discover, Tostitos to end bowl title deals". sportsbusinessdaily.com. Archived from the original on 7 January 2015. Retrieved 29 April 2015.