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![]() Tostitos Bite Size tortilla chips and Salsa con Queso dip | |
Product type | Tortilla chips, salsa |
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Owner | PepsiCo |
Produced by | Frito-Lay Smith's (Australia) |
Country | United States |
Introduced | November 28, 1977 |
Tagline | "Bring the party" |
Website | tostitos.com |
Tostitos is a Frito-Lay brand of tortilla chips and accompanying dips, especially salsa and queso. Frito-Lay first introduced the brand in some markets in 1977. [1] [2] Its nationwide rollout occurred in 1981. The bowl-shaped variety of Tostitos Scoops was launched in June 2001. [3]
The term tostito is a contraction of Spanish tostadito (little toasted thing), which is a diminutive of tostado (toasted thing). This chip takes inspiration from a traditional Mexican snack known as totopo.
There are many varieties of Tostitos chips:
Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop "unique flavors". [8] The presence of pig-derived ingredients makes them unsuitable for vegetarians, vegans, as well as non-kosher and non- halal .
From 1995 to 2014, Tostitos was the title sponsor of the Fiesta Bowl, one of the four American college football games that would make up the Bowl Championship Series, the former unofficial national championship of the Division I Football Bowl Subdivision (formerly Division I-A). The game was played at Sun Devil Stadium in Tempe, Arizona through 2006 before moving to University of Phoenix Stadium in Glendale, Arizona in 2007. On June 9, 2014, Frito-Lay withdrew their sponsorship of the Fiesta Bowl citing the higher costs of sponsoring the event through the new College Football Playoff system. [9]
Following the 2006 season, Tostitos was the title sponsor for the BCS National Championship Game, a new game matching the number one and two teams in the final BCS standings. The title sponsor for the championship game rotated depending upon which site is hosting the 1 vs. 2 matchup.