Product type | Cornpuff Sticks |
---|---|
Owner | PepsiCo (India) Frito-Lay (Pakistan) |
Country | India, Pakistan (countries of origin) |
Introduced | 1999 2007 (Pakistan) | (India)
Kurkure is an Indian and Pakistani brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn, that is owned by Lays, which in turn owned by PepsiCo. It was first launched in 1999 in India. [1] [2] The snack is currently being manufactured and sold in India and in Pakistan.
The word Kurkure means "crunchy" in Hindi and Urdu languages.
In India, it is manufactured in Sangrur, Pune, Howrah, Sonipat, Ranga Reddy, Vaishali and Kamrup. In Pakistan, it is manufactured in Gulberg, Lahore.
Kurkure is made from rice meal, edible vegetable oil [3] (palm oil), corn meal, gram meal, spices (such as turmeric), condiments, salt, sugar, tartaric, and E631. Kurkure is not completely vegan as the PepsiCo website in a pdf listing the ingredients show milk solids as one of the ingredients.
It contains natural, nature-identical, and artificial flavoring substances. [4]
In 1999, Kurkure was initially launched in India, Indian television actress Pooja Ghai appeared in the commercial and served as the first brand ambassador. In 2004, Indian Hindi film actress Juhi Chawla was featured in advertisements for Kurkure. [5] Kurkure was launched in Tamil Media in 2008 with actress Simran as its brand ambassador. [6] In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure. [7] In 2019 Samantha Ruth Prabhu acted in Tamil and Telugu commercials of Kurkure. [8] In 2024, actress Sara Ali Khan acted in Kurkure's Hindi commercial. [9]
Kurkure was launched in Pakistan in 2007. Actresses Ayesha Omer, Hania Amir and Iqra Aziz have all been featured in television commercials for Kurkure in the country. [10] [11]
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