Product type | Sparkling water |
---|---|
Owner | PepsiCo |
Country | United States |
Introduced | February 1, 2018 |
Markets | United States, Canada, Australia, New Zealand |
Website | www |
Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix. [1]
Bubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging that contains a personal message on the bottle and a greeting printed on the tab or cap. [2] All varieties of bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavours. [3] [4] The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavours. However, the brand has since expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut-pineapple, blueberry-pomegranate, white-peach-ginger varieties. An unflavoured version, under the name "justbubly" is also available. [5]
In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine. [6] Bubly bounce is produced in mango-passionfruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavour, their first mocktail offering. [7] In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavours.
In March 2024, PepsiCo introduced a new Bubly Burst line of beverages, which contain fruit juices that provide a stronger flavour and colour than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles. [8]
Bubly was first launched in the United States and Canada in February 2018. In May 2023, PepsiCo expanded the brand into the Australia and New Zealand market. [9]
Bubly aired a commercial starring Canadian singer Michael Bublé during Super Bowl LIII in 2019, in which the singer repeatedly pronounces the beverage's name like his own (boo-BLAY) rather than as "bubbly", much to the chagrin of a store's clerk. [10] [11] Bublé would appear in subsequent advertising campaigns for the beverage, particularly in his native Canada, [12] [13] [14] and PepsiCo first released a special "Merry Berry Bublé" flavor for the holiday season in 2021. [15]
Aquafina is an American brand of purified bottled water that is produced by PepsiCo, consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before becoming more widely sold across the United States, Canada, Spain, Peru, Lebanon, Turkey, the GCC countries, Iran, Egypt, Nigeria, Morocco, Vietnam, Pakistan, and India to compete with The Coca-Cola Company's Dasani and Dr. Pepper Snapple's Deja Blue. As of 2009, Aquafina represented 13.4% of domestic bottled water sales in the United States, making it the number one bottled water brand as measured by retail sales. There are over 40 Aquafina Purification Plants in the United States and Canada. These locations are unknown at this time.
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.
Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.
Mirinda is a brand of soft drink that was created in Spain in 1959 and has been distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Kofola is a carbonated soft drink produced by the eponymous Czech company, which is headquartered in Krnov, Czech Republic. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central and Eastern Europe.
Perrier is a French brand of natural bottled mineral water obtained at its source in Vergèze, located in the Gard département. Perrier is known for its carbonation and its distinctive green bottle.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Propel Water is an American brand of flavored bottled water that is marketed as containing antioxidants and vitamins. It is a beverage product of Gatorade and is marketed by PepsiCo.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
Bundaberg Brewed Drinks Pty Ltd is an Australian family-owned business that brews non-alcoholic beverages. Based in Bundaberg, Queensland, the company exports to over 61 countries across the globe and is most known for ginger beer and other carbonated beverages.
Bisleri International is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks.
Cherry cola, a distinctive soft drink blend of cherry-flavored syrup and cola, traces its roots to the United States, where it gained prominence in the realm of soda beverages. The origins of this concoction can be situated within the nostalgic ambiance of old-fashioned soda fountains, where it has been consumed by consumers for years.
Vodka Cruiser is a line of brightly coloured vodka-based alcoholic beverages primarily sold in Australia and New Zealand. Sometimes described as an alcopop, this premixed drink is available in seventeen flavours, including guava, lemon, lime, passion fruit, pineapple, raspberry, and other flavours depending on location. The product originates from New Zealand, and is produced by Asahi Premium Beverages, formerly known as Independent Liquor.
Spiro Spathis is an Egyptian carbonated soft drink, which is manufactured by MYMCO.