Brisk (drink)

Last updated
Brisk
Brisk logo.png
Brisk Iced Tea 2.jpg
Iced tea and watermelon lemonade (left) and lemon iced tea (right)
Product type Iced tea
OwnerPepsiCo
Ekaterra
CountryU.S.
Introduced1991;33 years ago (1991)
MarketsNorth America
Website drinkbrisk.com

Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever [1] until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture. [2] In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. [3]

Contents

History

Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. [4] Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.

Lipton previously had a slogan of long standing, "the brisk tea". [5] Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra, Babe Ruth, Reggie Jackson, Elvis Presley, James Brown, Coolio, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots. [6]

In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade. [7]

Related Research Articles

<span class="mw-page-title-main">Britvic</span> British producer of soft drinks

Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands.

<span class="mw-page-title-main">Iced tea</span> Beverage

Iced tea is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup. Iced tea is also a popular packaged drink that can be mixed with flavored syrup such as lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.

The Double Cola Company is a Chattanooga, Tennessee-based manufacturer of soft drinks.

<span class="mw-page-title-main">Sun Drop</span> Soft drink

Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orange juice provides some of the soft drink's taste and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.

<span class="mw-page-title-main">PepsiCo</span> American multinational food and beverage corporation

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.

Brisk may refer to:

<span class="mw-page-title-main">Arnold Palmer (drink)</span> Beverage of iced tea and lemonade, named after the American golfer

The Arnold Palmer is a non-alcoholic beverage that combines iced tea and lemonade. The name refers to the professional American golfer Arnold Palmer, who was known to often request and drink this beverage combination; some attribute the invention of the beverage to the golfer.

<span class="mw-page-title-main">Nestea</span> Iced tea brand

Nestea is a Swiss brand of iced tea and pop beverages owned by Nestlé, manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

<span class="mw-page-title-main">Slice (drink)</span> Fruit flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of Organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.

<span class="mw-page-title-main">Polar Beverages</span> Soft drink company

Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.

Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.

<span class="mw-page-title-main">Lipton</span> Brand of tea

Lipton is a British-American brand of tea, owned by Lipton Teas and Infusions. Lipton was also the name of a supermarket chain in the United Kingdom, owned by Allied Suppliers, which was sold to Argyll Foods in 1982, after which the brand was used only for tea. The company, which is named after its founder, Sir Thomas Lipton, who started the business it in 1890, was owned by Unilever for many decades until its sale to CVC Capital Partners in 2022. Lipton’s ready to drink beverages are sold by "Pepsi Lipton International", a company jointly owned by Unilever and PepsiCo.

<span class="mw-page-title-main">Sweet Leaf Tea Company</span> Producer of ready-to-drink organic teas and lemonades

Sweet Leaf Tea Company is a producer of ready-to-drink organic branded teas and lemonades owned by Nestlé. It was founded in Beaumont, TX in 1998 by Clayton Christopher and David Smith.

<span class="mw-page-title-main">Peace Iced Tea</span>

Peace Iced Tea is a brand of assorted iced tea beverages produced by the Coca-Cola Company. It was originally produced by the Monster Beverage Company. The product launched on December 21, 2007. Peace Tea contains no artificial flavors or coloring, although it does contain an artificial sweetener, sucralose. The only flavor not to include sucralose was the Unsweetened Tea, but it was discontinued in early 2012. Peace tea is served in 23 oz cans in the United States, and 695 mL cans in Canada.

<span class="mw-page-title-main">Zevia</span> American food company

Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

Pepsi Spire is a touch screen soda fountain introduced by PepsiCo. The Spire's main competitor is the Coca-Cola Freestyle. Currently, Spire is available to retailers in two models, 2.0 and 5.0. It was designed by the Japanese machinery company Mitsubishi Heavy Industries.

<span class="mw-page-title-main">Lipton Teas and Infusions</span> Dutch tea company

Lipton Teas and Infusions is an American-British private company based in Rotterdam, Netherlands, that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business and was initially named Ekaterra. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture with PepsiCo.

References

  1. Levere, Jane (2 January 2012). "To Promote Brisk Tea, Pepsi Enlists Yoda". The New York Times. Retrieved 10 February 2012.
  2. "Unilever to sell its Tea business, ekaterra, to CVC Capital Partners Fund VIII for €4.5bn" . Retrieved 8 December 2022.
  3. "PepsiCo says 3 more brands hit $1thillion mark". Wall Street Journal.
  4. "How a Former Dentist Drilled the Sugar Industry". Mother Jones.
  5. "NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK | #1981956628".
  6. "Agency News". Adweek.
  7. "Official Site for PepsiCo Beverage Information". PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012.