 | |
 Iced tea and watermelon lemonade (left) and lemon iced tea (right) | |
| Product type | Iced tea |
|---|---|
| Owner | PepsiCo Ekaterra |
| Country | U.S. |
| Introduced | 1991 |
| Markets | North America |
| Website | drinkbrisk.com |
Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever. [1] In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. [2]
Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. [3] Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.
Lipton previously had a slogan of long standing, "the brisk tea". [4] Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra (voiced by Joe Piscopo), Babe Ruth, Reggie Jackson, Elvis Presley, James Brown, Coolio, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo, Eminem, and Doja Cat have all been featured in Brisk spots. [5]
In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade. [6]
Iced tea is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup, or remain unsweetened. Iced tea is also a popular packaged drink, normally mixed with fruit-flavored syrup such as lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.
Sam's Choice is a private label brand created by Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991; the name has since been shortened to simply "Sam's Choice". It is named after Sam Walton, the founder of Walmart as their version of the President's Choice label with their products initially developed by Dave Nichol, who created the brand. Items produced under the Sam's Choice label are primarily grocery items.
The Double Cola Company is a Chattanooga, Tennessee-based manufacturer of soft drinks.
Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice concentrate is an ingredient in the drink. Bottled Sun Drop uses real sugar cane, which contains some "pulp" giving Sun Drop it's distinct flavor and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
The Arnold Palmer is a non-alcoholic beverage that combines iced tea and lemonade. The name refers to the professional American golfer Arnold Palmer, who was known to often request and drink this beverage combination; some attribute the invention of the beverage to the golfer.
Arizona Beverages USA is a producer of many flavors of iced tea, juice cocktails, and energy drinks based in Woodbury, New York. Arizona's first product was made available in 1992, to compete with Snapple. Both companies originated in New York.
Nestea is a Swiss brand of iced tea and other beverages owned by Nestlé, manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.
Lipton is a brand named after its founder, Sir Tom Lipton who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1890 for which the brand is now best known.
Sweet Leaf Tea Company is a producer of ready-to-drink organic branded teas and lemonades owned by Nestlé. It was founded in Beaumont, TX in 1998 by Clayton Christopher and David Smith.
Peace Iced Tea is a brand of assorted iced tea beverages produced by the Coca-Cola Company. It was originally produced by the Monster Beverage Company. The product launched on December 21, 2007. Peace Tea contains no artificial flavors or coloring, although it does contain an artificial sweetener, sucralose. The only flavor not to include sucralose was the Unsweetened Tea, but it was discontinued in early 2012. Peace tea is served in 23 oz cans in the United States, and 695 mL cans in Canada.
Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Pepsi Spire is a touch screen soda fountain introduced by PepsiCo in 2014. The Spire's main competitor is the Coca-Cola Freestyle. Currently, Spire is available to retailers in two models, 2.0 and 5.0. It was designed by the Japanese machinery company Mitsubishi Heavy Industries.
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