 | |
| Product type | Potato chips |
|---|---|
| Owner | PepsiCo |
| Produced by | Frito-Lay |
| Country | India |
| Introduced | 1992 |
| Markets | Asia |
| Previous owners | Uncle Chipps Co. Ltd |
| Tagline | "Bole mere lips. I love Uncle Chipps" |
Uncle Chipps is a brand of potato chips that is marketed in India. [1] It was launched in 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay (owned by PepsiCo), India in 2000. [2]
Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, [3] thereafter saw competition bring its market share down to 30-35% by 2000. [4] Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000. [5]
It was sold for $16.6 million. [6] Noted film music director Shantanu Moitra started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps", with Pradeep Sarkar, then the Creative Head of the agency. [7]
Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002. [8]
Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India. [9] The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps". [10] Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level. [11]
A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
Cheetos is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Matutano is a producer and distributor of snacks and potato chips with headquarters in Barcelona, operating the markets of Spain and Portugal. The company was founded in 1965 by Luis Matutano Jover, and since 1971 is part of multinational Frito Lay.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Ruffles is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948. Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay. In India, when this product was introduced in 1995, it was branded “Ruffles Lays”, though it would be renamed to Ruffles in the late 90s.
Fritos is an American brand of corn chips and dipping sauces that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo. Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process. It is one of two brands representing Frito-Lay along with Lay's.
Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965. Frito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in some other countries, such as Walkers in the UK and Ireland, and Smith's in Australia.
Herman Warden Lay was an American businessman who was involved in potato chip manufacturing with his eponymous brand of Lay's potato chips. He started H.W. Lay Co., Inc., now part of the Frito-Lay corporation, a subsidiary of PepsiCo.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Snackbrands (SBA) is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company.
Lay's Stax is a potato chip snack food produced by Frito-Lay, a subsidiary of PepsiCo. It was introduced in 2003 as direct competition for Procter & Gamble's Pringles.
Sun Chips is a brand of fried grains, rippled, multigrain chips launched in 1991 and produced by Frito-Lay.
Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing chips, Sabritas is the mexican name of Lays, same case as Margaritas in Colombia or Walkers in the United Kingdom and Ireland.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
Archibald Clark West was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide.
Frito-Lay Canada, Inc., formerly the Hostess Frito-Lay Company, is a Canadian division of the U.S.-based Frito-Lay owned as a subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Smartfood flavored popcorn and Rold Gold pretzels. The company is headquartered in Mississauga, Ontario and has four production plants in Cambridge, Ontario; Lévis, Quebec; Kentville, Nova Scotia; and Taber/Lethbridge, Alberta.
Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.
| Brands and subsidiaries |
|  | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other holdings | ||||||||||||
| Former holdings | ||||||||||||
| People |
| |||||||||||
| Related articles | ||||||||||||
