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| Type | Blue raspberry/citrus soft drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 2008 |
| Variants | Diet Mountain Dew Voltage |
| Related products | Mountain Dew |
Mountain Dew Voltage is a variant of the carbonated soft drink Mountain Dew. It is a blue raspberry/citrus flavor with ginseng and was introduced in 2008.
In November 2007, Mountain Dew launched a campaign called "DEWmocracy" in which the public would elect on new flavors to become part of the brand line. DEWmocracy participation and voting was conducted via an online game. Voltage was one of three finalists, along with the flavors Revolution and Supernova. As part of the first DEWmocracy promotion, all three were released in stores in the summer of 2008 as limited edition flavors, while consumers voted on the variant to be added as an extension to the brand. [1] [2] On August 17, 2008, Voltage was announced as the winner with 42% of all votes, and it was released on December 29, 2008 as a permanent flavor. [1] [2] [3]
Diet Voltage was released in 2011 as a part of the "FanDEWmonium" promotion [4] and made it to the finals with Diet Mountain Dew Supernova, meaning it had a limited release in U.S. stores while voting took place, until Diet Supernova was revealed to be the winner. [5] It came in second against Diet Mountain Dew Supernova, with 45% out of all votes.
The Mountain Dew flavor DEW-S-A, released for a limited time in 2017 and 2021, was a combination of red, white and blue Mountain Dew flavors, with Voltage serving as the blue flavor in the mix. [6]
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
Jones Soda Co. is a Canadian-American beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.
Bawls is a non-alcoholic, highly-caffeinated soft drink.
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the United States. It was reintroduced in the United States and Canada for a limited time beginning in May 2021.
Slurpee is the brand name for carbonated slushies sold by 7-Eleven and its subsidiaries A-Plus, Speedway, & Stripes Convenience Stores. The brand originated in 1966 when 7-Eleven made a licensing deal with The Icee Company to sell slushies in 7-Eleven stores.
Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by the Coca-Cola Company that was introduced on March 12, 1979, to compete with PepsiCo's Mountain Dew.
Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets. The drink was rebranded as "Mist Twst" in 2016, but reverted to Sierra Mist in 2018. In early 2023, Sierra Mist was replaced by Starry. The brand was aimed at competing with Sprite and 7 Up.
Mountain Dew Code Red is a cherry-flavored carbonated soft drink that was introduced in 2001 as a flavor extension of the original Mountain Dew. This addition marked the first time that the brand had ventured beyond its flagship flavor on a large scale. In 1988 Mountain Dew Red was sold in some areas of Alabama, but later discontinued that same year. These two soft drinks did not share the same formula or taste. Despite the saturated market of soft drink flavors, Code Red saw great success and is considered a major player in the cherry-flavored beverage market.
Vault was a sweetened energy drink and carbonated beverage that was released by The Coca-Cola Company in June 2005 and marketed until December 2011. It was touted as an artificially flavored hybrid energy soda. Coca-Cola was marketing Vault as a combination with the slogan "Drinks like a soda, kicks like an energy drink," as well as "The Taste. The Quench. The Kick." "Get it done, and then some", "Chug & Charge", and "Get to it!".
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of Organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Pepsi-Cola Made with Real Sugar, originally called Pepsi Throwback and still branded that way in some markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of high-fructose corn syrup, with which soft drink companies replaced sugar in their North American products in the 1980s. In June 2014, the Pepsi Throwback name was replaced by the current name, which continues to be made without high-fructose corn syrup. As of April 2020, it received a new logo. The "throwback" name was also used for a variant of PepsiCo's citrus-flavored Mountain Dew.
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