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| Type | Orange soft drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 2003 |
| Related products | Mountain Dew |
Mountain Dew LiveWire is an orange-flavored variant of the carbonated soft drink Mountain Dew. It was introduced in 2003.
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| | |
| Type | Orange soft drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 2003 |
| Related products | Mountain Dew |
Mountain Dew LiveWire is an orange-flavored variant of the carbonated soft drink Mountain Dew. It was introduced in 2003.
Mountain Dew LiveWire was first introduced as a limited-edition flavor for the summer of 2003. Broadly targeted to teenagers and young adults, it was available in the United States from Memorial Day to Labor Day. [1] According to PepsiCo, LiveWire boosted overall sales of Mountain Dew by 10 percent in 2003. [2] It additionally increased sales of orange soft drinks as a whole. However, PepsiCo did not consider LiveWire in that category, with the executive stating: "With all due respect to your data, Mountain Dew LiveWire is not an orange soda. It's an inimitable new Dew, combining the unique formula of base Mountain Dew with a bold orange flavor." [3] That same year, LiveWire was also available as a Slurpee flavor. [4] LiveWire returned to stores in the summer of 2004, with the marketing product description being changed from "Orange Ignited" to "Dew sparked with orange". In 2005, Mountain Dew Livewire became a permanent addition to the product line due to the success of its sales in the previous two years. It is the second flavor extension of the brand, following Mountain Dew Code Red in 2001. [3]
MTN Dew Livewire has been available in the United States, Malaysia, New Zealand. [5]
Additional information needed
In 2021, PepsiCo and Boston Beer teamed to create a range of alcoholic Mountain Dews. Since then, Livewire has been one of the various flavours released. These flavoured-malt beverages [6] have an ABV of 5%, no added sugar, and contain 100 calories per 12oz servings.
The Livewire flavour launch party, named "definitely over 21", was held at a retirement community in the Orange State. [7]
Mountain Dew, stylized as Mtn Dew in some countries, is a soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
Mirinda is a brand of soft drink that was created in Spain in 1959 and has been distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. In the US this different product was renamed Pepsi Zero Sugar in 2016.
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the United States. It was reintroduced in the United States and Canada for a limited time beginning in May 2021.
Orange soft drinks are carbonated orange drinks.
Sierra Mist was a lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets. The drink was rebranded as "Mist Twst" in 2016, but reverted to Sierra Mist in 2018. In early 2023, Sierra Mist was replaced by Starry. The brand was aimed at competing with Sprite and 7 Up.
Mountain Dew Code Red is a cherry-flavored carbonated soft drink that was introduced in 2001 as a flavor extension of the original Mountain Dew. This addition marked the first time that the brand had ventured beyond its flagship flavor on a large scale. In 1988 Mountain Dew Red was sold in some areas of Alabama, but later discontinued that same year. These two soft drinks did not share the same formula or taste. Despite the saturated market of soft drink flavors, Code Red saw great success and is considered a major player in the cherry-flavored beverage market.
Kas is the brand name of a soft drink produced by PepsiCo. It is made in grapefruit, orange (yellow), lemon (greenish-yellow), bitter, and apple flavors. Kasfruit juices are also offered in multiple flavors. Kas is available in Spain, Mexico, Dominican Republic and France, and was available in Portugal, Brazil and Argentina during the 1990s.
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.
Urge is a citrus-flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise. The drink's name is derived from the Mexican state of Baja California.
Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.
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