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Product type | Potato chips |
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Owner | PepsiCo |
Produced by | Frito–Lay |
Country | Canada |
Introduced | 1935 |
Discontinued | 1996 | (rebranded to Lay's)
Related brands | Lay's |
Markets | Canada |
Previous owners | Hostess Food Products (1935–59) General Foods (1959–92) |
Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.
Hostess was formed in 1935 when Edward Snyder began cooking chips on his mother's kitchen stove in Breslau, Ontario, outside Kitchener, Ontario. Potato chips remained a fairly small part of the snack food market until the 1950s, when snack foods in general became more widely available. In 1955, Snyder sold his company to E.W. Vanstone, who expanded the company greatly before selling his interest to General Foods in 1959. [1]
Starting in 1981, the chips had new mascots known as the Munchies, that were used for advertisements and appeared on the chip packaging. The Munchies were designed and created by Richard Siu, a Canadian artist. The Munchies were three friendly, goblin-like creatures coloured red, orange, and yellow.
The introduction of corn chips to the market led to a partnership between Hostess and Frito-Lay (owned by PepsiCo) in 1987, bringing Doritos to Canada for the first time (Doritos were in Canada in the late 1970s).[ clarification needed ] This move was followed by the introduction of other Frito Lay brands, including Ruffles, Tostitos and Cheetos (Lay's, Frito Lay's major US chip brand, was already being licensed for Canadian manufacture by another company). Hostess remained the major chip brand in Canada even after the arrangement. The partnership led to a merger in 1988, with the joint company known as Hostess Frito Lay. In 1992 PepsiCo acquired full ownership of Hostess by buying out General Foods' remaining interest. [2]
With the brand popularity falling, in 1996 it was decided to re-brand the product as Lay's. This change presented no small amount of difficulty, as the product was already on sale in Canada via a third party. An aggressive advertising campaign by BBDO Canada featuring famous hockey players such as Mark Messier and Eric Lindros launched the "new" brand in 1997, and within eighteen months Lay's was selling twice the volume of products that it had been under the Hostess moniker. [3] Hostess largely disappeared, and the company dropped "Hostess" from its name, becoming Frito Lay Canada.
The only remaining major Hostess retail product was Hickory Sticks, a flavoured potato stick brand which maintains broad distribution on par with other Lay's Canada brands.
In 2021, Frito-Lay reintroduced the salt and vinegar variety of Hickory Sticks in an unusually shaped bag for chips, being wider than it is tall.
In September 2024, Frito-Lay reintroduced the Munchies characters with a new snack brand named Munchies. Unlike Hostess, Munchies also includes tortilla chips and flavoured popcorn in its lineup. [4] [5]
During its existence, the slogan for Hostess chips was "'Cause when you've got the munchies, nothing else will do. Hostess Potato Chips!" [6] [7] [8]
A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
Quavers are a deep-fried potato-based British snack food. Launched in the UK in 1968, they were originally made by Smith's in their factory on Newark Road in the Bracebridge area of Lincoln. Since 1997 they have been produced by Walkers. The name comes from the musical note, quaver.
Cheetos is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Matutano is a producer and distributor of snacks and potato chips with headquarters in Barcelona, operating the markets of Spain and Portugal. The company was founded in 1965 by Luis Matutano Jover, and since 1971 is part of multinational Frito Lay.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Fritos is an American brand of corn chips that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo. Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process. It is one of two brands representing Frito-Lay along with Lay's. The Fritos brand also appears on a line of cheese sauces and bean dip.
Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965. Frito-Lay primarily uses the brand name "Lay's" in the United States and Canada, and uses other brand names in some other countries, such as Walkers in the UK and Ireland, and Smith's in Australia.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smith's Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Humpty Dumpty Snack Foods is an American food company, operating as a subsidiary of Old Dutch Foods, that packages and sells snack foods. The company is named after the nursery rhyme character and features the character as the company logo. Humpty Dumpty products are generally sold in New England, Quebec and Atlantic Canada.
Bluebird Foods Ltd is a New Zealand division of the U.S.-based PepsiCo corporation, that manufactures snack foods. All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.
Snack mix is a subset of snack foods consisting of multiple snack items. Popular snack mixes are as follows:
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing chips, Sabritas is the Mexican name of Lays, same case as Margaritas in Colombia or Walkers in the United Kingdom and Ireland.
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. Walkers was founded in 1948 in Leicester, England, by Henry Walker. The Walkers family sold the business in 1970 to American food producer, Standard Brands. In 1989, Walkers was acquired by PepsiCo, owners of US snack brand Frito-Lay.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
Archibald Clark West was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide.
Frito-Lay Canada, Inc., formerly the Hostess Frito-Lay Company, is a Canadian division of the U.S.-based Frito-Lay owned as a subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Smartfood flavored popcorn and Rold Gold pretzels. The company is headquartered in Mississauga, Ontario and has four production plants in Cambridge, Ontario; Lévis, Quebec; Kentville, Nova Scotia; and Taber/Lethbridge, Alberta.
Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.
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