Jazz (soft drink)

Last updated
Diet Pepsi Jazz
Pepsi jazz brand logo.png
Product type Diet cola
Owner PepsiCo
CountryU.S.
Introduced2006
Discontinued2009;14 years ago (2009)

Diet Pepsi Jazz was an American brand of soda introduced by the Pepsi company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular Diet Pepsi product, combining several different flavors.

Contents

History

In 2006, the Pepsi Corporation launched Pepsi Jazz, a flanker of their Diet Pepsi product, after considering the names "Splurge" and "Indulge." The drink came in three zero-calorie, dessert-themed flavors: Jazz with Black Cherry and French Vanilla, Jazz with Strawberries and Cream, and Caramel Cream. It used the 2003 Pepsi logo.

The company launched the soda with a substantial advertising campaign, using the tagline "Jazz, the new sound of cola." The campaign included a jazz- and blues-themed television spot by DDB, with actress Leah Elias and a soundtrack by Groove Collective's Genji Siraisi, as well as a four-page advertising spread in People Magazine with a three-dimensional pop-up image of the bottle, an audio clip of the soundtrack played via embedded chip, and a scratch and sniff area diffusing the drink's scent. [1] The company had also envisioned an interactive website as part of the campaign that would allow viewers to remix Siraisi's soundtrack, but it was never developed. Ethnomusicologist Mark Laver argues that the campaign was intended to target a young and specifically African American clientele. [2]

The campaign was noted for its similarities with rival Coca-Cola's own contemporaneous jazz branding. Around the same time, Coca-Cola had donated $10 million to Jazz at Lincoln Center (J@LC) for construction of a new building and education programs in a new performance space, then called Dizzy’s Club Coca-Cola. [3] Pepsi brand manager Lauren Scott claimed that the two campaigns were unrelated. [4]

PepsiCo discontinued Pepsi Jazz in 2007 after poor sales and the greater success of another flanker, Pepsi Max. [2]

Pepsi Jazz is mentioned in the motion picture The Promotion as John C. Reilly is setting up a soda display.

Ingredients

Black Cherry and French Vanilla

See also

Related Research Articles

<span class="mw-page-title-main">Coca-Cola</span> Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.

<span class="mw-page-title-main">Diet Coke</span> Diet cola brand

Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

<span class="mw-page-title-main">Coca-Cola Vanilla</span> Vanilla-flavored cola from The Coca-Cola Company

Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.

<span class="mw-page-title-main">Cream soda</span> Soft drink

Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide.

<span class="mw-page-title-main">Barq's</span> Root beer manufactured by The Coca-Cola Company

Barq's is an American brand of root beer created by Edward Barq and bottled since the beginning of the 20th century. It is owned by the Coca-Cola Company. It was known as "Barq's Famous Olde Tyme Root Beer" until 2012. Some of its formulations contain caffeine.

<span class="mw-page-title-main">Diet drink</span> Type of sugar-free or artificially sweetened soda

Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.

<span class="mw-page-title-main">Pibb Xtra</span> Soft drink

Pibb Xtra is a reformulation of Mr. Pibb, a soft drink created and marketed by The Coca-Cola Company. It has several variants. As of 2020, it is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines. It has a subtle cherry undertone.

<span class="mw-page-title-main">Coca-Cola C2</span> Cola-flavored beverage

Coca-Cola C2 was a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.

<span class="mw-page-title-main">Fresca</span> Branded diet citrus soft drink

Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.

<span class="mw-page-title-main">OK Soda</span> Experimental soft drink

OK Soda is a discontinued soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK."

<span class="mw-page-title-main">A&W Cream Soda</span> Carbonated soft drink

A&W Cream Soda is a cream soda carbonated soft drink introduced by A&W Root Beer in 1986.

<span class="mw-page-title-main">Diet Pepsi</span> Sugar-free soda

Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's now-discontinued Tab. The United States represents the largest single market for Diet Pepsi.

<span class="mw-page-title-main">Shasta (soft drink)</span> American soft drink brand

Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

<span class="mw-page-title-main">Pepsi Wild Cherry</span> Cherry-flavored soft drink

Pepsi Wild Cherry is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, and a vanilla-flavored version Pepsi Cherry Vanilla is also available. Alongside the beverages, a lip balm version is also available. Pepsi Wild Cherry is currently sold in the United States and Canada as a regular, permanent product.

<span class="mw-page-title-main">Sierra Mist</span> Discontinued lemon-lime flavored soda

Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets. The drink was rebranded as "Mist Twst" in 2016, but reverted to Sierra Mist in 2018. In early 2023, Sierra Mist was replaced by Starry. The brand was aimed at competing with The Coca-Cola Company's Sprite brand and Keurig Dr Pepper's 7 Up.

Sprite Zero Sugar (also known as Diet Sprite or Sprite No Sugar, and known as simply Sprite in the Netherlands and Ireland) is a colorless, lemon-lime soft drink produced by The Coca-Cola Company. It is a sugar-free variant of Sprite, and is one of the drinks in Coca-Cola's "Zero Sugar" lineup.

<span class="mw-page-title-main">Slice (drink)</span> Fruit flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of organic juices by "New Slice Ventures LLC", which acquired the trademark rights in those countries.

<span class="mw-page-title-main">Pepsi Zero Sugar</span> Sugar-free cola

Pepsi Zero Sugar, is a zero-calorie, sugar-free, formerly ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi.

References

  1. Thompson, Stephanie (31 October 2006). "Big Marketers Smell Money in Scent Technology". Ad Age. Retrieved 21 September 2022.
  2. 1 2 Laver, Mark (2011). Jazzvertising: Music, Marketing, and Meaning (PDF). p. 155-172. Retrieved 21 September 2022.
  3. Porter, Christopher (25 April 2019). "Coke, J@LC Team Up for Jazz". Jazz Times. Retrieved 21 September 2022.
  4. Laver, Mark (11 February 2015). Jazz Sells: Music, Marketing, and Meaning. Taylor & Francis. ISBN   978-1317699781 . Retrieved 21 September 2022.