Pepsi Wild Cherry

Last updated
Pepsi Wild Cherry
Pepsi wildcherry brand logo.png
Pepsi wild cherry bottle.jpg
Type Cherry cola
Manufacturer PepsiCo
Origin United States
Introduced1988;38 years ago (1988) [n 1]
VariantsDiet Pepsi Wild Cherry
Pepsi Zero Sugar Wild Cherry
Pepsi Wild Cherry & Cream
Pepsi Wild Cherry & Cream Zero Sugar
Website pepsi.com/wild-cherry

Pepsi Wild Cherry [1] is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry (based on Diet Pepsi and Pepsi Zero Sugar respectively). [2] A number of variants have also been released. Other than the drink, PepsiCo also market the flavor as a lip balm. [3]

Contents

History

In response to the successful launch of Cherry Coke in 1985, Pepsi extensively test-marketed a formulation simply called "Cherry Pepsi" in Canada from 1985 [4] to 1987. [5] In the United States, Cherry Cola Slice was introduced as part of the line in 1986 [6] and was offered until the launch of Pepsi Wild Cherry. Pepsi's product and Coca-Cola's have been competitors since the 1980s. [7]

Availability

Pepsi Wild Cherry is currently sold in the United States and Canada as a regular, permanent product, [8] available in cans and bottles. Pepsi officially relaunched it in Canada on March 25, 2017, after five years of limited time availability. [9] Its French name is Cerise En Folie.

The drink has also been sold in other countries around the world.[ citation needed ] In some countries a similar cherry-flavored cola under the Pepsi Max formula has been sold instead, such as in Germany. [10]

Derivative flavors

In 2010, PepsiCo released Pepsi Wild Cherry Vanilla in the United States, a limited edition flavor combining wild cherry with vanilla. It was brought back again in limited form in 2016. [11]

In January 2025, Pepsi released a new variant of Wild Cherry flavor as part of the permanent lineup: Wild Cherry & Cream available in original and zero sugar forms. [12]

Notes

  1. ↑ In 2017, a "Zero Sugar" version was launched.

References

  1. ↑ "PEPSI WILD CHERRY - Trademark Details". Justia Trademarks. Retrieved February 24, 2026.
  2. ↑ PepsiCo. "PEPSI® Wild Cherry Asks Consumers to Celebrate Their 'Wild' Side with the Launch of New "Get Wild" Campaign". www.prnewswire.com. Retrieved 2025-09-10.
  3. ↑ "FDA Advisory No.2024-0405 || Public Health Warning Against the Purchase and Use of Unnotified Cosmetic "PEPSI WILD CHERRY FLAVORED LIP BALM" - Food and Drug Administration". 2024-02-26. Retrieved 2025-09-10.
  4. ↑ "Pumping Pepsi: Low-Key President Leads Winning Attack on Coke". Seattle Times. 24 November 1985. Retrieved 8 January 2023.
  5. ↑ Lowe, Jennifer (28 April 1987). "Soft-Drink Companies Are Doing the Hard Sell - Cherry Flavor Enters Into the Cola Fray". Daily News of Los Angeles. Retrieved 8 January 2023.
  6. ↑ "Slice: Case Study of a Setback (Published 1988)". The New York Times . 1988-07-15. Retrieved 2025-09-10.
  7. ↑ D'Aveni, Richard A. (1994). Hypercompetition. Free Press (Simon & Schuster). p. 193. ISBN   1439122636.
  8. ↑ "Pepsi Wild Cherry Lip Balm". Amazon. ADK Sourcing. Retrieved January 24, 2015.
  9. ↑ "Get wild about cherry". Facebook. Pepsi Canada. March 25, 2017. Retrieved 2025-09-10. We're bringing Pepsi® Wild Cherry back permanently!
  10. ↑ Redaktion (2015-07-01). "Neu im Handel: Pepsi MAX Cherry & 7Up Mojito". about-drinks.com (in German). Retrieved 2025-09-10.
  11. ↑ "Pepsi Celebrates Wild Cherry and Vanilla in New Campaign". 2020-03-16. Retrieved 2025-09-10.
  12. ↑ https://www.allrecipes.com/pepsi-new-wild-cherry-and-cream-flavor-launch-2025-8771248
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