Product type | Mid-calorie cola, and 30% less sugar |
---|---|
Owner | PepsiCo |
Country | United States |
Introduced | 2011 |
Discontinued | 2015 |
Related brands | Pepsi Edge Pepsi ONE Pepsi Max G2 Tab |
Pepsi Next (stylized as pepsi next or pepsi NEXT) is a discontinued cola-flavored carbonated soft drink produced by PepsiCo. It was a variant of the Pepsi cola range.
In some markets it was sweetened with high fructose corn syrup, sugar, acesulfame potassium, and sucralose, [1] and marketed toward drinkers of full-calorie Pepsi, and those who do not enjoy the taste of Diet Pepsi, Pepsi ONE, Pepsi Max, and other diet colas.
On June 25, 2013, PepsiCo informed their Facebook readers that the new formulation of Pepsi Next no longer contained aspartame, the artificial sweetener used in many diet soft drinks including Diet Pepsi, hence some bottles sold in the U.S. read 'aspartame free'. However, the continued presence of acesulfame potassium means this version of the product still contained artificial sweeteners.
In other marketing areas, including Canada, Finland, the Netherlands, Australia and New Zealand, where it was marketed as having "30% less sugar", Pepsi Next was sweetened using an extract from stevia and had no artificial sweeteners.
Pepsi Edge, Pepsi's first mid-calorie cola, was introduced in 2004 and discontinued only two years later. PepsiCo, towards the end of the 2000s, found a new interest in mid-calorie beverages and then released G2, a version of Gatorade with less than half the calories, and in the year 2011, Trop50, a juice blend, with 50% the calories of regular juice.
In September 2007, PepsiCo filed for trademarks in the US Patent and Trademark Office, for "Pepsi Next", and "Diet Pepsi Next".
In 2010, PepsiCo began to test Pepsi Next via market research groups. In June 2011, PepsiCo announced that Pepsi Next was going to be moved into two test markets, Cedar Rapids, Iowa, and Eau Claire, Wisconsin. After testing, on February 27, 2012, PepsiCo announced the launch of Pepsi Next. [2]
In the Australian market, Pepsi Next was bottled by Schweppes Australia and is sweetened by stevia which reduces the sugar content by 30% compared to regular Pepsi. [3] Pepsi Next was first introduced in France in March 2013, and in Finland and Canada in March 2014. Stevia extract is used in all three markets.
One site stated that, Although it contains three artificial sweeteners and has 60 percent fewer calories than regular Pepsi, it's really hard to taste anything "diet" about Pepsi Next. But it's not quite like regular Pepsi; it's less syrupy and smoother. There are also differences in flavor between Pepsi Next and the original Pepsi. I thought Pepsi Next had a slightly stronger cola flavor and, for some reason, my taste buds perceived a hint of lemon. [4]
According to the BevReview, the initial taste of Pepsi Next is similar to the original Pepsi, but this is followed by the less pleasant taste of artificial sweeteners. [5]
After the launch of Pepsi Next, a television commercial was launched that depicted a young couple, enjoying Pepsi Next.
Eva Longoria, Paula Patton, and Nicki Minaj all have featured in advertisements for Pepsi Next. Paula Patton has filmed a television commercial for Pepsi Next, as has Nicki Minaj. [6]
A series of Internet and print ads were made, with a picture of a can of Pepsi Next, with the words: Real Cola Taste, 60% Less Sugar, Drink It To Believe It.
In the 2013 Super Bowl, Pepsi used its advertising minutes right before the halftime show (which featured Beyonce, a "brand ambassador" for Pepsi) to advertise Pepsi Next. The presentation by Pepsi (the halftime show plus the advertising) was unique in that it featured photos of Pepsi customers. Pepsi had asked customers to send in photos before the Super Bowl. [7]
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Stevia is a sweet sugar substitute that is about 50 to 300 times sweeter than sugar. It is extracted from the leaves of Stevia rebaudiana, a plant native to areas of Paraguay and Brazil. The active compounds in stevia are steviol glycosides. Stevia is heat-stable, pH-stable, and not fermentable. Humans cannot metabolize the glycosides in stevia, and therefore it has zero calories. Its taste has a slower onset and longer duration than that of sugar, and at high concentrations some of its extracts may have an aftertaste described as licorice-like or bitter. Stevia is used in sugar- and calorie-reduced food and beverage products as an alternative for variants with sugar.
A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie or low-calorie sweetener. Artificial sweeteners may be derived through manufacturing of plant extracts or processed by chemical synthesis. Sugar substitute products are commercially available in various forms, such as small pills, powders, and packets.
Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
Pepsi One, corporately styled PEPSI ONE, was a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company.
Coca-Cola C2 was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. In the US this different product was renamed Pepsi Zero Sugar in 2016.
Diet Pepsi, currently stylised in all caps as Pepsi Diet, is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.
Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch.
Sierra Mist was a lemon-lime flavored soft drink line introduced by PepsiCo in 1999. By 2003 it was available in all US markets.
Coca-Cola Zero Sugar is a diet cola produced by the Coca-Cola Company.
Fruit2O, formerly manufactured by Kraft, is a lightly flavored, non-carbonated water beverage introduced in 1999. Fruit2o was introduced to compete not only with the bottled water market but also with the soft drink market. Sunny Delight Beverages purchased the Veryfine Products line from Kraft in 2007.
Coca-Cola Blak was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France and subsequently in other markets, including Czech Republic, Slovakia, and Lithuania.
Pepsi Zero Sugar, is a zero-calorie, sugar-free, formerly ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi. A new logo was introduced in 2020.
Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against 7-Up.
Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
NEW YORK — PepsiCo Inc. is launching a reduced-calorie soda in Australia that uses stevia, the first time the beverage maker is using the natural sweetener in its namesake cola. The Purchase, N.Y.-based company says the drink, called Pepsi Next, is also sweetened with sugar and has 30 percent fewer calories than regular. The rollout follows the launch of Pepsi Next in the U.S. earlier this year. That version has about half as many calories as the regular at 60 calories per can but uses a mix of artificial sweeteners and high fructose corn syrup.