SoBe

Last updated

South Beach Beverage Company
Company type Subsidiary
Industry Beverages
Founded Norwalk, Connecticut, U.S. (1996;28 years ago (1996))
Founder John Bello, Tom Schwalm
Headquarters,
U.S.
Products Enhanced water
Fruit juice drinks
Tea
Parent PepsiCo
Website SoBe.com

SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.

Contents

Company history

SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by John Bello and Tom Schwalm in 1995. Their first product was SoBe Black Tea 3G which contained ginseng, guarana, and ginkgo. [1] It proved to be popular and led to the introduction of other flavors. The company was bought by PepsiCo in October 2000. [2]

Products

SoBe glass bottled drinks SoBes.jpg
SoBe glass bottled drinks

Discontinued products

SoBe Mr. Green

Mr. Green (SoBe)
Sobe Mr Green 20 oz bottle.jpg
A 20 oz bottle of SoBe Mr. Green
Type Soft drink
ManufacturerSoBe (division of PepsiCo)
Country of origin United States
Introduced2002
Discontinued2003
ColorGreen-tinted [3]
FlavorPepper-style carbonated energy soft drink
Related products Moxie
Dr Pepper
Pibb Xtra
Dr. Wells
Website www.sobe.com   OOjs UI icon edit-ltr-progressive.svg

Mr. Green was a short-lived carbonated soda offered by SoBe, widely released in the United States as a tie in with the release of the hit movie The Grinch starring Jim Carrey. Shipping in April 2002 and first available to consumers in May, it was produced in 12 oz cans, 20 oz bottles, and 1- and 2-liter bottles. [4] It was a rare carbonated beverage offered by SoBe. [5]

The soda's mascot of the same name was described as a "cyber lizard" in SoBe's press release. This character was a modernized version of the lizard found on other SoBe products. [6]

Mr. Green was tinted green, and included ginseng for flavor and added energy. [3]

Marketing campaigns

Related Research Articles

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A soft drink is any water-based flavored drink, usually but not necessarily carbonated, and typically including added sweetener. Flavors used can be natural or artificial. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute, or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.

<span class="mw-page-title-main">Mountain Dew</span> Carbonated soft drink brand

Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.

<span class="mw-page-title-main">Crush (drink)</span> Line of fruit flavored carbonated beverages

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

<span class="mw-page-title-main">Surge (drink)</span> Brand of citrus-flavored soft drink

Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.

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<span class="mw-page-title-main">Orange soft drink</span> Type of carbonated drinks

Orange soft drinks are carbonated orange drinks.

<span class="mw-page-title-main">Pakola</span> Carbonated soft drink from Pakistan

Pakola, derived from Pakistan-Cola, is flavored carbonated soft drink from Pakistan.

Enviga is a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.

<span class="mw-page-title-main">Slushy</span> Flavored frozen drink

A slushy is a type of beverage made of flavored ice and a drink, similar to granitas but with a more liquid composition. It is also commonly called a slush, slurpee, frozen beverage, or frozen drink. A slushie can either be carbonated or non-carbonated; the carbonated version is sometimes called a frozen carbonated drink or frozen carbonated beverage.

<span class="mw-page-title-main">Ting (drink)</span>

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Kick was a citrus-flavored soft drink product by Royal Crown Company, Inc. introduced to the market in 1965.

<span class="mw-page-title-main">Baikal (drink)</span> Russian soft drink

Baikal is a Soviet, non-alcoholic beverage of dark-brown colour. The beverage's basis is water, but it also contains extracts of natural herbs, sugar, citric acid, and carbon dioxide. The natural herbs and extracts utilized typically include black tea extract, Siberian ginseng, cardamom oil, eucalyptus oil, lemon oil, liquorice, St. John's wort and laurel.

<span class="mw-page-title-main">Sunkist (soft drink)</span> Line of fruit-flavored carbonated beverages

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References

  1. Olson, Jorge S.; Lopez, Carlos (February 13, 2009). Build Your Beverage Empire. Jorge Olson. p. 67. ISBN   978-0-9821425-1-6.{{cite book}}: CS1 maint: date and year (link)
  2. "Pepsi buys SoBe drink brand - Oct. 30, 2000". October 30, 2000. Retrieved August 8, 2022.
  3. 1 2 "2002 Milestones". PepsiCo. Archived from the original on August 13, 2013. Retrieved October 2, 2013.{{cite web}}: CS1 maint: unfit URL (link)
  4. Lewis Lazare (April 4, 2002). "First carbonated drink from SoBe". Chicago Sun-Times. Archived from the original on October 4, 2013. Retrieved October 2, 2013.
  5. Kim Bhasin (June 5, 2012). "16 Failed Soda Brands You'll Never See Again". Business Insider . Retrieved October 2, 2013.
  6. "Cyber Lizard Invades Soft Drink Market". SoBe (press release). March 27, 2002. Retrieved October 2, 2013.
  7. Khan, Kim. "Pepsi gets the lizard". CNN Money. CNN. Retrieved July 25, 2023.
  8. "Actress Ashley Greene Models First-Ever SoBe 'Skinsuits' to Launch Newest 0 Calorie Flavors for SoBe Lifewater" (Press release). PRNewswire. PepsiCo. January 8, 2010. Retrieved December 21, 2022.
  9. "'Gossip Girl' Jessica Szohr and Her SoBe® Lifewater® Skinsuits Heat Up Costa Rica's Jungles to Launch New SoBe Lifewater With Electrolytes" (Press release). PRNewswire. PepsiCo. January 5, 2011. Retrieved December 21, 2022.
  10. "Painted in Palms, Covered in Coconuts, "Chuck" Actress Yvonne Strahovski Wears a Signature SoBe® Skinsuit to Launch Three New SoBe Lifewater® with Coconut Water Flavors" (Press release). PRNewswire. PepsiCo. January 17, 2012. Retrieved December 21, 2022.
  11. "SoBe Launches Mike Tyson Gaming Pitch". July 26, 2011.