Company type | Subsidiary |
---|---|
Industry | Beverages |
Founded | Norwalk, Connecticut, U.S. (1996 ) |
Founder | John Bello, Tom Schwalm |
Headquarters | , U.S. |
Products | Enhanced water Fruit juice drinks Tea |
Parent | PepsiCo |
Website | SoBe.com |
SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by John Bello and Tom Schwalm in 1995. Their first product was SoBe Black Tea 3G which contained ginseng, guarana, and ginkgo. [1] It proved to be popular and led to the introduction of other flavors. The company was bought by PepsiCo in October 2000. [2]
A 20 oz bottle of SoBe Mr. Green | |
Type | Soft drink |
---|---|
Manufacturer | SoBe (division of PepsiCo) |
Country of origin | United States |
Introduced | 2002 |
Discontinued | 2003 |
Color | Green-tinted [3] |
Flavor | Pepper-style carbonated energy soft drink |
Related products | Moxie Dr Pepper Pibb Xtra Dr. Wells |
Website | www |
Mr. Green was a short-lived carbonated soda offered by SoBe, widely released in the United States as a tie in with the release of the hit movie The Grinch starring Jim Carrey. Shipping in April 2002 and first available to consumers in May, it was produced in 12 oz cans, 20 oz bottles, and 1- and 2-liter bottles. [4] It was a rare carbonated beverage offered by SoBe. [5]
The soda's mascot of the same name was described as a "cyber lizard" in SoBe's press release. This character was a modernized version of the lizard found on other SoBe products. [6]
Mr. Green was tinted green, and included ginseng for flavor and added energy. [3]
A soft drink is any water-based flavored drink, usually but not necessarily carbonated, and typically including added sweetener. Flavors used can be natural or artificial. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute, or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
Jones Soda Co. is a Canadian-American beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.
The Double Cola Company is a Chattanooga, Tennessee-based manufacturer of soft drinks.
Orange soft drinks are carbonated orange drinks.
Pakola, derived from Pakistan-Cola, is flavored carbonated soft drink from Pakistan.
Enviga is a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.
A slushy is a type of beverage made of flavored ice and a drink, similar to granitas but with a more liquid composition. It is also commonly called a slush, slurpee, frozen beverage, or frozen drink. A slushie can either be carbonated or non-carbonated; the carbonated version is sometimes called a frozen carbonated drink or frozen carbonated beverage.
Ting is a carbonated beverage popular in the Caribbean. It is flavored with Jamaican grapefruit juice and is both tart and sweet. Ting comes in a green glass bottle, green plastic bottle or a green and yellow can. Like Orangina, the beverage contains a small amount of sediment consisting of grapefruit juice pulp. Ting is produced in the United Kingdom under license by Refresco Beverages. Ting also now makes Pink Ting Soda, Orange Ting, Diet Ting Soda, and ginger beer.
Kick was a citrus-flavored soft drink product by Royal Crown Company, Inc. introduced to the market in 1965.
Baikal is a Soviet, non-alcoholic beverage of dark-brown colour. The beverage's basis is water, but it also contains extracts of natural herbs, sugar, citric acid, and carbon dioxide. The natural herbs and extracts utilized typically include black tea extract, Siberian ginseng, cardamom oil, eucalyptus oil, lemon oil, liquorice, St. John's wort and laurel.
Sunkist is a brand of primarily orange-flavored soft drinks that launched in 1979. Sunkist primarily competes with The Coca-Cola Company's Fanta brand and Keurig Dr Pepper's Orange Crush brand.
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