 | |
| Type | Soft Drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | Germany |
| Introduced | 1977 |
| Flavor | Tropical fruit, pink banana, fruity red, melon tropic, sweet cherry [1] |
| Website | www |
Punica is a German carbonated soft drink produced by PepsiCo. that was created by Dittmeyer GmbH and sold from 1977 to 2022. [2]
It is set to return to the stores in April 2024. [3]
Rolf Dittmeyer founded the company, "Dittmeyers Naturrein" in 1960 and imported orange juice from Morocco and South Africa. [4] He then created a brand named, "Valensina". The brand was not a major success and later re-debuted in 1967 as "Valensina-Saft", which had a mix of orange juice concentrate, frozen orange juice and other ingredients. [4] In 1976, Dittmeyer added orange nectar to the mix and named it Punica. [4] Punica then started being sold in 1977 [2] [5] The brand was said to be very popular in the 1980s and 1990s, especially in the Netherlands and Belgium, due to commercials that were targeted at children. [2] The brand was purchased by Procter & Gamble in 1984. [6] [5] [7] The company had popular advertising slogans in the 1980s including "Punica-Oase" (Punich Oasis) and "Fruchtigen Durstlöscher" (fruity thirst quencher). [8]
In 2003, the brand generated sales of over €100,000,000. [9] In 2004, the brand was purchased by JW Childs [9] and was sold to PepsiCo in 2005. [10] Pepsi tried to re-design the brand in 2019 [11] and attempted to do more advertising on Facebook and Instagram in order to reach younger audiences. [12] [13] [2] The re-design was unsuccessful and Pepsi sold their juice brands to PAI Partners in August 2021. The company then discontinued Punica in September 2022 [2] [5] [7] [14] Remaining unsold products were sold at various supermarkets into 2023. [15] [12]
The brand also produced other beverage lines including Punica Abenteuer Drink, Punica Fruchtig & Spritzig, Punica Tea&Fruit and Punica Saft-Limo. [16]
In 2016, Punica collaborated with the Shrek franchise and the Madagascar franchise. [17] In 2017, Punica collaborated with Smurfs: The Lost Village, featuring Smurfs characters on their products. [18] In 2018, Punica collaborated with the film, Early Man. [19]
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