Punica (drink)

Last updated
Punica
Punica-Logo.svg
Type Soft Drink
Manufacturer PepsiCo
Country of origin  Germany
Introduced1977
FlavorTropical fruit, pink banana, fruity red, melon tropic, tropical fruits, sweet cherry [1]
Website www.punica.de   OOjs UI icon edit-ltr-progressive.svg

Punica is a German carbonated soft drink produced by PepsiCo. that was created by Marke der Dittmeyer GmbH and sold from 1977 to 2022. [2]

Contents

It is set to return to the stores in April 2024. [3]

Information

Rolf Dittmeyer founded the company, "Dittmeyers Naturrein" in 1960 and imported orange juice from Morocco and South Africa. [4] He then created a brand named, "Valensina". The brand was not a major success and later re-debuted in 1967 as "Valensina-Saft", which had a mix of orange juice concentrate, frozen orange juice and other ingredients. [4] In 1976, Dittmeyer added orange nectar to the mix and named it Punica. [4] Punica then started being sold in 1977 [2] [5] The brand was said to be very popular in the 1980s and 1990s, especially in the Netherlands and Belgium, due to commercials that were targeted at children. [2] The brand was purchased by Procter & Gamble in 1984. [6] [5] [7] The company had popular advertising slogans in the 1980s including "Punica-Oase" (Punich Oasis) and "Fruchtigen Durstlöscher" (fruity thirst quencher). [8]

In 2003, the brand generated sales of over €100,000,000. [9] In 2004, the brand was purchased by JW Childs [9] and was sold to PepsiCo in 2005. [10] Pepsi tried to re-design the brand in 2019 [11] and attempted to do more advertising on Facebook and Instagram in order to reach younger audiences. [12] [13] [2] The re-design was unsuccessful and Pepsi sold their juice brands to PAI Partners in August 2021. The company then discontinued Punica in September 2022 [2] [5] [7] [14] Remaining unsold products were sold at various supermarkets into 2023. [15] [12]

Other products

The brand also produced other beverage lines including Punica Abenteuer Drink, Punica Fruchtig & Spritzig, Punica Tea&Fruit and Punica Saft-Limo. [16]

In 2016, Punica collaborated with the Shrek franchise and the Madagascar franchise. [17] In 2017, Punica collaborated with Smurfs: The Lost Village, featuring Smurfs characters on their products. [18] In 2018, Punica collaborated with the film, Early Man. [19]

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References

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  2. 1 2 3 4 5 Pepsi beerdigt Punica, web: Spiegel Wirtschaft, 2023, retrieved 13 March 2023
  3. "Punica-Comeback: Beliebter Fruchtsaft kommt zurück". stern-amp.de (in German). 2024-03-15. Retrieved 2024-03-25.
  4. 1 2 3 Samland, Bernd (2020), Warum heißt die Marke so? Heute: Valensina, web: Absatz Wirtschaft, retrieved 13 March 2023
  5. 1 2 3 Feuer, Sebastian (2023), Regale bleiben bald leer: Produktion von Kult-Getränk eingestellt, web: Chip 365, retrieved 13 March 2023
  6. Feurer, Sebastian (2023), Regale bleiben bald leer: Produktion von Kult-Getränk eingestellt, web: MSN, retrieved 13 March 2023
  7. 1 2 Dorfer, Tobias (2023), "Saftmarke Punica verschwindet aus dem Supermarkt", Die Zeit, web: Zeit Online, retrieved 13 March 2023
  8. Nach 45 Jahren! Dieses Kult-Getränk wird eingestellt, web: mopo.de, 2023, retrieved 13 March 2023
  9. 1 2 PepsiCo per Punica, web: Juve, 2005, retrieved 13 March 2023
  10. Marketing is Finance is Business, publisher: Gatekeeper Press, published: 2019
  11. Frisch, frischer, Punica: Starker Marken-Relaunch mit fruchtiger Unterstützung, web: about-drinks, 2018, retrieved 13 March 2023
  12. 1 2 Traditions-Saftmarke stellt Produktion ein – nur noch Restbestände in Supermärkten, web: Kölner Stadt-Anzeiger, 2023, retrieved 13 March 2023
  13. Punica ist Geschichte-Kennen Sie noch diese Kult-Werbung?, web: t-online, 2023, retrieved 13 March 2023
  14. Tomescheit, Wiebke (2023), Abgesang auf einen Fruchtsaft-Klassiker: Punica, wir werden dich vermissen, web: Stern, retrieved 13 March 2023
  15. Ali, Omar (2023), Kaufland, Edeka & Co: Schluss!, web: Der Westen, retrieved 13 March 2023
  16. Punica, web: Pepsico, 2017, archived from the original on 2017-06-21, retrieved 13 March 2023
  17. Punica Abenteuer Drink trifft auf die Stars aus Shrek und Madagascar, web: about-drinks, 2016, retrieved 13 March 2023
  18. Punica Abenteuer Drink feiert den Filmstart von "Die Schlümpfe – das verlorene Dorf", web: about-drinks, 2017, retrieved 13 March 2023
  19. Punica kooperiert erneut mit einer aktuellen Kinoproduktion, web: about-drinks, 2016, retrieved 13 March 2023