Pilk

Last updated

A glass of Pilk Glass of Pilk.jpg
A glass of Pilk

Pilk is a dirty soda, made by combining Pepsi and milk.

Contents

Background

The ice cream float was invented by Robert M. Green in 1874. [1] [2] Doodh soda, a drink made by mixing lemon or lime-flavored soda with milk, is popular in Pakistan and India. The Korean Milkis, Japanese Calpis Soda, and American egg cream are all carbonated milk-based drinks. [1]

Pilk originated in an episode of Laverne & Shirley , during which Laverne drinks Pilk from a large bucket and remarks that it "needs more Pepsi". The drink resurfaced in the 2010s with the dirty soda trend, in which people mixed soda with syrup and dairy, and in 2020 using social media. [1]

In 2021, American singer-songwriter Olivia Rodrigo posted a picture of her holding a cup from Swig, an American soda fountain chain specializing in dirty sodas, causing dirty sodas to gain popularity on TikTok. [3]

Lindsay Lohan advertisement

Avatar of Pepsi Pepsi 2023.svg
Avatar of Pepsi
Pepsi
@pepsi
Logo of Twitter.svg

Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn’t see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash

Dec 1, 2022 [4]

Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress and singer Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads inspired internet memes. [3]

See also

Related Research Articles

<span class="mw-page-title-main">Cola</span> Carbonated soft drink

Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.

"Half and half" is the name of various beverages and foods made of an equal-parts mixture of two substances, including dairy products, alcoholic beverages, and soft drinks.

<span class="mw-page-title-main">Cream soda</span> Soft drink

Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide.

<span class="mw-page-title-main">Egg cream</span> Cold beverage

An egg cream is a cold beverage consisting of milk, carbonated water, and flavored syrup, as a substitute for an ice cream float. Ideally, the glass is left with 23 liquid and 13 foamy head. Despite the name, the drink contains neither eggs nor cream.

SoBe is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.

Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.

<span class="mw-page-title-main">Soda jerk</span> Occupation

Soda jerk is an American term used to refer to a person—typically a young man—who would operate the soda fountain in a restaurant, preparing and serving soda drinks and ice cream sodas. The drinks were made by mixing flavored syrup, carbonated water, and occasionally malt powder over either ice or a few scoops of ice cream. The drink would then be served in a tall glass with a long-handled spoon, most commonly known as a "soda spoon", and drinking straws.

<span class="mw-page-title-main">Soda fountain</span> Device dispensing carbonated soft drinks

A soda fountain is a device that dispenses carbonated soft drinks, called fountain drinks. They can be found in restaurants, concession stands and other locations such as convenience stores. The machine combines flavored syrup or syrup concentrate and carbon dioxide with chilled and purified water to make soft drinks, either manually, or in a vending machine which is essentially an automated soda fountain that is operated using a soda gun. Today, the syrup often is pumped from a special container called a bag-in-box (BiB).

<span class="mw-page-title-main">Ice cream float</span> Soft drink with ice cream

An ice cream float or ice cream soda, also known as an ice cream spider in Australia and New Zealand, is a chilled beverage made by adding ice cream to a soft drink or to a mixture of flavored syrup and carbonated water.

<span class="mw-page-title-main">Pakola</span> Carbonated soft drink from Pakistan

Pakola, derived from Pakistan-Cola, is flavored carbonated soft drink from Pakistan.

<span class="mw-page-title-main">Italian soda</span> Soft drink

An Italian soda is a soft drink made from carbonated water and flavored syrup. Flavors can be fruit or modeled after the flavors of desserts, spices, or other beverages. Some vendors add cream to the drink as well, which is often then known as a French soda or an Italian cream soda.

<span class="mw-page-title-main">Jazz (soft drink)</span> Discontinued sugar-free soda

Diet Pepsi Jazz was an American brand of soda introduced by the Pepsi company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular Diet Pepsi product, combining several different flavors.

Carbonated milk or soda milk is a carbonated soft drink. It can be made from powdered milk or fresh milk, and often has added flavor. In addition to modified mouthfeel, carbonated milk also has a longer shelf-life than similarly processed flat milk and a different flavor. It is sold by several companies and is most popular in Asia.

Dirty soda is a drink consisting of soda "spiked" with cream and flavored syrups or fruit juices. The drink has been described as "alcohol-free mocktails with optional flavor, cream and fruit add-ins".

<span class="mw-page-title-main">Starry (drink)</span> Lemon-lime-flavored soft drink

Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023, is available in Regular and Zero-Sugar varieties.

<span class="mw-page-title-main">Doodh soda</span> Milk based soda drink

Doodh soda is a cold drink made by mixing a lemon- or lime-flavored soda, such as Sprite or 7 Up, with milk. A variant uses a cola-flavored soda, such as Pepsi. It is popular in the Punjab region of both Pakistan and India, and is especially popular during Ramadan. It is considered to be healthier than regular soda, and is often paired with spicy foods. The combination of soda and milk was first created in Victorian England, and from there it spread to India and Pakistan through the British Empire.

<span class="mw-page-title-main">Space Cola Wars</span> Soft drink marketing campaign

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in a costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks would perform in microgravity. In a widely publicized experiment, Coca-Cola's sophisticated fluid dispenser performed better than Pepsi's modified shaving cream can in dispensing drinkable soda.

References

  1. 1 2 3 Stone, Sam (December 8, 2022). "Sorry but Pilk Is Really Good". Bon Appétit . Retrieved January 28, 2024.
  2. "Soda beverages in Philadelphia". American Druggist and Pharmaceutical Record. 48: 163. 1906.
  3. 1 2 Wiener-Bronner, Danielle (December 2, 2022). "Pepsi wants you to drink soda mixed with milk this holiday season". CNN Business . Retrieved January 28, 2024.
  4. Pepsi [@pepsi] (December 1, 2022). "Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn't see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash" (Tweet) via Twitter.