Pepsi Globe

Last updated

The current Pepsi logo used as of October 15, 2023, revealed earlier that year. Pepsi 2023.svg
The current Pepsi logo used as of October 15, 2023, revealed earlier that year.

The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. [1]

Contents

History

The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was replaced with a modern sans-serif wordmark in 1962.

The literal depiction of the bottle cap was retired in favor of a simplified representation in 1973, at which point the wordmark was made smaller to fit fully within the perimeter of the disc. [2] Diet Pepsi was given a unique striped version of the Globe in 1984, and the standard Globe underwent a minor update in 1987.

A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. [3] This was the first logo officially named the “Pepsi Globe.” The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.

2008 redesign by Arnell Group

In October 2008, Pepsi announced it had contracted New York–based brand consultancy agency Arnell Group to redesign many of its products for 2009. Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy, [5] which used such over-the-top language that some suggested that it was part of a viral marketing scheme. [6] [7] The globe underwent its most dramatic transformation to date, with the white band losing its rotationally symmetric wave in favor of an irregular form suggestive of a smile or the letter P. The wordmarks was made all-lowercase and changed to a geometric sans-serif type, a design highly similar to that used for Diet Pepsi in the 1970s and 1980s. [8]

Initially the width of the "smile" was varied across products, with the narrowest assigned to Diet Pepsi and the widest assigned to Pepsi Max, but by 2010 all variants except Pepsi Throwback were using the standard version of the Globe.

2023 redesign

On March 28, 2023, PepsiCo unveiled a new Pepsi Globe, which launched in the US on August 23rd of that year. The new design is strongly referential to the 1973 Globe and restores the centred wordmark. The wordmark, as well as other accompanying brand elements, is black rather than blue for the first time since the bottlecap image was replaced by the abstract Globe. [9] [10] [11] This logo has started the phase-in process on Pepsi products on August 23, 2023.

Related Research Articles

<span class="mw-page-title-main">Coca-Cola</span> Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.

<span class="mw-page-title-main">Pepsi</span> Soft drink by PepsiCo

Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. It was originally created and developed in 1893 by Caleb Bradham in the United States, and became known as Pepsi-Cola in 1898, before shortening to Pepsi in 1961. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".

<span class="mw-page-title-main">Mountain Dew</span> Carbonated soft drink brand

Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.

<span class="mw-page-title-main">Diet Coke</span> Diet cola brand

Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

<span class="mw-page-title-main">Coca-Cola Vanilla</span> Vanilla-flavored cola from The Coca-Cola Company

Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

<span class="mw-page-title-main">Pepsi One</span> Brand of cola produced by Pepsi

Pepsi One, corporately styled PEPSI ONE, was a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.

<span class="mw-page-title-main">Pepsi Max</span> Sugar-free cola

Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released on April 5, 1993, it was first available on store shelves in the United States in 2007.

<span class="mw-page-title-main">The Coca-Cola Company</span> American multinational beverage corporation

The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.

<span class="mw-page-title-main">Diet Pepsi</span> Sugar-free soda

Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's now-discontinued Tab. The United States represents the largest single market for Diet Pepsi.

<span class="mw-page-title-main">Like Cola</span> Soft drink

Like Cola was a cola soft drink, introduced by the 7 Up company, that appeared in the American market in 1982. Its slogan was "Made From The Cola Nut." Like Cola was one of the first attempts at a low-caffeine cola, containing 1% caffeine. It was packaged in a red and blue can. A diet version was also available, with the color scheme reversed. Like Cola was also packaged in 1 pint clear bottles embossed with shooting stars.

<span class="mw-page-title-main">Pepsi Wild Cherry</span> Cherry-flavored soft drink

Pepsi Wild Cherry is a cherry-flavored cola first introduced in 1988 by PepsiCo. Two sugar-free versions are also available, with zero calories, named Diet Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, and a vanilla-flavored version Pepsi Cherry Vanilla is also available. Alongside the beverages, a lip balm version is also available. Pepsi Wild Cherry is currently sold in the United States and Canada as a regular, permanent product.

<span class="mw-page-title-main">Caffeine-Free Pepsi</span> Pepsi variant

Caffeine-Free Pepsi is a version of the cola Pepsi that omits the caffeine that is customarily part of a cola. It was introduced under the brand name "Pepsi Free" in 1982 by PepsiCo. It was 99.7 percent caffeine free. A sugar-free variant was also introduced and known as "Diet Pepsi Free," The "Pepsi Free" name itself was phased out in 1987, and today these colas are known simply as "Caffeine-Free Pepsi" and "Caffeine-Free Diet Pepsi."

<span class="mw-page-title-main">Pepsi Zero Sugar</span> Sugar-free cola

Pepsi Zero Sugar, is a zero-calorie, sugar-free, formerly ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi.

<span class="mw-page-title-main">Logos and uniforms of the New York Jets</span>

The National Football League (NFL)'s New York Jets began play in 1960 as the Titans of New York, a charter member of the American Football League (AFL). When the Titans became the Jets in 1963 the team colors changed from navy blue and gold to green and white, which they have remained ever since, although the franchise has used different shades of green and has at times used black as a third/trim color. For most of their history, the Jets had white helmets with green striping and logos, green and white jerseys with opposite-colored sleeves and shoulder stripes, and white pants with two green stripes down each side. The team switched to green helmets and a simpler design in 1978, replacing the football-shaped logo with a modernized wordmark, then in 1990 added black trim and green pants. In 1998 the team reverted to its "classic" look, with an updated version of the prior logo, and replaced the traditional kelly green with a darker hunter green.

The logos and uniforms of the Los Angeles Lakers have gone through many changes throughout the history of the team.

<span class="mw-page-title-main">Logos and uniforms of the San Francisco 49ers</span>

The logo and uniforms of the San Francisco 49ers have evolved since their inception in 1946.

<span class="mw-page-title-main">Pepsi-Cola Made with Real Sugar</span> Soft drink brand

Pepsi-Cola Made with Real Sugar, originally called Pepsi Throwback and still branded that way in some markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of high-fructose corn syrup, with which soft drink companies replaced sugar in their North American products in the 1980s. In June 2014, the Pepsi Throwback name was replaced by the current name, which continues to be made without high-fructose corn syrup. As of April 2020, it received a new logo. The "throwback" name was also used for a variant of PepsiCo's citrus-flavored Mountain Dew.

<span class="mw-page-title-main">Pepsi-Cola sign</span> Sign in Queens, New York

The Pepsi-Cola sign is a neon sign at Gantry Plaza State Park in the Long Island City neighborhood of Queens in New York City. The sign, visible from Manhattan and the East River, was built in 1940 and originally installed atop PepsiCo 's bottling factory nearby. It is composed of a 50-foot (15 m) depiction of a Pepsi bottle, as well as lettering that reflected PepsiCo's logo when the sign was commissioned.

Peter Eric Arnell is an American designer and branding executive, author, photographer, and founder of Arnell Group. He is known for creating products, brands and campaigns for companies including Chrysler, PepsiCo., Reebok, Donna Karan and Unilever, and he has written extensively on architectural theory and art history.

References

  1. "Most Powerful Logo Survey" . Retrieved 24 July 2019.
  2. "Pepsi Revised Story" (PDF). pepsi.com. Archived from the original (PDF) on 15 April 2012. Retrieved 26 March 2011.
  3. Archives, L. A. Times (18 December 1997). "Pepsi Wrapping Up Year With Blue Packaging". Los Angeles Times. Retrieved 27 January 2023.
  4. "The Pepsi-Cola Story" (PDF). Archived from the original (PDF) on April 15, 2012. Retrieved March 26, 2011.
  5. BREATHTAKING Design Strategy. Arnell Group, August 4, 2008.
  6. Jamieson, Alastair. "Pepsi logo design document sparks internet 'hoax' debate". The Telegraph , February 11, 2009. Archived from the original.
  7. Parekh, Rupal. "'Breathtaking' is One Word for Purported Arnell Pepsi Doc." AdAge , February 11, 2009. Archived from the original.
  8. Edwards, Jim. "Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo". CBS News , October 27, 2008. Archived from the original.
  9. Snider, Mike (28 March 2023). "Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary". USA Today. Retrieved 28 March 2023.
  10. Wiener-Bronner, Danielle (28 March 2023). "Pepsi has a new logo". CNN. Retrieved 28 March 2023.
  11. Daniel Piper (28 March 2023). "Brilliant new Pepsi logo is more than just nostalgia". Creative Bloq. Retrieved 29 March 2023.