Fruju

Last updated

Fruju
Mango Fruju.jpg
Product typeIce block
Produced by Tip Top
Country New Zealand
Introduced1980s
Website Official website

Fruju is a New Zealand ice block brand manufactured by Tip Top. It stands for "fruit-juice". [1]

History

Fruju was started in the 1980s by Tip Top. The three following decades had television advertisements featuring the phrases "It's gonna hit ya" and "Ooh Aah". [2]

In 1978 Fruju was mainly consumed by teenagers and young adults. To make the brand appealing to adults, the brand encouraged its staff to dip Frujus in gin. [3]

The Pulp Fusion flavour was discontinued in the 2000s. [4] In the summer of 2017 Tip Top partnered with Coca-Cola to create a Lemon & Paeroa flavour. [5] In 2022 Fruju released the Mango Fruju. Due to limited freezer space, the Orange Rush flavour became unavailable on its own in shops except for supermarket multipacks. [6] [7] The discontinued flavour Tropical Snow has been brought back as a limited edition in 2014, 2017 and 2020. [8] [9] In late 2022 the Grapefruit & Lemon Fruju was discontinued. [4] It was brought back in 2024 for a limited time. [10]

References

  1. ↑ Wilcox, Sarah (11 March 2010). "Ice cream and ice blocks". Te Ara: The Encyclopedia of New Zealand . Retrieved 15 February 2024.
  2. ↑ Day, Simon (5 December 2020). "It's gonna hit ya! All the Frujus, reviewed and ranked". The Spinoff. Retrieved 14 February 2024.
  3. ↑ "Reporter's Diary". paperspast.natlib.govt.nz. 6 December 1978. Retrieved 14 February 2024.
  4. 1 2 Muru-Lanning, Charlotte (3 May 2023). "The bitter end of the grapefruit Fruju". The Spinoff. Retrieved 14 February 2024.
  5. ↑ Howie, Cherie (17 December 2017). "L&P Fruju the latest crazy Kiwi food combo". The New Zealand Herald . Retrieved 15 February 2024.
  6. ↑ "Reason single orange Frujus won't be sold in dairies over summer". 1News. Retrieved 14 February 2024.
  7. ↑ Brookes, Emily (21 December 2022). "Why you can't find orange Frujus in dairies this summer". Stuff . Retrieved 15 February 2024.
  8. ↑ "Iconic Kiwi icecream making a comeback for summer". Newshub . 9 November 2020. Archived from the original on 8 November 2020. Retrieved 14 February 2024.
  9. ↑ "Tip Top announces return of Fruju Tropical Snow for limited run". The New Zealand Herald . 9 November 2020. Retrieved 15 February 2024.
  10. ↑ Sowman-Lund, Stewart (14 February 2024). "Clear your freezers: The grapefruit and lemon Fruju is back*". The Spinoff. Retrieved 14 February 2024.
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