Cheezels

Last updated
Cheezels
Product type Cheese puffs
Owner Snack Brands Australia
Introduced1971;54 years ago (1971)
MarketsOceania
Previous ownersMalaysia:
Danone
Kraft Foods
Registered as a trademark in Snack Brands Australia (Australia)
Cheezels
Mondelēz International (Malaysia)
Cheezels
TaglineFinger-Licious Fun! (Australia)
Website www.snackbrands.com.au/Cheezels
Cheezels (Original Cheese flavour)
Nutritional value per 100 g (3.5 oz)
Energy 2,220 kJ (530 kcal)
56.4 g
Sugars 4.9 g
Dietary fibre 1 g
Fat
30.9 g
Saturated 14.9 g
Trans 0.4 g
Monounsaturated 11.6 g
Polyunsaturated 4.0 g
6.9 g
Vitamins and minerals
Minerals Quantity
%DV†
Potassium
4%
114 mg
Sodium
52%
1200 mg
†Percentages estimated using US recommendations for adults, [1] except for potassium, which is estimated based on expert recommendation from the National Academies. [2]

Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.

Contents

In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation, [3] and previously by The Real McCoy Snackfood Company [4] ). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company, which is a competitor to Snack Brands Australia, the manufacturer of Cheezels in Australia.

The New Zealand version of Cheezels are not as crisp in texture or as strong cheddar cheese flavour as their Australian counterpart.

History

According to any modern packet of Cheezels, the snack entered the market in 1971. [5] Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels".[ citation needed ]

As of 2017 Cheezels are gluten free. [6]

Flavours

Usually, Cheezels are made from corn and rice, [7] and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:

See also

References

  1. ↑ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ↑ "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124. doi:10.17226/25353. ISBN   978-0-309-48834-1. PMID   30844154. NCBI   NBK545428.
  3. ↑ Whalley, Jeff (17 August 2016). "Cheezels sail offshore as chip company sells to Universal Robina Corporation". Herald Sun. Retrieved 30 July 2017.
  4. ↑ The Real McCoy Snackfood Company (April 29, 2008). "THE REAL McCOY BUYS ARNOTT'S SALTY SNACK FOODS". The Real McCoy Snackfood Company. Archived from the original on May 6, 2008. Retrieved October 7, 2015.
  5. ↑ Every modern packet of Cheezels.
  6. ↑ "March Gluten Free Finds • The Aussie Coeliac". The Aussie Coeliac. 2017-03-26. Retrieved 2024-07-13.
  7. ↑ Snack Brands Cheezels web page
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