Cheezels

Last updated
Cheezels
Product type Cheese puffs
Owner Snack Brands Australia
Introduced1971;53 years ago (1971)
MarketsOceania
Previous ownersMalaysia:
Danone
Kraft Foods
Registered as a trademark in Snack Brands Australia (Australia)
Cheezels
Mondelēz International (Malaysia)
Cheezels
TaglineFinger-Licious Fun! (Australia)
Website www.snackbrands.com.au/Cheezels
Cheezels (Original Cheese flavour)
Nutritional value per 100 g (3.5 oz)
Energy 2,220 kJ (530 kcal)
56.4 g
Sugars 4.9 g
Dietary fibre 1 g
Fat
30.9 g
Saturated 14.9 g
Trans 0.4 g
Monounsaturated 11.6 g
Polyunsaturated 4.0 g
6.9 g
Minerals Quantity
%DV
Potassium
2%
114 mg
Sodium
80%
1200 mg
Percentages are roughly approximated using US recommendations for adults.
Source: USDA FoodData Central

Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.

Contents

In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation, [1] and previously by The Real McCoy Snackfood Company [2] ). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company.

History

According to any modern packet of Cheezels, the snack entered the market in 1971. [3] Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels".[ citation needed ]

As of 2017 Cheezels are gluten free. [4]

Flavours

Usually, Cheezels are made from corn and rice, [5] and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:

See also

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References

  1. Whalley, Jeff (17 August 2016). "Cheezels sail offshore as chip company sells to Universal Robina Corporation". Herald Sun. Retrieved 30 July 2017.
  2. The Real McCoy Snackfood Company (April 29, 2008). "THE REAL McCOY BUYS ARNOTT'S SALTY SNACK FOODS". The Real McCoy Snackfood Company. Archived from the original on May 6, 2008. Retrieved October 7, 2015.
  3. Every modern packet of Cheezels.
  4. Aussie Coeliac http://www.aussiecoeliac.com.au/march-gluten-free-finds/
  5. Snack Brands Cheezels web page