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Company type | Private |
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Industry | |
Founded | 1929Venezuela | as D. Cisneros & Cia. in
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Headquarters |
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Key people | Adriana Cisneros (CEO) |
Number of employees | 800 (2023) [1] |
Subsidiaries | |
Website | cisneros |
Grupo Cisneros is a privately held, family owned business headquartered in Coral Gables, Florida, historically based in Venezuela, with a focus on Latin American and Spanish-speaking people worldwide. It is a conglomerate of media entertainment, digital media, property investment, tourism development and consumer product companies which reaches 550 million Spanish and Portuguese-speaking consumers in the Americas and Europe. It also provides media content to more than 100 countries. Its current CEO is Adriana Cisneros. [2]
Grupo Cisneros was founded in 1929 in Venezuela by Diego Cisneros and his elder brother Antonio José Cisneros as a small material transport business called D. Cisneros & Cia. [3] [4] [5] The brothers then obtained a license to operate a bus route and transformed the dump truck business into a bus business. In time, the Cisneros brothers created a bus line made up of 400 buses, which they sold in 1939. [3]
In 1939, D. Cisneros & Cia. became an exclusive franchiser for Norge, Hamilton Watch Company, and REO Truck brands in Venezuela. In 1940, rapid growth led to the acquisition of the exclusive license manufacture and bottling concession of Pepsi-Cola products in Venezuela, which established the company's fortune. In 1944, the company founded Liquid Carbonic, which produced carbon dioxide as well as other beverage products.
In 1947, D. Cisneros & Cia. went on to represent the car maker, Studebaker, in Venezuela, and in 1952 founded Helados Club Ice Cream Company, which was later renamed Helados Tio Rico, S.A., and was known as Tio Rico ice cream, and became the country's largest ice cream maker.
In 1953, D. Cisneros & Cia. consolidated its commercial and industrial entities under one corporate structure, which was called the Cisneros Group of Companies.
In 1968, the company founded Gaveplast, a company that produced plastic crates and cases for retail businesses for the beer and carbonated soft drink industries in South America.
The 1958 fall of Venezuelan president Marcos Pérez Jiménez, created many economic setbacks. This included the sale of the then-only privately-owned channel in Venezuela, TeleVisa aka Televisión Venezolana Independiente SA, which went into bankruptcy. In 1960, the President of Venezuela, Rómulo Betancourt, proposed that Cisneros purchase TeleVisa. Cisneros purchased TeleVisa, and began airing channel 27 on February 27, 1961, resuming uninterrupted transmissions on March 1, 1961. Cisneros re-branded TeleVisa as Venevisión on February 27, 1961.
In 1970, when Diego Cisneros had a stroke, leadership of the company was transferred to two of his sons. In February 1970, Ricardo José Cisneros became Chief Operating Officer of Cisneros, and in March 1970, Gustavo Cisneros, only recently graduating from college, assumed the position of chairman and chief executive officer of Grupo Cisneros.
In 1992, as part of a consortium of American businessman Jerry Perenchio, Mexican entrepreneur Emilio Azcárraga Milmo, and Grupo Cisneros bought Univision for $500 million. Grupo Cisneros held a 25% stake in Univision and 12.5% stake in the Univision Communications (now TelevisaUnivision). The Grupo Cisneros' ownership of stake in Univision led to the broadcast of Venevision telenovelas from Venezuela, & eventually, to the co-production partnership of Venevision International and Univision Communications of telenovelas. The consortium ended up selling Univision for $13.7 billion in 2007. [6]
In 1995, Grupo Cisneros partnered with Hughes Electronics Corporation to provide all-digital direct-to-home satellite television service throughout Latin America.
In August 2013, Gustavo Cisneros appointed daughter Adriana Cisneros de Griffin as the new chief executive officer of Grupo Cisneros. [7] [8] Adriana had previously spent five years working as Vice President of Strategy. [9] [10] [11] [12]
The creation of Venevision International (currently Cisneros Media Distribution), which handles the distribution, marketing and production of entertainment content, significantly increased the international scope of the conglomerate's operations. Cisneros Media Distribution is currently one of the main programming suppliers for Univision, the leading Spanish-language television network in the United States. [13]
In 2011, Grupo Cisneros established joint ventures with Chinese partners. [14]
In November 2016, Adriana Cisneros Interactive started a partnership with Facebook Latin America to be its exclusive reseller in Latin American countries including Peru, Paraguay, Ecuador, Peru and Bolivia. [15]
As of 2019, Grupo Cisneros is the last independent media outlet in Venezuela. [11]
The companies belonging to Cisneros include majority and minority stock interests in several corporations that are managed both directly or indirectly through partnerships, risk-sharing companies or alliances. Cisneros' companies are grouped into the following corporate divisions:
Cisneros' business unit, which includes its television broadcasting, production, content distribution, music and beauty contest companies.
A corporate division of Cisneros develops digital businesses for Hispanic audiences in the United States and Latin America. Its business strategy is focused on two main areas: digital advertisement, both online and mobile, and e-commerce. Its main companies are:
Cisneros' real estate division is in charge of developing and positioning the company's real estate investments which include commercial, industrial and residential properties located in various countries.
Venevisión is a Venezuelan free-to-air television channel and one of Venezuela's largest television networks, owned by the Cisneros Media division of Grupo Cisneros.
UniMás is an American Spanish-language free-to-air television network owned by TelevisaUnivision. The network's programming, which is aimed at Hispanic Americans in the 18–34 age range, includes telenovelas and other serialized drama series, sports, sitcoms, reruns of imported series previously aired on parent network Univision, reality and variety series, and theatrically released feature films.
Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
Gustavo Alfredo Jiménez de Cisneros y Rendiles was a Venezuelan businessman and Chairman of Grupo Cisneros.
Alejandrina “Nina” Sicilia Hernández is a Venezuelan model and beauty queen who was crowned Miss International 1985 in Japan. she was the first Miss International from Venezuela.
VePlus is a subscription channel owned by Cisneros Media and serves as an updated version of their previous channel, Venevisión Continental. It was also known as Novelísima, Ve Plus TV and V Mas TV, a subsidiary of Grupo Cisneros. VePlus incorporates much of the programming from Venevisión Continental and Novelísima, while also producing its own content in Venezuela and Miami.
TelevisaUnivision is a Mexican-American media company headquartered in New York and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as Las Estrellas, Canal 5, Foro, and NU9VE alongside a collection of specialty television channels and production studios. 45% of the company is held by the Mexican telecommunications and broadcasting company Grupo Televisa, which was a major programming partner for Univision until the company sold their content assets to Univision in 2022.
TeleVisa, officially known as the Televisión Independiente, S.A. became the first privately owned television station to begin operations in Venezuela. It was the second television station to begin operations after the state-owned Televisora Nacional. In 1960, Televisa was purchased by Diego Cisneros and re-branded as Venevisión and became in business' Cisneros family.
Cisneros Media (CMD), also known as Venevision International, is an American-based entertainment company that broadcasts Spanish-language television worldwide.
Univision is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes telenovelas and other drama series, sports, sitcoms, reality and variety series, news programming, and imported Spanish-language feature films. Univision is headquartered in Midtown Manhattan, New York City, and has its major studios, production facilities, and business operations based in Doral, Florida.
Toonturama is an American children's programming block that airs on the Spanish-language television network UniMás which debuted on January 15, 2002 and January 19, 2002. The four-hour block—which airs Saturday and Sunday mornings from 7:00 a.m. to 11:00 a.m. Eastern Time and Pacific Time—features live action and animated series aimed at children between the ages of 2 and 14. It was the network's attempt to have a Saturday morning block.
Somos tú y yo, known as Somos tú y yo: Un nuevo día for its final season, is a Venezuelan telenovela filmed in Caracas, Venezuela and developed by Boomerang Latin America and Venezuela television channel Venevisión the series starred Sheryl Rubio together with Víctor Drija.
A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines tele and novela. Similar drama genres around the world include diziler (Turkey), serial (India), teleserye (Philippines), lakorn (Thailand), téléroman, K-drama, J-drama (Japan), C-drama (China) and sinetron (Indonesia).
Venevision Plus was a cable television channel within the Grupo Cisneros, controlled by tycoon Gustavo Cisneros, which holds 100% stake in the channel. Venevision Plus is based in Miami and from December 1, 2007, its signal is transmitted in Venezuela, while in 2008 it came to Chile, Mexico and Argentina. In August 2010 it launched Venevision Plus Dominicana, designed for the Dominican Republic audience.
ViendoMovies is an American Spanish-language pay television film channel, distributed in High Definition and available in cable television, Telcos and satellite television companies. The channel is owned by SomosTV, company headed by Luis Villanueva. ViendoMovies runs 24-hours a day featuring movies originally produced in Spanish in a commercial free format. ViendoMovies' programming reaches subscribers in the United States and Puerto Rico.
Adriana Cisneros Phelps de Griffin is a Venezuelan businesswoman and the CEO of Grupo Cisneros, a privately-owned media, entertainment, digital media, real estate, tourism resorts and consumer products company. She is also president of the Fundación Cisneros.
Ruta 35 or Ruta 35, la válvula de escape, is a Spanish-language television series produced by Venevisión International Productions and Univision Studios, and distributed by Cisneros Media Distribution. The series consists of a one season and 65 episodes.
Diego Jesús Jiménez de Cisneros Bermúdez was a Cuban–born Venezuelan businessman. He founded Grupo Cisneros.