Speed Energy

Last updated
Speed Energy
Type Private
Industry Drink industry
Founded2010
Founders Robby Gordon
Steven Nichols
Products Energy drink
Owners Robby Gordon
Website speedenergy.com

Speed Energy, officially branded as SPEED Energy, is an energy drink produced by American racing driver Robby Gordon. Created in 2010 to support his Robby Gordon Motorsports team in NASCAR, Speed sponsors Gordon's Stadium Super Trucks series and his off-road racing program.

Contents

The energy drink is part of a range of brands owned by Gordon under the Speed name.

History

Robby Gordon's Speed Energy-sponsored NASCAR car at Infineon Raceway in 2011 Robby Gordon Sonoma 2011.jpg
Robby Gordon's Speed Energy-sponsored NASCAR car at Infineon Raceway in 2011

During his NASCAR career, Gordon regularly raced with sponsorship from energy drinks like Red Bull and Monster Energy. In October 2010, he founded Speed Energy as a means to generate funding for his financially struggling Robby Gordon Motorsports team. The brand appeared on Gordon's No. 7 car at that month's NASCAR Sprint Cup Series race at Talladega Superspeedway. [1] During RGM's operation, other NASCAR drivers to raced with Speed colors include Scott Wimmer, P. J. Jones, and Reed Sorenson. [2] [3] In 2012, Eddie Sharp Racing driver Justin Lofton competed in the NASCAR Camping World Truck Series with Speed Energy sponsorship. [4] Speed has also sponsored Gordon's off-road racing efforts beginning with the Baja 1000 in November 2010; [5] later off-road races like the Dakar Rally saw Gordon compete under the Team SPEED banner. [6]

In November 2010, Gordon was sued by Specialized Bicycle Components on the claim that Speed Energy's S-shaped logo too closely resembled Specialized's; the lawsuit was dropped in December after Gordon assured he would modify his logo and recall any cans with the logo. [7] [8]

Gordon quietly retired from NASCAR competition after 2012 and formed the Stadium Super Trucks series. In 2014, Speed Energy shared series title sponsorship with Traxxas as SST became "Speed Energy Formula Off-Road presented by Traxxas". [9] When SST split into American and Australian championships in 2020, the former became the Speed Energy Stadium Super Trucks. [10]

In addition to Speed Energy, Gordon established various companies under the Speed banner like the utility vehicle manufacturer Speed UTV, remote-control off-road truck brand Speed RC Cars, and racing tool maker Speed Tools. [11] Speed UTV, whose vehicles feature inspiration from Gordon's racing career such as the Indy Racing League and SST, is led by Todd Romano and Gordon's former engine builder Tony Cola. [12] [13] [14] Speed RC Cars has also appeared as a sponsor in SST for drivers like Gordon's son Max. [15]

Flavors

Gordon's Speed Energy Stadium Super Truck at Road America in 2019 7RobbyGordonSST2019RoadAmericaRound15.jpg
Gordon's Speed Energy Stadium Super Truck at Road America in 2019

Promoted as a "vitamin energy drink", Speed Energy consists of five flavors: [16]

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Stadium Super Trucks Off-road racing series

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2013 Stadium Super Trucks Series

The 2013 Stadium Super Trucks Series was the inaugural season of Stadium Super Trucks competition. The series marked the revival of off-road racing in stadiums, originally created by Mickey Thompson, and reintroduced by former NASCAR driver Robby Gordon. The trucks were one of four classes available, along with Bigfoot Monster Trucks, Super Trophy Karts, and Super Buggys.

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2017 Stadium Super Trucks Series Sports season

The 2017 Speed Energy Stadium Super Trucks Series was the fifth season of the Stadium Super Trucks series. Paul Morris won his first series championship with a one-point advantage over Matthew Brabham.

2016 Stadium Super Trucks Series

The 2016 Stadium Super Trucks Series was the fourth season of the Stadium Super Trucks series. After two seasons as Speed Energy Formula Off-Road, the name was quietly phased out in series branding by 2016 as it became the Speed Energy Stadium Super Trucks presented by Traxxas.

2018 Stadium Super Trucks Series

The 2018 Speed Energy Stadium Super Trucks Series was the sixth season of the Stadium Super Trucks series. The season consisted of 20 races; it began on January 27, 2018 at Lake Elsinore Diamond and concluded on January 20, 2019 at Foro Sol in conjunction with the 2019 Race of Champions.

2019 Stadium Super Trucks Series

The 2019 Speed Energy Stadium Super Trucks Series was the seventh season of the Stadium Super Trucks series. Defending champion Matthew Brabham retained his title with a five-win season and a 54-point advantage over runner-up Robby Gordon.

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References

  1. ↑ "Robby Gordon creates energy drink". ESPN.com. AP. October 29, 2010. Retrieved February 21, 2020.
  2. ↑ Beard, Brock (June 27, 2011). "CUP: P.J. Jones Gets Dodge Its First Cup Last-Place Finish of 2011 at Infineon". LASTCAR. Retrieved February 21, 2020.
  3. ↑ Beard, Brock (October 9, 2011). "CUP: Yeley First Driver To Sweep Weekend's Last-Place Finishes Since Blaney in 2009". LASTCAR. Retrieved February 21, 2020.
  4. ↑ "Lofton picks up new partners". Jayski's Silly Season Site . May 16, 2012. Retrieved February 21, 2020.
  5. ↑ "Robby Gordon to be fueled by Speed Energy at the Baja 1000". Robby Gordon . November 11, 2010. Retrieved February 21, 2020.
  6. ↑ Bonkowski, Jerry (December 13, 2018). "He's back: Robby Gordon to return to Dakar Rally next month after two-year hiatus". NBC Sports . Retrieved February 21, 2020.
  7. ↑ "Judge Forces Robby Gordon To Remove Logos From Energy Drink". Sports Business Daily. Advance Publications. November 19, 2010. Retrieved February 21, 2020.
  8. ↑ "Robby Gordon Settles His Dispute With Specialized, Alters Logo". Sports Business Daily. Advance Publications. December 23, 2010. Retrieved February 21, 2020.
  9. ↑ "SST Trucks To Race In Rebranded SPEED Energy Formula Off-Road Presented By Traxxas". Stadium Super Trucks . March 4, 2014. Retrieved March 4, 2014.
  10. ↑ Nguyen, Justin (November 21, 2019). "2020 Stadium Super Trucks schedule revealed". The Checkered Flag. Retrieved November 23, 2019.
  11. ↑ Gordon, Robby (July 27, 2020). "308 - Robby Gordon: Don't Get Even, Get Ahead!". Dirty Mo Media (Interview). Interviewed by The Dale Jr. Download . Retrieved December 29, 2020.
  12. ↑ Krywult, Sebastian (July 22, 2020). "Speed UTV Warranty Options and Presentation 18 Recap". UTV Underground. Retrieved December 29, 2020.
  13. ↑ Krywult, Sebastian (May 27, 2020). "Speed UTV Turbo Design & Latest Updates". UTV Underground. Retrieved December 29, 2020.
  14. ↑ "Design Presentation: 40" (PDF). Speed UTV. December 23, 2020. Retrieved December 29, 2020.
  15. ↑ Nguyen, Justin (August 5, 2020). "Max Gordon making SST debut at Road America". The Checkered Flag. Retrieved December 29, 2020.
  16. ↑ "SPEED Energy Drink® Vitamin Energy Drink Products". Speed Energy. Retrieved February 21, 2020.
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