 | |
| Company type | Private |
|---|---|
| Industry | Wireless telecommunications |
| Founded | 1 August 2000 |
| Founder | Peter Adderton |
| Headquarters | , Australia |
Area served | Australia |
| Website | www |
Boost Tel Pty Ltd, trading as Boost Mobile, is an Australian mobile virtual network operator (MVNO) which offers wireless services on the Telstra network. Founded in 2000, Telstra entered an agreement to acquire the company in December 2024.
Boost Mobile was founded by Peter Adderton in Sydney, Australia in 2000. [1] Optus began licensing the Boost Mobile brand that same year. [2] Paul Keating, former Prime Minister of Australia invested $500,000 for a 29% shareholding. [3] [4]
In 2001, a joint venture between Adderton, Craig Cooper, Kirt McMaster and Nextel brought the Boost Mobile brand to the United States. [5] In 2003, Nextel acquired full ownership of Boost Mobile in the United States, becoming the sole owner of its operations and separating the brand from Boost Mobile Australia. [6]
In 2012, Optus ended its business relationship with Boost; [2] [7] they subsequently switched resell access to the Telstra network, [7] with Telstra reportedly "looking to chase the youth market". [8]
In January 2013, all existing Boost customers were converted to Optus customers and continued to receive services on the Optus network. [9] In March 2013, Boost began to offer products and services under the Boost Pre-paid Mobile brand as an MVNO hosted on the Telstra Next G network. [10] It is the only Telstra MVNO with access to the full Telstra mobile network across regional/rural Australia. [11]
In May 2022, Boost began rolling out 5G service access to all customers with a compatible service and device. [12]
In February 2024, Boost began provisioning eSIMs through their mobile applications. [13] eSIMs were made available for both existing and new Boost Mobile services on iOS and Android smartphones that support eSIM functionality.
In December 2024, Telstra announced it had agreed to terms to acquire Boost Mobile. [14]
Boost has consistently marketed itself through sponsorship and promotion of sporting events, and lifestyle-oriented marketing primarily through social media. The company has continued to target its brand and products at younger demographics; "Since Boost Mobile began in August 2000, we’ve been focused on keeping Aussie youth connected." [15]
In 2018, Boost Mobile formed a partnership with the American-based Stadium Super Trucks to grow the series' presence in Australia. [16] The following year, after the series and the Confederation of Australian Motor Sport reached a three-year commercial rights agreement, the series was branded the Boost Mobile Super Trucks for Australian races. [17] [18]
In 2019, Boost Mobile was the naming rights sponsor of Garry Rogers Motorsport in the Australian Supercars Championship. [19] In 2020 and 2021, Boost Mobile sponsored James Courtney in a Tickford Racing Ford Mustang. In 2021 it also sponsored Brodie Kostecki in an Erebus Motorsport Holden Commodore ZB. [20]
In 2022, Boost Mobile became the naming rights sponsor of both Erebus Motorsport Commodores. [21] That sponsorship lasted only one season.
In June 2010, Boost Mobile launched a viral marketing campaign that purported to identify text messaging disorders in order to bring attention to Boost Mobile's offer of 100 texts for one dollar. Australian television programme Media Watch criticized both the campaign itself and certain Australian media outlets that had failed to uncover the underlying marketing campaign, reporting the disorders as straight news. [22] The Age was one of the few publications to recognise that the campaign was a "ruse ... to get the company's name mentioned in the media." [23] As part of the campaign Boost Mobile cited an academic paper co-authored by Dr. Shari Walsh of the Queensland University of Technology. However, Dr. Walsh stated that her paper did not identify any texting disorders and that Boost Mobile was not accurately representing her research. [24]
Paul "The Dude" Morris is an Australian motor racing driver and team owner. The owner of Paul Morris Motorsport, he competes in Queensland sprint car racing and the Stadium Super Trucks, the latter of which includes the series' Australian Boost Mobile Super Trucks championship. He won the SST championship in 2017 and the Boost Mobile Super Trucks title in 2021.
Motorsport is a popular spectator sport in Australia, although there are relatively few competitors compared to other sports due to the high costs of competing. The oldest motorsport competition in Australia is the Alpine Rally which was first staged in 1921 followed by the Australian Grand Prix, first staged in 1928. The most widely watched motorsport category is Supercars, especially at the Bathurst 1000. Other classes in Australia include Australian GT, Formula 3 and Formula Ford, Superbikes, as well as various forms of speedway racing.
Richard Stanaway is a racing car driver from New Zealand. He currently competes full-time in the Supercars Championship, driving the No. 62 Chevrolet Camaro ZL1 for PremiAir Racing.
Erebus Motorsport is an Australian motor racing team. The team competes in the Supercars Championship with two Chevrolet Camaro ZL1s. The team's current drivers are Jack Le Brocq and Cooper Murray.
Team 18 is an Australian motor racing team currently competing in the Supercars Championship, running two Chevrolet Camaro ZL1s. The team's current drivers are Anton De Pasquale and David Reynolds.
The Stadium Super Trucks (SST), formerly known as Speed Energy Formula Off-Road, also known as the Boost Mobile Super Trucks in Australia, is an American short course off-road racing series created by off-road racer and former IndyCar and NASCAR driver Robby Gordon in 2013. Sanctioned by the United States Auto Club (USAC) in America with title sponsorship from Gordon's Speed Energy brand, the series utilizes identical off-road trucks that originally competed primarily in American football stadiums, but in 2014 began racing mostly on street circuits and road courses, often in conjunction with the IndyCar Series race schedules.
Matt Stone Racing is an Australian racing team competing in the Supercars Championship with two Chevrolet Camaro ZL1s. Cameron Hill drives the No. 4 car, while Nick Percat drives the No. 10 car. They are also competing in the second-tier Dunlop Super2 Series with Aaron Seton and Ryal Harris.
The 2016 International V8 Supercars Championship was an FIA-sanctioned international motor racing series for Supercars. It was the eighteenth running of the Supercars Championship and the twentieth series in which Supercars have contested the premier Australian touring car title.
Shae William James Davies is an Australian professional racing driver. A Super2 Series veteran, Davies briefly drove for Erebus Motorsport during the 2016 V8 Supercars season. He currently competes in the S5000 Australian Drivers' Championship and Tasman Series.
The 2018 Supercars Championship was an FIA-sanctioned international motor racing series for Supercars. It was the twentieth running of the Supercars Championship and the twenty-second series in which Supercars have contested the premier Australian touring car title. Teams and drivers competed in thirty-one races at sixteen venues across Australia and New Zealand for the championship titles. Scott McLaughlin won his maiden title at the final race in Newcastle, while Red Bull Holden Racing Team won the Teams Championship at Pukekohe.
Brodie Paul Kostecki is an Australian professional racing driver. He has been competing in the Repco Supercars Championship, and when driving a Chevrolet Camaro ZL1 for Erebus Motorsport, Kostecki won the 2023 Supercars Championship. He also previously competed in the NASCAR Cup Series and what is now the ARCA Menards Series East.
The 2019 Super2 Series was an Australian motor racing competition for Supercars, a support series to the 2019 Supercars Championship. It was the twentieth running of the Supercars Development Series, the second tier of competition in Supercars racing. The series was promoted as the 2019 Dunlop Super2 Series.
The 2018 Super2 Series was an Australian motor racing competition for Supercars, staged as a support series to the 2018 Supercars Championship. It was the nineteenth running of the Supercars Development Series, the second tier of competition in Supercars racing.
The 2020 Supercars Championship was a motor racing series for Supercars. It was the twenty-second running of the Supercars Championship and the twenty-fourth series in which Supercars have contested the Australian Touring Car Championship, the premier title in Australian motorsport. Due to disruption caused by the COVID-19 pandemic, a number of rounds were rescheduled or cancelled.
The 2020 Super2 Series was an Australian motor racing competition for Supercars, which was staged as a support series to the 2020 Supercars Championship. It was the twenty-first running of the Supercars Development Series, the second tier of competition in Supercars racing.
The 2020 Boost Mobile Super Trucks Series was the first season for the Boost Mobile Super Trucks, an Australian off-road racing series spawned as an offshoot of the American Stadium Super Trucks.
The 2021 Supercars Championship was a motor racing series for Supercars. It was the twenty-third running of the Supercars Championship and the twenty-fifth series in which Supercars have contested the Australian Touring Car Championship, the premier title in Australian motorsport. Atlanta-based international auto parts conglomerate Genuine Parts Company, through the consumer auto parts brand Repco, replaced Virgin Australia as naming rights sponsor under a five-year partnership, which was later expanded to eight years at the end of the 2022 prizegiving banquet.
The 2022 Supercars Championship was a motor racing series for Supercars. It was the twenty-fourth running of the Supercars Championship and the twenty-sixth series in which Supercars have contested the Australian Touring Car Championship, the premier title in Australian motorsport.
The 2023 Supercars Championship was a motor racing series for Supercars.
The 2024 Supercars Championship was a motor racing series for Supercars.
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