See Tickets

Last updated
See Group Ltd
See Tickets
FormerlyWay Ahead Records
Way Ahead Group
Type Private
IndustryLive Entertainment
Ticketing systems
Ticket retail and distribution
FoundedWay Ahead Records, Nottingham
Area served
Key people
Rob Wilmshurst (CEO)
ProductsLive event tickets, ticket technology
Parent Vivendi Village
(Vivendi SA)
Subsidiaries See Tickets USA

See Tickets is the trading name of an international ticketing services company owned by Vivendi SA. See Tickets' head office is on Upper Parliament Street in Nottingham, and operates throughout Europe and North America under the See Tickets brand, with over 15 offices in cities including; London, Los Angeles, New York, Nashville, Paris, Marseille, Madrid, Berlin, Amsterdam, Groningen, Antwerp, Lisbon and Zurich. See Tickets operates independently and is not owned by any single venue group or promoter.



The business started as Way Ahead Records in the 1980s, a Nottingham-based record shop which began selling concert tickets in the 1990s. It began trading as See Tickets in 2004 following an acquisition by The Really Useful Group and Bridgepoint Capital.

Since 2011, See has been a wholly owned subsidiary of Vivendi SA, a Paris-based international integrated media and content group, employing more than 50,000 staff globally with revenues in excess of €29 billion in 2010. (2)

In December 2014, See opened its first US office in Los Angeles, California. See expanded its US presence in June 2016, after its parent company Vivendi acquired ticket agency Flavorus from SFX Entertainment for $4 million, now rebranded as See Tickets.(3) In November 2019 a second office opened in the US in Nashville, Tennessee. [1]

In April 2018, See again expanded by acquiring LiveStyle's Netherlands-based online ticketing service, Paylogic. As part of the deal, See Tickets US tickets LiveStyle's US-based events such as; Electric Zoo, Life in Color, Sunset Music Festival, and Spring Awakening. [2]

In 2019, Vivendi-owned French ticket agent Digitick moved to fully integrate with See Tickets and re-branded as Digitick by See Tickets. [3] Later in 2019, Paylogic also rebranded as See Tickets. [1]

In January 2020, See Tickets further expanded their European presence by acquiring Swiss-based Starticket from the TX Group, which currently sells over 5 million tickets annually. [4]


Today, See Tickets retails and distributes tickets for music, festival, theatre, sport, comedy, exhibition and lifestyle events working with more than 5,000 clients globally. Notably, the business sold all 150,000 tickets for the 2015 Glastonbury Festival in 29 minutes.[1]

See Tickets is a full service ticket agency and services to clients include custom UX and UI development, marketing, customer care, access control and all aspects of ticketing and account management.

See Tickets' global client list includes well known event promoters, festivals and venues such as: Universal Music Group, Glastonbury Festival, S.J.M. Concerts, Houses of Parliament, BBC, Alexandra Palace, Kew Gardens, Rock in Rio Lisboa, Raymond Gubbay, Professional Darts Corporation, The Queen Mary, English Heritage, Society of London Theatre, Louis Vuitton, Tomorrowland, Electric Zoo, and Boardmasters Festival.

In 2017, See Tickets launched "Fan to Fan", an ethical secondary ticket re-sale platform that allowed customers to only sell their tickets online via see at face value or less. [5] See Tickets was the first ticket agency to launch its own ethical ticketing platform. In 2019, See Tickets reported that ethical ticket sales through Fan to Fan were up 50% vs the same time in 2018. [6]

Again in 2017, See also launched "Fan Share" a peer to peer marketing system to allow customers to earn rewards from event organisers for assisting with the sale of tickets on-line. [7]

2019 saw See Tickets launch their new digital ticket service to combat the resale of tickets at an inflated price on the secondary market, which was used for new tours from Declan McKenna and Bombay Bicycle Club. The digital ticket features a dynamically refreshing barcode which is uniquely tied to a customer's user account, mobile device and See Tickets app. [8]

In 2020, See Tickets launched a contactless access control system as a way to provide clients with a safe way to manage event entry using a standalone scanning point. [9]

See also

Related Research Articles is a web site operated by CNET Networks publishing tabloid-style news items about digital music and artists, songs, services, and technologies. It is better known for its original incarnation as a legal, free music-sharing service, named after the popular music file format MP3, popular with independent musicians for promoting their work. That service was shut down on December 2, 2003 by CNET, which, after purchasing the domain name, established the current site.

Ticketmaster Entertainment, Inc. is an American ticket sales and distribution company based in Beverly Hills, California with operations in many countries around the world. In 2010 it merged with Live Nation under the name Live Nation Entertainment. The company's ticket sales are fulfilled digitally or at its two main fulfillment centers located in Charleston, West Virginia, and Pharr, Texas for both primary and secondary markets. Ticketmaster's clients include venues, artists and promoters. Clients control their events and set ticket prices, and Ticketmaster sells tickets that the clients make available to them.

Vivendi French media company

Vivendi SE is a French media conglomerate headquartered in Paris. Widely known as the owner of Universal Music Group, Groupe Canal+, Havas, Editis, Vivendi Village and Dailymotion, the company has activities in music, television, film, book publishing, communication, tickets and video hosting services.

Ticket resale Act of reselling tickets for admission to events

Ticket resale is the act of reselling tickets for admission to events. Tickets are bought from licensed sellers and are then sold for a price determined by the individual or company in possession of the tickets. Tickets sold through secondary sources may be sold for less or more than their face value depending on demand, which tends to vary as the event date approaches. When the supply of tickets for a given event available through authorized ticket sellers is depleted, the event is considered "sold out", generally increasing the market value for any tickets on offer through secondary sellers. Ticket resale is common in both sporting and musical events.

Live Nation is an American events promoter and venue operator based in Beverly Hills, California. Formed in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters into a national company. In 2000, the company was sold to Clear Channel Communications for $4.4 billion, and operated as Clear Channel Entertainment until 2005, when it was spun off as Live Nation.

Viagogo is a London-based ticket exchange and resale company. It was founded in 2006 by Eric Baker, who was the co-founder of the similar U.S.-based service StubHub.

Contactless payment

Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near field communication for making secure payments. The embedded integrated circuit chip and antenna enable consumers to wave their card, fob, or handheld device over a reader at the point of sale terminal. Contactless payments are made in close physical proximity, unlike other types of mobile payments which use broad-area cellular or WiFi networks and do not involve close physical proximity.

Focus Sat

Focus Sat is a direct broadcast satellite television platform owned by M7 Group, a subsidiary of Canal+ Group, in Romania.


yoonew, Inc. was a start-up based in New York City, USA, that ran an online exchange specializing in championship sports tickets and ticket derivatives. Since being founded in 2004, Yoonew provided tickets and ticket derivatives for large sporting events such as the Super Bowl, the World Series, the Stanley Cup, the UEFA European Football Championship, the Final Four and the US Open.

ComcastTIX is a regional consumer ticketing company powered by New Era Tickets. Comcast Spectacor, the Philadelphia-based sports and entertainment firm, in a partnership with Comcast Cable, launched ComcastTIX on September 12, 2006. ComcastTIX is a provider of customized ticketing and fan marketing to sports and entertainment organizations.

Live Nation Entertainment is an American global entertainment company, founded in 2010, following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainment in the United States and internationally. It also owns and operates entertainment venues, and manages the careers of music artists.

A ticket exchange is a market where tickets are bought and sold.

SeatGeek is a mobile-focused ticket platform that enables users to buy and sell tickets for live sports, concerts and theater events. SeatGeek allows both mobile app and desktop users to browse events, view interactive color-coded seatmaps, complete purchases, and receive electronic or print tickets. Originally launched as an aggregator of listings on the secondary ticketing market, the company now operates as both a secondary marketplace and direct box office ticket seller for sports teams and live event venues. The company's box office clients include the Dallas Cowboys, Arizona Cardinals, New Orleans Saints & Pelicans, Cleveland Cavaliers, Major League Soccer and the majority of clubs across the English Premier League, including Liverpool F.C. and Manchester City F.C.

AXS (company)

AXS is a digital marketing platform for purchasing tickets for sports and entertainment events in the United States, and internationally. It was developed and is operated by Anschutz Entertainment Group (AEG) in partnership with Outbox Technology. In September 2019, AEG bought out Outbox's partnership and AXS is now a wholly owned subsidiary of AEG.

Eventim UK British events and ticket agent

Eventim UK is an events and ticket agent, based in London, England. The company is a wholly owned subsidiary of Europe's largest ticket retailer, CTS Eventim AG & Co. KGaA.

Music Glue

Music Glue is a specialist e-commerce platform for the music business which allows artists to sell physical and digital music, merchandise, and event tickets in multiple currencies and languages direct to fan. The company is headquartered in London, with offices in New York and Sydney.

Google Pay Mobile payments platform developed by Google

Google Pay is a digital wallet platform and online payment system developed by Google to power in-app, online, and in-person contactless purchases on mobile devices, enabling users to make payments with Android phones, tablets, or watches. Users in the United States and India can also use an iOS device, albeit with limited functionality. In addition to this, the service also supports passes such as coupons, boarding passes, campus ID cards, car keys, event tickets, movie tickets, public transportation tickets, store cards, and loyalty cards.

Gametime is a mobile ticket marketplace app developed by San Francisco-based Gametime United Inc., which was founded by Brad Griffith in late 2012. The app was released for iOS in May 2013, with an Android version released in March 2014. In multiple funding rounds following the app's initial release, Gametime has raised a total of US$41.5 million from various investors. The app received an award from each SportsBusiness Daily and the Appy Awards in 2017, and Gametime United was named among the fastest-growing companies in the U.S. in various categories by Deloitte, Inc. and Accel Partners.

Twickets is a ticket resale company based in the United Kingdom.


  1. 1 2 "Paylogic".
  2. "Vivendi's See Tickets Acquires Paylogic and Enters Into Deal With LiveStyle". Billboard.
  3. "Place de concert, festivals, spectacles, sport... | Achetez vos billets sur Digitick". Digitick.
  4. [ bare URL ]
  5. "See Tickets launches Fan2Fan resale platform".
  6. "Ethical ticket resales up 50% at See Tickets". IQ Magazine. 2019-12-17. Retrieved 2020-07-03.
  7. "Fan-Share by See Tickets - Use See to Support Peer to Peer Selling".
  8. "See Tickets News". See Tickets.
  9. "See Tickets unveils contactless access control technology". Retrieved 2020-07-03.