 | |
 | |
| Type | Lager |
|---|---|
| Manufacturer | The Brewers Project |
| Distributor | Diageo |
| Country of origin | Ireland |
| Introduced | 2015 |
| Alcohol by volume | 4.6% |
| Proof (US) | 10 |
| Colour | Golden amber |
| Flavour | Apricot and peach |
Hop House 13 is an Irish lager produced by the Guinness Brewery, an Irish brewing company owned by Diageo. [1]
Hop House 13 is brewed by the Guinness Brewers Project, which also manufactures Guinness Dublin Porter, Guinness West Indies Porter and Guinness Golden Ale. [2] The beer is named after a hop store building at St James Gate that existed in the early 20th century. [3] It was influenced by the craft beer industry which had become successful. [2]
Hop House 13 is a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops. [1] [4]
It is described as having a fruity aroma including tastes of apricot and peach, having a full-flavoured taste that is crisp and hoppy without being bitter. It has a golden amber colour with an ivory white head. Hop House 13 is 4.1% alcohol by volume, though it can be 5% in certain markets. In the United Kingdom, it has just been downgraded to 4.6% ABV from 5% ABV. [5] [1]
Hop House 13 was first produced in Ireland in 2015. [1] It was launched with an interactive experience show which included a tour of the brewery and tasting workshops. It was a success, and the beer was ordered by numerous publicans immediately after launch. [6] Hop House 13 was subsequently exported to the UK, [1] and then worldwide. [7] [8] A year after being announced, it was available in 1,000 pubs and other licensed premises in the UK, as well as off-trade bottles being shipped in supermarkets. [9] The beer was heavily promoted with a multi-million pound advertising campaign in 2016, including adverts on YouTube and other social media websites. [2] [10]
Partly as a result of strong sales of Hop House 13, sales of Guinness products in Europe increased by 2%. [11] [12] In 2019, Diageo announced the beer would be sold in South Korea. [4] Diageo discontinued Hop House 13 in Great Britain in 2021 following falling sales in comparison to Guinness. [13] [14]
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