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Company type | Private |
---|---|
Industry | Brewing |
Founded | 1960 |
Founder | Cliff Fleming |
Headquarters | , Australia |
Key people | John McLean (Managing Director) |
Products | Beverages |
Owner | Fleming Family |
Website | bundaberg |
Bundaberg Brewed Drinks Pty Ltd is an Australian family-owned business that brews non-alcoholic beverages. Based in Bundaberg, Queensland, the company exports to over 61 countries across the globe and is most known for ginger beer and other carbonated beverages. [1] [2]
The company was established in Bundaberg in 1960 as a bottling and fermenting business. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, then known as Electra Breweries. From then on, it was run by mother, father, son and daughter. Over the years, the company has seen growth in sales and brand recognition, both domestically and internationally. [1] [2] [3]
Circa 2011 the company established its own ginger farm to ensure an adequate supply of ginger. [4]
In March 2018, the company entered into a partnership with PepsiCo to distribute their beverages across the United States, although the two remain separate companies. [5] [6] [ better source needed ]
There are 13 full sugar flavours in their drinks range as well as 3 diet varieties.[ citation needed ] The flavours include:
The Diet range includes:
Bundaberg also manufactured a limited release drink, Spiced Ginger Beer, that is only available at key times of the year.[ citation needed ]
To celebrate the 50th Anniversary of the founding of Bundaberg Brewed Drinks, a limited edition drink, Ginger Beer & Lemon Myrtle, crafted by company founder Cliff Fleming, was released.[ citation needed ]
Royal Crown Draft Premium Cola is produced under licence and is not available for purchase within Australia, except at the company’s tourist facility in Bundaberg, known as "The Barrel".[ citation needed ]
In 2005, Bundaberg Brewed Drinks opened their tourist facility, the Bundaberg Barrel, one of Australia's Big Things in Bundaberg East. The Barrel has a 3D hologram video, interactive displays on the brewing process and taste testing. [7]
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