Casamigos

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Casamigos
Company typePrivately held company
Founded2013, United States
Founders George Clooney, Rande Gerber, Mike Meldman
Products Tequila
RevenueIncrease2.svg US$6 million [1]
Number of employees
74 [1]
Parent Diageo
Website casamigostequila.com

Casamigos, often Casamigos Tequila, is an American tequila company founded by George Clooney, Rande Gerber and Mike Meldman. It has been owned by Diageo since 2017. [2]

Contents

Casamigos went on to become the fastest-growing spirits brand of 2022. [3] [4] [5] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public. [6] The name Casamigos is a portmanteau of the Spanish casa (house) and amigos (friends), thus "house of friends." [7]

It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance. [8] The purchase equated to Diageo paying almost $500 a bottle. [9]

See also

References

  1. 1 2 "Working At Casamigos: Employee Reviews and Culture". zippia.com. May 18, 2020.
  2. ↑ Solo-Lyons, Natasha (September 2021). "Rande Gerber told us how he made Casamigos a billion-dollar tequila brand with hands-on leadership and no yes-men". Business Insider . Archived from the original on October 8, 2021.
  3. ↑ Smith, Christian (August 1, 2022). "George Clooney's Casamigos Tequila named fastest-growing spirits brand in 2022". The Drinks Business.
  4. ↑ Julia Kollewe (June 22, 2017). "George Clooney sells his tequila company for up to $1bn | Business". The Guardian . Retrieved March 20, 2021.
  5. ↑ Natalie Robehmed (June 21, 2017). "George Clooney Could Get Up To $233 Million From Casamigos Tequila Sale". Forbes . Retrieved March 20, 2021.
  6. ↑ Elkins, Kathleen (July 24, 2017). "How George Clooney accidentally started a billion-dollar tequila company". CNBC . Retrieved July 30, 2017.
  7. ↑ "George Clooney's tequila firm Casamigos sells for $1bn". BBC News. June 21, 2017. Retrieved March 20, 2021.
  8. ↑ Fontanella-Khan, James; Massoudi, Arash; Vandevelde, Mark (June 21, 2017). "Diageo pays up to $1bn for George Clooney tequila brand". Financial Times . Retrieved June 23, 2017.
  9. ↑ Wilmot, Stephen (June 22, 2017). "Why Diageo Is Paying $500 a Bottle for George Clooney's Tequila". The Wall Street Journal . United States. Retrieved July 1, 2017.
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