Baileys Irish Cream

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Baileys Irish Cream
Glass of Baileys.jpg
Baileys Irish Cream
Type Liqueur
Manufacturer Diageo; previously Gilbeys of Ireland
Distributor Diageo
Country of origin Ireland
Introduced1974
Alcohol by volume 17.0%
Website Official website

Baileys Irish Cream is an Irish cream liqueur, an alcoholic drink flavoured with cream, cocoa and Irish whiskey. It is made by Diageo at Nangor Road, in Dublin, Ireland and in Mallusk, Northern Ireland. It is the original Irish cream, invented by a team headed by Tom Jago in 1971 for Gilbeys of Ireland; the trademark is currently owned by Diageo. It has a declared alcohol content of 17% by volume. [1]

Contents

History and origin

Baileys Irish Cream was created by Tom Jago of Gilbeys of Ireland, a division of International Distillers & Vintners, as Gilbeys searched for something to introduce to the international market. The process of finding a product began in 1971, and production research began in earnest after consultants David Gluckman, Hugh Seymour-Davies and Mac Macpherson [2] came up with an alcoholic drink made of Irish whiskey and cream that, they remarked, "didn't taste punishing". [3] [4]

The formulation of Baileys was motivated partly by the availability of alcohol from a money-losing distillery (part of International Distillers & Vintners, and probably W&A Gilbey) [5] and a desire to use surplus cream from another business, Express Dairies, owned by Grand Metropolitan, resulting from the increased popularity of semi-skimmed milk. [6] It included alcohol, cream and the chocolate milk-based drink powder Nesquik produced by Nestle; [6] the initial formulation process took approximately 45 minutes. [3]

Baileys was introduced in 1974 as the first Irish cream on the market. The name is that of a restaurant owned by John Chesterman, who granted W&A Gilbey permission to use it. The fictional R.A. Bailey signature was inspired by The Bailey's Hotel in London, [7] [8] though the registered trademark omits the apostrophe.

Manufacture

Cream and Irish whiskey from various distilleries [9] are homogenised to form an emulsion with the aid of an emulsifier containing refined vegetable oil. The process prevents the separation of alcohol and cream during storage. Baileys contains a proprietary cocoa extract recipe giving Baileys its chocolate character and essence. [10] The quantity of other ingredients is not known but they include herbs and sugar. [11]

According to the manufacturer, no preservatives are required as the alcohol content preserves the cream. The cream used in the drink comes from Glanbia, an Irish dairy company. Glanbia's Virginia facility in County Cavan produces a range of fat-filled milk powders and fresh cream. It has been the principal cream supplier to Baileys Irish Cream Liqueurs for more than 30 years. At busier times of the year, Glanbia also supplies cream from its Ballyragget facility in Kilkenny.[ citation needed ] Baileys bottles are manufactured solely at Encirc Glass Plant in Derrylin, Co. Fermanagh.

Shelf life

The manufacturer claims Baileys Irish Cream has a shelf life of 24 months and guarantees its taste for two years from the day it was made—opened or unopened, refrigerated or not—when stored away from direct sunlight at temperatures between 0 and 25 °C (32 and 77 °F). [12]

Nutritional values

Baileys and coffee Baileys and coffee.jpg
Baileys and coffee
Chocolate Ice Pralines infused with Baileys Irish Cream Baileys ice pralines by LIQ.jpg
Chocolate Ice Pralines infused with Baileys Irish Cream
Baileys cheesecake served with a Baileys-and-chocolate sauce on the side 2019 01 Baileys cheesecake.jpg
Baileys cheesecake served with a Baileys-and-chocolate sauce on the side
Chocolate pralines infused with Baileys Irish Cream Baileys chocolates.jpg
Chocolate pralines infused with Baileys Irish Cream
Nutritional information for Baileys, values per 100 ml: [9]
Fat14 g
Carbohydrate24 g
Protein3 g
Energy1,345 kJ (327 kcal)

Drinking

As is the case with milk, cream will curdle whenever it comes into contact with a weak acid. Milk and cream contain casein, which coagulates when mixed with weak acids such as lemon, tonic water, or traces of wine. While this outcome is undesirable in most situations, some cocktails (such as the cement mixer, which consists of a shot of Baileys mixed with the squeezed juice from a slice of lime) specifically encourage coagulation.

Variant flavours

In 2003, Bailey & Co. launched Baileys Glide, aimed at the alcopop market. It was discontinued in 2006. [13]

In 2005, Baileys launched mint chocolate and crème caramel variants at 17% ABV. They were originally released in UK airports and were subsequently released in the mass markets of the UK, US, Australia and Canada in 2006.

In 2008, Baileys, after the success of previous flavour variants, released a coffee variant, followed by a hazelnut flavoured variant in 2010. [14] The company trialled a new premium variety, Baileys Gold, at several European airports in 2009. [15] The Gold version also was marketed towards the Japanese consumer. [16] 2011, Baileys launched a Biscotti flavour, and a sub-brand premium product Baileys Chocolat Luxe, which combined Belgian chocolate with Baileys, in 2013. The company released a Vanilla-Cinnamon variety in the US market in 2013 with further flavours, Pumpkin Spice, Espresso and Salted Caramel launching the following year. [17]

From 2016 to 2018, Baileys Coffee Mocha and Latte was available in cans across the UK and Europe. In 2017, Baileys launched their Pumpkin Spice flavoured liqueur, as well as their vegan-friendly Baileys Almande, described as a blend of "sweet almond oil, cane sugar and a touch of real vanilla". [18] In 2018, Baileys Strawberries & Cream was made available. Baileys launched a new flavour, Red Velvet Cupcake late 2019. In 2020, Baileys Apple Pie Flavour was launched for Christmas.

See also

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References

  1. "FTC Staff Comment Before the Department of the Treasury Alcohol and Tobacco Tax and Trade Bureau Concerning Alcohol Labeling - Federal Trade Commission" (PDF). September 2005.
  2. "Inventor of Baileys Irish Cream stumbled upon the formula in just 45 minutes". Ireland Calling. 2017-10-09. Retrieved 2019-09-25.
  3. 1 2 Gluckman, David (2017-10-02). "In 1973, I invented a "girly drink" called Baileys". The Irish Times.
  4. Hagerty, James R. (2018-10-26). "Tom Jago Helped Create Baileys Irish Cream, the World's Top-Selling Liqueur". The Wall Street Journal.
  5. "W&A Gilbey | Scotch Whisky". scotchwhisky.com. Retrieved 2019-09-25.
  6. 1 2 "Last Word - Lord Heywood, Pamela Lonsdale, Sangharakshita, Tom Jago, Francis Lai - BBC Sounds". BBC. Retrieved 2019-09-25.
  7. Clegg, Alicia (2005-08-12). "The Myth of Authenticity". Businessweek.com. Archived from the original on 2008-10-07. Retrieved 2009-04-15.
  8. "Irish Food History". Littleshamrocks.com. 1974-11-26. Retrieved 2009-04-15.
  9. 1 2 "Product & Company Information". Archived from the original on October 2, 2011.
  10. "Baileys Nutrition & Product Information | Baileys Irish Cream". www.baileys.com. Archived from the original on 2017-10-14. Retrieved 2017-12-17.
  11. "Official site: Our story".[ permanent dead link ]
  12. "Nutrition and allergies | Original Irish Cream | Baileys". www.baileys.com.
  13. "Baileys Glide bites the dust — Business support". Morning Advertiser. 2005-08-18. Archived from the original on 2009-01-10. Retrieved 2009-04-15.
  14. "Baileys With a Hint of Coffee". Thefoodielist.co.uk. 2008-12-23. Archived from the original on 15 October 2009. Retrieved 2009-10-14.
  15. "Diageo trials new Baileys in travel-retail". dfnionline.com. 23 June 2009. Archived from the original on 26 June 2009. Retrieved 2009-06-23.
  16. Thomas N Garavan, Barra O' Cinneide, Mary Garavan, Anna Cunningham, Ambrose Downey, Trevor O'Regan and Briga Hynes Cases in Irish Business Strategy and Policy , p. 56, at Google Books
  17. "Baileys Vanilla Cinnamon Irish Cream Launches Stylish Shots on the Go Pop-Up Photo Booths".
  18. "Baileys Irish Cream Witches Making Cocktail TV Advert". All TV Spots. 12 October 2021. Retrieved 29 October 2021.