 | |
| Type | Lager |
|---|---|
| Manufacturer | Diageo |
| Country of origin | Ireland |
| Introduced | 2010 |
| Alcohol by volume | 4.5% |
| Colour | Black |
| Related products | Guinness Foreign Extra Stout, Schwarzbier |
| Website | www |
Guinness Black Lager is a black lager beer produced by Guinness, an Irish brewing company owned by Diageo.
The beer was tried in Northern Ireland and the United States by Diageo, and in Malaysia by Guinness Anchor Berhad, under its Guinness brand name. [1] Test marketing began in March 2010.
The new product is aimed at young men who prefer chilled, bottled lagers to pints of beer. Guinness believes there are lager drinkers that may be interested in a dark beer but not their famous stout. It is being sold in 330 millilitre bottles for six to nine months in Northern Ireland, as a test market for Europe, and in Malaysia [1] to see whether there are opportunities for the product elsewhere. In Malaysia, the beer will be known as Guinness Premium Beer. It will be offered at a comparable price to other premium lagers. The move follows previous attempts by Diageo to boost sales by introducing variations of Guinness stout. In 2005, the company sold Brew 39 in bars in Dublin and before that it introduced Guinness XXX Extra Strong, Guinness Gold. If the beer sells well during its trial, it will be introduced to other markets in Ireland, Europe and the U.S. [2]
Guinness Black Lager is currently available in Australia and Canada.
In July 2012, Black Lager was launched into the Republic of Ireland market, available in packs of 4 X 330 ml bottles.
Diageo had initially decided not to launch the new beer in the Republic of Ireland because of the massive decrease in alcohol sales in that country. Alcohol consumption has dropped two per cent from its all-time peak in 2001. [3] The lager is being offered at selected bars and off-sales outlets in Northern Ireland. The launch will be accompanied by an advertising and marketing campaign with promotions in bars. [4] As of February 2013, the product is still being advertised in North America.
It is a 4.5% a.b.v. strength brew and gets its black colour from the roasted barley added into it. [5]
Guinness has made several attempts to vary its brand in the past, some of which were not successful. These include Guinness Breo and Guinness Light. [6]
Red Stripe is a 4.7% ABV pale lager brewed by Desnoes & Geddes in Jamaica and the Netherlands. It was first introduced in 1928 from a recipe developed by Paul H. Geddes and Bill Martindale. In 1993, Guinness Brewing Worldwide, now Diageo, acquired a controlling interest in Desnoes & Geddes, and took over international distribution in many markets. In 2015, Heineken acquired Diageo's stake and stated it would launch an offer for the shares it did not own.
Nigerian Breweries Plc, is the largest brewing company in Nigeria. It serves the Nigerian market and West Africa.
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa, based on the fact that it is 100% grown and produced in the country.
St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is Draught Guinness.
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year; although, the nation ranked considerably lower in a World Health Organization report of alcohol consumption per capita of 12.2 litres. Lager is by far the most popular type of beer consumed in Australia.
Guinness Nigeria, a Nigerian-based subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja. The brewery was the first Guinness operation outside Ireland and Great Britain. Other breweries have been opened over time: Ogba brewery in 1963 and Benin City brewery in 1973.
Harp Lager is an Irish lager created in 1960. It is produced by the Guinness Brewery, an Irish brewing company owned by Diageo, Formerly produced at the Great Northern Brewery in Dundalk, it is now brewed at the Guinness Brewery in Dublin. It is a major lager brand throughout most of Northern Ireland, but is now rarely available in the Republic of Ireland outside Dundalk, where most bars offer it on tap.
The Carib Brewery Limited is headquartered in Trinidad and Tobago. It produces Carib and Stag beers and a range of shandy products. The main brewery is located in Champs Fleurs, Trinidad, while Carib also has breweries in Saint Kitts and Nevis and Grenada, as well as a United States affiliate brewery in Cape Canaveral, Florida.
Beer in Africa, especially lager, is produced commercially in most African countries, and indigenous people also make varieties of beer. Beer is served in various locales, from neighbourhood shebeens to upscale bars. Many countries have standardized beer bottle sizes, which are cleaned and re-used, so when buying beer at a store, people often must pay a deposit on the bottle and the price of the beer. An alternative to glass-bottle beers is local beer sold in tetra-pak style paper cartons.
Brewing in Ireland has a long history. Production currently stands at over 8 million hectolitres, and approximately half the alcohol consumed is beer.
Guinness Foreign Extra Stout (FES) is a stout produced by the Guinness Brewery, an Irish brewing company owned by Diageo, a drinks multinational. First brewed by Guinness in 1801, FES was designed for export, and is more heavily hopped than Guinness Draught and Extra Stout, which gives it a more bitter taste, and typically has a higher alcohol content. The extra hops were intended as a natural preservative for the long journeys the beer would take by ship.
Oriental Brewery or OB is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.
Beer in Asia began when beer was produced in Sumer, Mesopotamia circa 6000 years ago. It was introduced by Europeans in the 19th century, with modern breweries established in British India, the Dutch East Indies, China, and Japan. Asia's first modern brewery was established in 1830 in India entirely using European brewing technology.
The Great Northern Brewery, on the Carrick Road, Dundalk, County Louth, was an Irish brewery. It was home to Harp Lager, and was formerly owned by Diageo. In 2015 the brewery closed, and production of Harp Lager and other products was moved to St. James's Gate Brewery in Dublin. The site has since been bought by John Teeling, and converted for operation as a distillery, the Great Northern Distillery.
The beers of the Caribbean are unique to each island in the region, although many are variants of the same style. Each island generally brews its own unique pale lager, the occasional stout, and often a non-alcoholic malta beverage. Contract-brewing of international beers is also common, with Heineken Pilsener and Guinness Foreign Extra Stout being the most popular. The beers vary between the islands to suit the taste and the brewing method used.
Caffrey's Irish Ale is an ale launched in 1994 by Bass Brewery and currently owned by Molson Coors.
Guinness is a stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based multinational alcoholic beverage maker Diageo. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850,000,000 litres. In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually.
Desnoes and Geddes Limited (D&G) is a Jamaican brewer and beverage producer, best known for Red Stripe lager. It was formed in 1918 by Eugene Peter Desnoes and Thomas Hargreaves Geddes who combined their two shops into one business, originally producing soft drinks and distributing imported alcohol, and later opening the Surrey Brewery in Kingston.
Heineken Malaysia Berhad is a major producer of beer, stout, cider and non-alcoholic malt beverages in Malaysia and has been listed on the Main Board of Bursa Malaysia since 1965. Among the brands they produce and market are Heineken, Tiger Beer, Tiger Crystal, Guinness, Strongbow Apple Ciders, Apple Fox Cider, Anchor Smooth, Kilkenny, Anglia, and Malta. The company also imports and distributes Heineken 0.0, Paulaner and Kirin Ichiban.
Hop House 13 is an Irish lager produced by the Guinness Brewery, an Irish brewing company owned by Diageo.
