Raw Tea is a line of alcoholic malt beverages under Diageo's Smirnoff brand, available since 2006 and sold mostly on the US market. [1] It contains tea, and originally came in Lemon, Peach and Raspberry flavors. Green Tea was also recently added,[ when? ] in concert with a new promotion of an "East vs. West" competition, along with a new rap video. [2]
The release of Raw Tea line was backed up by a viral advertising campaign, based around an online music video titled "Tea Partay" (available on major video hosting sites [ which? ] beginning in August 2006). The ending of the video promoted the TeaPartay.com website, which initially contained little beyond the video itself. [3] The video humorously features actors and dancers appearing as wealthy preppy young adults singing rap music, ostensibly performed by a band named Prep-Unit (P-Unit). The song contains references to the WASP lifestyle. The video was popular on the Internet, garnering more than 5.8 million hits by June 2011 on YouTube alone, virtually all of them in the United States where the product is sold. A sequel was created to promote Smirnoff's new Raw Green Tea. This new Tea Rap, known as Green Tea Partay, features a West Side Beverly Hills rap group known as the Boyz N The Hillz featuring white nouveau riche stereotypes rather than their East Side old money counterparts.
An alcopop is any of certain flavored alcoholic beverages with relatively low alcohol content, including:
Smirnoff is a brand of vodka owned and produced by the British company Diageo Canada. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries and produced in several countries including Argentina, Albania, Brazil, Honduras, India, Ireland, Italy, Latvia, Mongolia, the Philippines, the United Kingdom and the United States. Smirnoff products include vodka, flavoured vodka, and malt beverages. In 2014, Smirnoff was the best selling vodka around the world.
The Tea Party is a Canadian rock band with industrial rock, blues, progressive rock, and Middle Eastern music influences, dubbed "Moroccan roll" by the media. Active throughout the 1990s and up until 2005, the band re-formed in 2011. The Tea Party released eight albums on EMI Music Canada, selling over three million records worldwide, including four double-platinum awards, one platinum and four gold albums in Canada. Between 1996 and 2016, The Tea Party was the 35th best-selling Canadian artist in Canada.
Reasonable Doubt is the debut studio album by American rapper Jay-Z. It was released on June 25, 1996, by Roc-A-Fella and Priority. The album features production provided by DJ Premier, Ski, Knobody and Clark Kent, and also includes guest appearances from Memphis Bleek, Mary J. Blige, Jaz-O and The Notorious B.I.G., among others. The album features mafioso rap themes and gritty lyrics about the "hustler" lifestyle and material obsessions.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Diageo plc is a British multinational beverage alcohol company, with its headquarters in London, England. It operates in more than 180 countries and produces in more than 140 sites around the world. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. It is a major distributor of spirits and the world's largest producer of Scotch whisky.
Scion is a discontinued marque of Toyota that debuted in 2003. Intended to appeal to younger customers, the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling; each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques.
Jones Soda Co. is a beverage company based in Seattle. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.
Jas Hennessy & Co., commonly known simply as Hennessy, is a French cognac distiller with its headquarters located in Cognac, France. Jas Hennessy & Co. sells about 50 million bottles a year worldwide, making it the largest cognac producer, supplying more than 40% of the world's cognac. The company is owned by Moët Hennessy, which is in turn owned by LVMH (66%) and Diageo (34%).
Hamburger Helper is a packaged food product from General Mills, sold as part of the Betty Crocker brand. As boxed, it consists of a dried carbohydrate, with powdered seasonings contained in a packet. The product line also features other starches, such as potatoes. The contents of each box are combined with browned ground beef ("hamburger"), water, and, with some varieties, milk to create a complete one-dish meal. There are also variations of the product designed for other meats, such as "Tuna Helper" and "Chicken Helper".
You Can't See Me is the debut studio album by WWE's wrestler John Cena and his cousin, Tha Trademarc. It was released on May 10, 2005, by WWE Music Group and Columbia Records. The album features guest appearances from Esoteric and Bumpy Knuckles, who are featured on several songs throughout the album. The album production was handled by James McEwan and Todd Spadafore, with the duo serving as the executive producers on the album. The album's cover art is based on Cena's customized WWE Championship belt, while the title comes from his popular catchphrase coined on WWE television.
Jeremiah Weed is a brand of bourbon whiskey-based products. The Jeremiah Weed brand is owned and marketed by Diageo.
Marc Klasfeld is an American music video director. He has directed over two hundred music videos for artists such as Slipknot, Sum 41, Katy Perry, Jay-Z, Red Hot Chili Peppers, Britney Spears, Kid Rock, Michael Bublé, Nelly, Foo Fighters, Kelly Clarkson, Charli XCX, Little Mix, Nick Jonas, Twenty One Pilots, Avril Lavigne, Aerosmith and many others with multiple award wins and nominations.
Zune is a discontinued line of digital media products and services marketed by Microsoft from November 2006 until its discontinuation in June 2012. Zune consisted of a line of portable media players, digital media player software for Windows PCs, a music subscription service known as a "Zune Music Pass", music and video streaming services for the Xbox 360 game console via the Zune Software, music, TV and movie sales, and desktop sync software for Windows Phone. Zune was also the provider of music streaming for United Airlines in-flight, after a partnership in 2010.
Sea is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres on a 60-second commercial created by J. Walter Thompson, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at select cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites. In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.
Jonathan Matthew Poirier, better known by his stage name JDiggz, is a Canadian hip hop MC and producer of Guyanese and French Canadian descent. He is also one half of the StarBwoyz production Team.
Paul Steven Walsh is an English businessman who is the executive chairman of the McLaren Group. He was the chief executive of Diageo, the world's largest whisky company, for twelve years between 2000 and 2013.
Icing is a drinking game and internet meme popular in 2010, in which one person, conceals a bottle of Smirnoff Ice in a place that another individual will find it: upon doing so they are immediately required to kneel and drink it. If handing the bottle to the person, they must willingly touch the bottle, otherwise the individual attempting to ice must get on one knee and drink. Participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles or cans in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing.
Master of the Mix is a reality television series and disc jockey competition. The 2010 season of the show had eight episodes and seven disc jockeys. The show was hosted by Just Blaze and judged by Kid Capri. Biz Markie was a regular guest. The contestants were DJ Jazzy Joyce, Rich Medina, Vikter Duplaix, DJ Scratch, DJ Rap, DJ Revolution, and DJ Mars. The show aired half-hour episodes on Wednesday nights on the Centric television network with encore Saturday airings on Black Entertainment Television. The show, which debuted on November 3, 2010, is presented by Smirnoff.
The Stoned Immaculate is the sixth studio album by American hip hop recording artist Curren$y. It was released through Warner Bros. Records on June 5, 2012. This release was his first "major" release through Warner Bros. The album features guest appearances from Pharrell, Wiz Khalifa, Estelle, 2 Chainz, Wale, Marsha Ambrosius, Daz Dillinger, Big K.R.I.T., Fiend, Corner Boy P, Young Roddy, Trademark Da Skydiver, and Smoke DZA.
