West Coast Cooler

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West Coast Cooler is a wine cooler made from white wine and fruit flavourings. It is owned and produced by Pernod Ricard's Irish subsidiary, Irish Distillers. It has an alcohol content of 3.5%.

Contents

History and marketing

It was launched in Dublin on 21 August 1984 but was relaunched in 2004 with a new image. It is primary marketed at young to middle-aged women. The relaunch involved an advertising campaign showing three women getting ready for a night out in a manner that resembled a sitcom with the slogan "It's Showtime!". [1] The drink has been involved in promotions such as the sponsorship of the Belfast premiere screening of the film Confessions of a Shopaholic and the West Coast Cooler FASHIONWEEK.

Varieties

Cocktails

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References

  1. West Coast Cooler - Showtime . Retrieved 2011-11-26.[ dead YouTube link ]