Total Experience Records

Last updated
Total Experience Records
Total Experience Records logo.jpeg
Parent company Universal Music (1979–1983 catalog)
BMG Rights Management (1984–1987 catalog) [1]
Founded1975 as Total Experience Productions, label launched in 1981
Founder Lonnie Simmons
StatusDefunct
Distributor(s) PolyGram (1981–1984)
RCA (1984–1987)
Genre R&B
Funk
Country of originUnited States
Location Beverly Hills, California

Total Experience Records was a record label founded by Lonnie Simmons. Its two major acts were The Gap Band and Yarbrough & Peoples. It originally began in 1975 as a production company with the first release being a 45 with the Semper led group New Experience on Ariola Records. By the fall of 1978, the production company signed a label deal with Mercury Records, before Simmons decided to transform the production company into a label in 1981. From its inception in 1981 to late 1983, Total Experience was a subsidiary label of Mercury's parent company, PolyGram. In 1984, the label became independent, changing its distribution from PolyGram to RCA Records.

Contents

History

In the 1970s, Lonnie Simmons operated a club on Crenshaw Boulvevard in South Central Los Angeles called The Total Experience, similar to the West-Hollywood Roxy Theatre. [2] Eventually he invested in a recording studio sourced, brokered, and designed by George Semper who was musical director at the Total Experience club and friendly with Ron Kass (the Beatles Manager). The recording studio was previously occupied by Sound Recorders Studios on the corner of Yucca St. and Argyle Ave. in Hollywood and the Beatles US based studio.

Simmons then launched his production company, named after the nightclub, with the first release being a single titled "Soul Music" by New Experience. The studio quickly became profitable, with artists such as L.T.D. and the Jacksons recording albums there. Simmons met the Gap Band in 1977 through a friend, singer D. J. Rogers. He then had the idea to reduce the official lineup of the group from twelve members to its sibling trio of Ronnie, Charlie and Robert Wilson. After signing the Gap Band to Total Experience Productions, and securing the production company a label deal with Mercury Records in late 1978, Simmons himself personally produced the Gap Band's albums during their tenure, and co-wrote their breakthrough song, "Oops Up Side Your Head".

While in Texas, Gap Band leader Charlie Wilson discovered Alisa Peoples & Calvin Yarbrough, who were performing as part of the band, Grand Theft. [3] Charlie convinced Lonnie to give the couple a chance, which paid off in 1980, when they released the song "Don't Stop the Music", which topped the R&B charts. This was immediately following the Gap Band #1 R&B song "Burn Rubber on Me (Why You Wanna Hurt Me)". Both of those albums went gold, and two of the Gap Band's albums went platinum. The first three Simmons-produced Gap Band albums, as well as Yarbrough and Peoples debut album The Two of Us were successful enough to give Simmons credibility to establish the production company as a full label, and after negotiations with PolyGram, he officially launched Total Experience Records in 1981.

Gap Band IV, released in early 1982, was the first Total Experience album release. The success of Gap Band IV, Robert "Goodie" Whitfield's debut album Call Me Goodie (also released in 1982), 1983's Gap Band V: Jammin' and Yarbrough and Peoples' Heartbeats resulted in a lucrative distribution deal with RCA Records in early 1984. At the tail-end of 1984, A Total Experience Christmas was released, featuring songs by five of the label's acts, as well as two of the label's writers. [4]

Even though the Gap Band and Yarbrough & Peoples still had high charting records through the mid-80s, the successes were ephemeral and they resulted in far fewer sales. Lonnie signed a plethora of new acts in 1984-85 and two established acts: Switch and Billy Paul. None of these acts managed to have any success with Total Experience. The Gap Band released 4 albums: Gap Band VI , Gap Band VII , Gap Band 8 , and Straight from the Heart before moving on to Capitol Records in 1989. Yarbrough and Peoples left the label in 1986, and moved back to Texas, where they married in 1987.

In 1987 Total Experience ended its distribution deal with RCA and carried on via self distribution, faltering soon after. The label's post 1984 holdings now belong to Minder Music, while its PolyGram-distributed holdings belong to Universal Music Enterprises.

Personnel

Acts [5]

Robert "Goodie" Whitfield in 1983 Robert Goodie Whitfield.jpg
Robert "Goodie" Whitfield in 1983

An m indicates the group released multiple full-length albums on Total Experience.
An s indicates the performer either only released one full-length album on Total Experience, or released multiple singles and no album at all.

Yarbrough and Peoples in 1983 Alisa Peoples 1983.jpg
Yarbrough and Peoples in 1983

Key Producers

Key Writers

A p indicates a writer/producer who also performed at least one song on the label.

See also

Related Research Articles

<span class="mw-page-title-main">Island Records</span> British-Jamaican record label

Island Records is a Jamaican multinational record label owned by Universal Music Group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. Island and A&M Records, another label recently acquired by PolyGram, were both at the time the largest independent record labels in history, with Island having exerted a major influence on the progressive music scene in the United Kingdom in the early 1970s. Island Records operates four international divisions: Island US, Island UK, Island Australia, and Island France. Current key people include Island US president Darcus Beese, and MD Jon Turner. Partially due to its significant legacy, Island remains one of UMG's pre-eminent record labels.

<span class="mw-page-title-main">Decca Records</span> British record label

Decca Records is a British record label established in 1929 by Edward Lewis. Its US label was established in late 1934 by Lewis, Jack Kapp and Milton Rackmil, who later became American Decca's president too. In 1937, anticipating Nazi aggression leading to World War II, Lewis sold American Decca, and the link between the UK and US Decca label was broken for several decades. The British label was renowned for its development of recording methods, while the American company developed the concept of cast albums in the musical genre.

<span class="mw-page-title-main">Polydor Records</span> German-British record label

Polydor Limited, also known as Polydor Records, is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. In turn, Polydor distributes Interscope releases in the United Kingdom. Polydor Records Ltd. was established in London in 1954 as a British subsidiary of German company Deutsche Grammophon/Schallplatte Grammophon GmbH. It was renamed Polydor Ltd. in 1972. The company is usually mentioned as "Polydor Ltd. (UK)", or a similar form, for holding copyrights.

PolyGram N.V. was a multinational entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a holding for their record companies, and was renamed "PolyGram" in 1972. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest Phonogram Records. The company traced its origins through Deutsche Grammophon back to the inventor of the flat disc gramophone, Emil Berliner.

Tabu Productions was an American record label founded by Clarence Avant in 1975. It focused on R&B and funk.

Casablanca Records is an American record label owned by Universal Music Group and operated under Republic Records. Under its founder Neil Bogart, Casablanca was most successful during the disco era of the mid to late 1970s. The label currently focuses on dance and electronic music under the direction of Brett Alperowitz.

<span class="mw-page-title-main">The Gap Band</span> American R&B and funk band (1967–2010)

The Gap Band was an American R&B and funk band that rose to fame during the 1970s and 1980s. The band consisted of three brothers: Charlie, Ronnie, and Robert Wilson, along with other members; it was named after streets in the historic Greenwood neighborhood in the brothers' hometown of Tulsa, Oklahoma.

Phonogram Incorporated was started in 1970 as a successor to Philips Phonographic Industries, a unit of the Grammophon-Philips Group (GPG), a joint venture of Philips N.V. of the Netherlands and Siemens A.G. of Germany.

Pickwick Records was an American record label and British record distributor known for its budget album releases of sound-alike recordings, bargain bin reissues and repackagings under the brands Design, Bravo, Hurrah, Grand Prix, and children's records on the Cricket and Happy Time labels.

<span class="mw-page-title-main">Yarbrough and Peoples</span> American R&B duo

Yarbrough and Peoples was an American urban contemporary duo from Dallas, Texas. The duo’s biggest-selling release was "Don't Stop the Music," a US Billboard R&B chart topper in 1981.

<span class="mw-page-title-main">A&M Records</span> American record label

A&M Records was an American record label founded as an independent company by Herb Alpert and Jerry Moss in 1962. Due to the success of the discography A&M released, the label garnered interest and was acquired by PolyGram in 1989 and began distributing releases from Polydor Ltd. from the UK.

<i>Gap Band IV</i> 1982 studio album by The Gap Band

Gap Band IV is the sixth studio album by the Gap Band, released in 1982 on Total Experience Records. The album reached No. 1 on the Black Albums chart and No. 14 on the Pop Albums chart, achieved platinum status, and is considered their most successful project.

<i>The Gap Band III</i> 1980 studio album by the Gap Band

The Gap Band III is the fifth studio album by American R&B band the Gap Band, released in 1980 on Mercury Records. It was produced by Lonnie Simmons. It was their first album to achieve platinum status. The album was remastered by PTG Records in 2009 including the radio edit of "Burn Rubber On Me ".

Lonnie Simmons was an American record producer from Los Angeles, California. He was founder and president of the now-defunct Total Experience Records. As a composer, he co-wrote several #1 R&B songs for his label's major acts, The Gap Band and Yarbrough and Peoples.

<i>The Gap Band II</i> 1979 studio album by the Gap Band

The Gap Band II is the fourth studio album by the Gap Band, released in 1979 on Mercury Records. It is their second major label release, and produced by Lonnie Simmons.

<i>Gap Band V: Jammin</i> 1983 studio album by The Gap Band

Gap Band V- Jammin' is the seventh album by the Gap Band, released in 1983 on Total Experience Records. The album was reissued on CD in 1997 by Mercury Records. In 2009, the album was remastered by PTG Records.

<i>Call Me Goodie</i> 1982 studio album by Robert "Goodie" Whitfield

Call Me Goodie is the debut album by R&B singer Robert "Goodie" Whitfield, released in 1982 on Total Experience Records. It was produced by label owner Lonnie Simmons, famous for his work with the Gap Band, while the song "Come Into My Life" was written and produced by the Gap Band's Ronnie Wilson.

<i>The Two of Us</i> (Yarbrough & Peoples album) 1980 studio album by Yarbrough & Peoples

The Two of Us is the debut album by the R&B duo Yarbrough & Peoples, released in 1980 on Mercury Records. It was produced by LA based producer Lonnie Simmons, who would go on to form Total Experience Records the following year, and veteran songwriter Jonah Ellis.

<i>Gap Band VI</i> 1984 studio album by The Gap Band

Gap Band VI is the eighth album by the Gap Band, released in 1984 on Total Experience Records. It was originally intended to be lead singer Charlie Wilson's first solo album, and the first Gap Band album released under Total Experience's new distribution deal with RCA Records. The album reached #1 on the Black Albums chart for 2 weeks in March 1985. On October 29, 2012 the remastered and expanded album including 5 bonus tracks was released by Big Break Records.

<span class="mw-page-title-main">LaFace Records</span> Record label

LaFace Records was an American record label based in Atlanta, Georgia, that operated as a unit of Sony Music Entertainment from 2008 to 2011 and was historically a part of Bertelsmann Music Group from 1989 to 2004. It was most active and achieved its greatest commercial success during the 1990s, dealing largely in the field of urban music. It was originally distributed by its co-creator Arista Records from 1989 through 2001, after which it was shuttered and absorbed into Arista. In 2004, the label was rebooted, and it began operating through Jive Records until both were absorbed into RCA Records in 2011. Today, the label's back catalog and reissues are managed by Legacy Recordings.

References

  1. Discogs
  2. Lonnie Simmons at Answers.com
  3. Yarbrough and Peoples at Answers.com
  4. A Total Experience Christmas at Discogs
  5. Discogs Page