Philips Avent

Last updated
Philips Avent
Product type Baby care
Owner Philips
CountryUnited Kingdom
Introduced1984;41 years ago (1984)
MarketsWorldwide
Website www.philips.com/avent/

Philips Avent, stylized as Philips AVENT, is a child care brand which manufactures baby bottles, breast pumps, and other baby feeding and health accessories. It is based in Amsterdam, Netherlands.

Contents

History

In 1982, Edward Atkin, a young British man, at the birth of his first child, wanted to improve the traditional baby bottles which had several defects when used: the teats were hard and narrow and the container unstable and difficult to fill. He wants to rethink the bottle created years earlier by his father, David Atkin. It creates a wide neck for easy filling and cleaning and adds a soft, flared silicone teat that is tasteless and odorless. This pacifier, presented as equipped with an advanced anti-colic system, marks the beginning of the Avent brand in breastfeeding and bottle feeding. [1]

The name AVENT came from the sub-brand Avent Naturally which was launched by a Company called Cannon Rubber (est.1936). [2] The brand was created in 1984 to launch a new type of baby bottle that was short with a wide neck. Avent was the first baby feeding company to produce teats from odourless and tasteless silicone as well as other patented innovations such as a steam and microwave steriliser and piston-free breast pump.[ citation needed ]

In 2005, Charterhouse Venture Capital acquired the company, then known as Cannon Avent. In 2006, Dutch company Philips acquired the brand and renamed it Philips Avent.[ citation needed ]

Philips Avent has won several international awards for its products. Its Smart Baby Bottle won an international Good Design Award for three years running, from 2017 to 2019, [3] while its Advanced Bottle Sterilizer and Dryer won the Good Design Award in 2020. [4]

The Avent manufacturing plant was located in Suffolk, a county in the east of England, however it was closed in 2020 by Philips due to Brexit. Manufacturing is now done outside of the UK. [5] Avent's electric breast pump also won an IF Design Award in 2020. [6]

References

  1. ↑ Maisonneuve, Catherine (October 2008). "Le Haut-Conseil des professions paramédicales consulté sur la réforme des études" . Kinésithérapie, la Revue. 8 (82): 4. doi:10.1016/s1779-0123(08)70634-x. ISSN   1779-0123.
  2. ↑ Maisonneuve, Catherine (October 2008). "Le Haut-Conseil des professions paramédicales consulté sur la réforme des études" . Kinésithérapie, la Revue. 8 (82): 4. doi:10.1016/s1779-0123(08)70634-x. ISSN   1779-0123.
  3. ↑ "Good Design Awards: Philips Avent Smart Baby Bottle 2017-2019" . Retrieved 22 Jan 2022.
  4. ↑ "Good Design Awards: Children's Products 2021". 22 Jan 2022.
  5. ↑ "Philips to close Suffolk factory putting 430 jobs at risk". BBC News. 17 January 2019.
  6. ↑ "IF Design Award 2020: Philips Avent Electric Breast Pump" . Retrieved 25 Jan 2022.


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