History
In a 2019 op-ed for Quillette , founder Brittany Martinez said Evie's mission was to "empower, educate and entertain young women with content that celebrates femininity, encourages virtue, and offers a more honest perspective than they get elsewhere." [6] Evie has described itself as a "conservative Cosmo". [3]
In September 2022, Evie launched a femtech app called "28byEvie" (later renamed to 28.co) which collects menstruation data and uses it to provide non-scientific exercise and diet advice. The app was funded by Peter Thiel. [4] [11] [6] Evie has published posts promoting 28.co without explicitly disclosing its founders' connections to the app. [6]
In December 2024, Evie released a "raw milkmaid" dress aimed at tradwives. [12]
In May 2025, Evie was sued by Elle magazine owner Hachette Filipacchi Presse for trademark infringement. Hachette alleged that Evie's logo was nearly identical to that of Elle. [13] [3]
Content
Evie is an antifeminist publication. [16] It has been characterized as alt-right [1] [2] [3] and far-right. [17] In 2023, the Southern Poverty Law Center identified Evie as a preeminent publication supporting the male supremacist politics of the hard right. [14] In 2025, The New York Times described Evie's content as promoting "positions that are fringe even within conservative circles — criticisms of no-fault divorce and I.V.F., for example — packaged in a fun and approachable format." [17]
Evie has published misinformation about COVID-19 and vaccines, [10] transphobic content [18] [1] and conspiracy theories, [7] including QAnon [5] [6] and on topics such as the COVID-19 pandemic and the 2020 United States presidential election. [6] Articles in Evie have denounced the body positivity movement [6] [2] and urged women to stop using hormonal contraception. [14] [19] In 2023, Rolling Stone described Evie as "a girlboss-ified Breitbart" and reported that it uses the traditional format of women's fashion publications, including Met Gala slideshows and breakdowns of Taylor Swift's Eras tour outfits, to attract a Generation Z audience. [6] [20]
In 2021, Vice said that Evie "attempt[s] to fit vaccine skepticism and outright COVID denial into what's represented as a 'classical' and 'traditional' worldview... While they are, in and of themselves, nothing especially original, Evie's anti-vax blogs provide[s] a neat little window into how COVID denialism and misinformation are being marketed in one particularly cynical corner of right-wing women's media." [5]
In March 2024, Evie was cited by The Washington Post as an example of "prominent conservative commentators ... sowing misinformation as a way to discourage the use of birth control." [19]
In August 2024, Futurism characterized Evie as an alt-right women's lifestyle publication whose content "range[s] from innocuous lifestyle posts about fashion trends to a range of bizarre and often harmful content including vaccine misinformation, a bevy of wildly unscientific assertions about women's health, anti-trans fearmongering, unsupported 'psyop' conspiracies, and pro-life messaging that often includes false claims about safe and effective abortion drugs." [1] It added, "In other words, Evie isn't a reliable source of news and information, nor is it simply a conservative outlet. It's a deeply conspiratorial website that ignores scientific facts and critical reasoning", citing an Evie article [21] asserting that a "recent projection" had found that 45% of women were expected to be single and childless by 2030; the estimate was from a Morgan Stanley report published in September 2019. [1]
Evie's 2024 edition praised Donald Trump's nomination of anti-vaccine activist Robert F. Kennedy Jr. for Secretary of Health and Human Services, and described Dutch far-right commentator Eva Vlaardingerbroek as a "shieldmaiden", [20] a term that has been co-opted by the alt-right to describe the female faces of white supremacy and conservatism. [22] [20]
Influence
Between May 2022 and 2023, Evie's Instagram following increased from about 34,000 to over 66,000, according to Social Blade. In the same time period, data from Semrush indicated that search traffic to the website had increased from 40,535 users to 226,002 users. [6] By April 2025, Evie had 210,000 Instagram followers. [23] Evie also maintains a TikTok account. [3]
In April 2023, Evie's website received about 1.5 million views. For comparison, in the same month, Cosmopolitan received about 54 million pageviews. [6]
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