Evie Magazine

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Evie Magazine
Editor-in-chiefBrittany Martinez
CategoriesWomen's, fashion, lifestyle, health
FounderBrittany Martinez
FoundedFebruary 2019
CompanyEvie Media Group
CountryUnited States
LanguageEnglish
Website www.eviemagazine.com

Evie Magazine is a politically conservative American women's magazine. [1] [2] It was founded in February 2019 by husband and wife Gabriel Hugoboom and Brittany Martinez, [a] with Martinez as editor-in-chief. [3] [1] The website has published pseudoscientific content [4] [5] and anti-vaccine misinformation. [1] [4] [5]

Contents

History

In a 2019 op-ed for Quillette , founder Brittany Martinez said Evie's mission was to "empower, educate and entertain young women with content that celebrates femininity, encourages virtue, and offers a more honest perspective than they get elsewhere." [2]

In September 2022, Evie launched a femtech app called "28byEvie" (later renamed to 28.co) which collects menstruation data and uses it to provide non-scientific exercise and diet advice. The app was funded by Peter Thiel. [3] [6]

In December 2024, Evie released a "raw milkmaid" dress aimed at tradwives. [7]

Content

Evie has published misinformation about COVID-19 and vaccines, [1] [8] [5] as well as transphobic content [9] [5] and articles critical of feminism. [1] [8] [5] Articles in Evie have urged women to stop using hormonal contraception. [10] In 2023, Rolling Stone reported that Evie uses the traditional format of women's fashion publications, including Met Gala slideshows and breakdowns of Taylor Swift's Eras tour outfits, to attract a Generation Z audience. [2] [11]

In 2021, Vice noted that Evie has also promoted the QAnon conspiracy theory, and said, "They attempt to fit vaccine skepticism and outright COVID denial into what's represented as a 'classical' and 'traditional' worldview... While they are, in and of themselves, nothing especially original, Evie's anti-vax blogs provide[s] a neat little window into how COVID denialism and misinformation are being marketed in one particularly cynical corner of right-wing women's media." [1]

In March 2024, Evie was cited by The Washington Post as an example of "prominent conservative commentators ... sowing misinformation as a way to discourage the use of birth control." [10]

In August 2024, Futurism characterised Evie as an alt-right women's lifestyle publication whose content "range[s] from innocuous lifestyle posts about fashion trends to a range of bizarre and often harmful content including vaccine misinformation, a bevy of wildly unscientific assertions about women's health, anti-trans fearmongering, unsupported "psyop" conspiracies, and pro-life messaging that often includes false claims about safe and effective abortion drugs." [5] It added, "In other words, Evie isn't a reliable source of news and information, nor is it simply a conservative outlet. It's a deeply conspiratorial website that ignores scientific facts and critical reasoning", citing an Evie article [12] asserting that a "recent projection" had found that 45% of women were expected to be single and childless by 2030; the estimate was from a Morgan Stanley report published in September 2019. [5]

Influence

Between May 2022 and 2023, Evie's Instagram following increased from about 34,000 to over 66,000, according to Social Blade. In the same time period, data from Semrush indicated that search traffic to the website had increased from 40,535 users to 226,002 users. [2]

See also

Notes

  1. ↑ Martinez uses her maiden name, Martinez, on Evie and Twitter, and her married name, Hugoboom, on TikTok. [b]

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References

  1. 1 2 3 4 5 6 Merlan, Anna (October 26, 2021). "Anti-Vaxxers Are Making a Play for the Hearts, Minds, and Wombs of Young Women". Vice. Archived from the original on November 1, 2023. Retrieved September 15, 2023.
  2. 1 2 3 4 Dickson, EJ (May 31, 2023). "This Women's Mag Is Like a Gen Z 'Cosmo' for the Far Right". Rolling Stone . Archived from the original on June 6, 2023.
  3. 1 2 Merlan, Anna (September 6, 2022). "Peter Thiel's Investment Firm Is Backing a Menstrual Cycle-Focused 'Femtech' Company". Vice.
  4. 1 2 Cheung, Kylie (September 6, 2022). "Surveillance Titan Peter Thiel Invests Millions in New Anti-Feminist Menstrual Tracking App". Jezebel . Archived from the original on August 14, 2024. Retrieved December 24, 2024.
  5. 1 2 3 4 5 6 7 Dupré, Maggie Harrison (August 26, 2024). "Elon Musk Tweets Plagiarized Article Bylined by Fake Writer". Futurism. Archived from the original on August 26, 2024. Retrieved December 24, 2024.
  6. ↑ Harrison, Maggie (September 11, 2022). "We're Concerned: Billionaire Peter Thiel Backs Controversial Magazine's Cycle-Tracking App". Futurism. Archived from the original on June 20, 2024. Retrieved October 20, 2023.
  7. ↑ LaMantia, Brooke (December 18, 2024). "Do You Want This Raw Milkmaid Dress?". The Cut . Retrieved December 28, 2024.
  8. 1 2 Merlan, Anna (June 23, 2022). "Why Are the Weirdest People Online Obsessed With Organ Meats?". VICE. Archived from the original on August 27, 2024. Retrieved December 28, 2024.
  9. ↑ Davis, Dominic-Madori (September 25, 2022). "Conservative capitalists are funding their vision of the future". TechCrunch . Retrieved December 28, 2024.
  10. 1 2 Weber, Lauren; Malhi, Sabrina (March 21, 2024). "Women are getting off birth control amid misinformation explosion". The Washington Post . Archived from the original on June 5, 2024. Retrieved December 24, 2024. The online magazine Evie, described by Rolling Stone as the conservative Gen Z's version of Cosmo, urges readers to ditch hormonal birth control with headlines such as "Why Are So Many Feminists Silent About The Very Real Dangers Of Birth Control?"
  11. ↑ Feneley, Ruby (December 3, 2024). "The Ballerina Farm Evie Magazine Controversy Explained". Marie Claire . Archived from the original on December 22, 2024. Retrieved December 28, 2024.
  12. ↑ Florio, Gina (January 4, 2023). "45% Of Women Are Expected To Be Single And Childless By 2030, Per Recent Projection". Evie Magazine. Archived from the original on December 3, 2024. Retrieved December 28, 2024.
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