Semrush

Last updated
Semrush Holdings, Inc.
Company type Public
NYSE:  SEMR
Industry Search engine marketing
Founded2008;16 years ago (2008)
FoundersOleg Shchegolev
Dmitri Melnikov
Headquarters,
Key people
  • Oleg Shchegolev (CEO)
  • Dmitri Melnikov (COO)
  • Brian Mulroy (CFO)
  • Eugene Levin (CSO)
Revenue$254.3 million (2022) [2]
Number of employees
~1,600 (2024) [3]
Website www.semrush.com

Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [8] [9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov. [10] [11]

Contents

As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose. [12] [13] It went public in March 2021 and trades on NYSE :  SEMR. [14]

History

Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices. [10]

The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007, [15] before landing on SEMrush (the acronym SEM stands for Search engine marketing). In 2016, the software broke the one million user mark with customers in more than 100 countries. [10]

In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu. [16] [17]

In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush". [18]

In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE :  SEMR. [19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers. [20] [21]

Semrush's founders are Russian, and relocated to the US in 2017. In response to Russia's invasion of Ukraine in 2022, the company ceased all operations in Russia and offered relocation to Russian-based staff to other European countries. [22]

In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts. [23] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation. [24] [25]

Mergers and acquisitions

Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [26] In March 2022, Semrush acquired intelligence and sales platform Kompyte, marking the companies first acquisition of a non search focused platform. [27]

In March 2023, SEO community Traffic Think Tank was also acquired. [28] In October 2024, Semrush acquired Third Door Media, publisher of Search Engine Land. [29]

Related Research Articles

Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related and/or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic rather than direct traffic, referral traffic, social media traffic, or paid traffic.

Spam in blogs is a form of spamdexing which utilizes internet sites that allow content to be publicly posted, in order to artificially inflate their website ranking by linking back to their web pages. Backlinking helps search algorithms determine the popularity of a web page, which plays a major role for search engines like Google and Microsoft Bing to decide a web page ranking on a certain search query. This helps the spammer's website to list ahead of other sites for certain searches, which helps them to increase the number of visitors to their website.

From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource that points to the referent. A web resource may be a website, web page, or web directory.

A black hat is a computer hacker who violates laws or ethical standards for nefarious purposes, such as cybercrime, cyberwarfare, or malice. These acts can range from piracy to identity theft. A Black hat is often referred to as a "cracker".

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The sandbox effect is a theory about the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004, but not confirmed, with several statements to the contrary.

A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query.

In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

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References

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