Kevin Roberts (political strategist)

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Kevin Roberts
Kevin Roberts (cropped).jpg
Roberts in 2023
President of The Heritage Foundation
and Heritage Action
Assumed office
December 1, 2021

Kevin David Roberts (born June 24, 1974) is an American political strategist and former historian who is the president of the Heritage Foundation, a conservative political think tank, and its lobbying arm, Heritage Action. Roberts was previously the CEO of another conservative think tank, the Texas Public Policy Foundation. [1] He served as the president of Wyoming Catholic College from 2013 to 2016. [2] [3]

Contents

Soon after Roberts joined Heritage in December 2021, the organization established the highly controversial Project 2025, an expansive plan to overhaul the government under a new Republican administration and implement conservative policies. [4] Roberts has been called the "mastermind of Project 2025". [5]

Early life and education

Roberts was born on June 24, 1974, in Lafayette, Louisiana, to James A. Roberts Sr. and Susan P. Rabalais ( née Pitre). [6] [7] He has a sister, Lori Roberts Romero. [6] Roberts's parents divorced in 1979. His father struggled with alcoholism, and his brother died by suicide at 15. [8] In high school, Roberts was an Eagle Scout, captain of the Lafayette High Quiz bowl team, and president of the National Forensic League. He won over 50 awards in speech and debate competitions. [9] Roberts graduated from Lafayette High School in 1992 and earned a bachelor's degree in history magna cum laude from the University of Louisiana at Lafayette in 1996, a Master of Arts in history from Virginia Tech in 1999, and a Ph.D. in American history from University of Texas at Austin in 2003. [1] [6]

Roberts's dissertation examined the cultural construction of the Louisiana slave community from the 1790s to the 1830s, including the influence of the transatlantic, trans-Caribbean, and interstate slave trades, the role of the Catholic Church as an agent of colonial Spain, and the contrasting demographic structures of New Orleans, the coastal sugar parishes, and the Mississippi River-adjacent cotton lands. [10] In 2024, Samuel G. Freedman wrote in the Los Angeles Review of Books that Roberts's dissertation had "all the markings of conventional historiography" and that his later views on the history of racism in the U.S. starkly contrasted with "the intricate, nuanced work on enslaved Black people that he had done as a graduate student". [11]

Career

Academia

Roberts worked as an assistant professor of history at New Mexico State University from 2003 to 2005. [12] In 2006, he founded John Paul the Great Academy, a private, independent Catholic K-12 school in his hometown of Lafayette, where he serves as chair emeritus on the board of trustees. [13] [14] The school's patron is Josemaría Escrivá, a Catholic saint and the founder of Opus Dei. [13]

Roberts served as president of Wyoming Catholic College from 2013 to 2016, when he accepted a position as executive vice president of the Texas Public Policy Foundation. As president of Wyoming Catholic College, Roberts led the institution to reject Title IV federal student loans and grants, citing religious liberty concerns. [15] The decision made the college one of just a few in the nation to reject such funding. In an article on the decision, The New York Times called Roberts and his students "cowboy Catholics" for their independence. [16]

Heritage Foundation

In October 2021, it was announced that Roberts had been selected to replace Kay Coles James as president of the Heritage Foundation. [17] [18]

In September 2023, Roberts was selected as president of Heritage Action, the Heritage Foundation's lobbying arm, after executive director Jessica Anderson took a leave of absence in July 2023. [19] [20] Roberts "serves both organizations in a joint role". [19] In 2023, according to the foundation's filing with the Internal Revenue Service, Roberts was compensated $953,920 annually. [21]

In January 2024, Roberts said that he did not believe that Joe Biden won the 2020 presidential election. He also said that he saw Heritage's role as "institutionalizing Trumpism", adding, "the Trump administration, with the best of intentions, simply got a slow start. And Heritage and our allies in Project 2025 believe that must never be repeated." [22]

When asked during a June 2024 interview whether Heritage would accept the results of the 2024 presidential election regardless of its outcome, Roberts replied, "Yes, if there isn't massive fraud like there was in 2020." Despite the persistence of an election denial movement, no evidence of material election fraud in 2020 was found. When presented with data from the Heritage election fraud database indicating there were just 1,513 proven instances of voter fraud in the United States since 1982, Roberts responded that fraud is "very hard to document, and the Democrat party is very good at fraud." [23] [24] He also said that liberals "are supporting legislation that abortion can happen until three days after the person's born". [25] [26]

Appearing on Steve Bannon's War Room podcast in July 2024 to be interviewed by former Congressman Dave Brat, Roberts said: "Let me speak about the radical left. You and I have both been parts of faculties and faculty senates, and understand that the left has taken over our institutions [...] In spite of all this nonsense from the left, we are going to win. We're in the process of taking this country back [...] our side is winning." [27] [28] He added, "We ought to be really encouraged by what happened yesterday", in reference to the Supreme Court decision Trump v. United States, which held that presidents have significant immunity against being prosecuted for actions in office. [28] [29] Roberts continued: "We are in the process of the second American Revolution, which will remain bloodless if the left allows it to be". [29] Shortly afterward, the foundation released a statement that added, "Unfortunately, they have a well established record of instigating the opposite". [30] [31]

Roberts wrote a book originally scheduled for release on September 24, 2024. It was originally titled Dawn's Early Light: Burning Down Washington to Save America and then retitled Dawn's Early Light: Taking Back Washington to Save America . [32] [33] [34] In the book, Roberts writes that "'many of America's institutions...need to be burned'...Included among those to be incinerated...are the FBI and the New York Times, along with 'every Ivy League college', '80% of "Catholic" higher education', and the Boy Scouts of America." [35] The volume has a foreword by Vice President JD Vance. [36] [37] In August 2024, amid the controversy surrounding Project 2025, Roberts postponed the book release until after the November election. [38] He launched book promotion events in Manhattan and Washington, D.C., shortly after the election. On November 13, The Guardian published an account of the strange reception of one of its reporters at one of those events. Although the newspaper had received an invitation to attend the event, the reporter was expelled. [35]

Colin Dickey of The New Republic wrote that the book reveals paranoid, Stalinist tactics like using conspiracy theories to violently enforce the right's vision for the world. [39] In the book, Roberts criticizes birth control and law enforcement (preferring a heavily armed frontier-like society), while promoting public prayer as a key tool in the competition with China. [39]

In July 2024, Oklahoma State Superintendent Ryan Walters appointed Roberts and conservative radio talk show host Dennis Prager to a review committee tasked with revising social studies standards for K-12 public school students. The committee's revisions included the incorporation of conspiracy theories related to the 2020 presidential election, as well as references to the Bible and themes of national pride. [40] [41]

In February 2025, Heritage Foundation board members received an anonymous complaint alleging that Roberts engaged in angry and profane behavior that made some people feel physically unsafe. The complaint also asserted that Roberts favored Catholic employees and that single women without children had "no skin in the game". [42]

In August 2025, David W. Blight, a professor of history at Yale University and author of Frederick Douglass: Prophet of Freedom, challenged Roberts to a series of public debates with a small group of historians. [43]

In October 2025, Roberts released a video statement defending Tucker Carlson after Carlson interviewed far-right political commentator Nick Fuentes on The Tucker Carlson Show. Roberts argued that "Christians can critique the state of Israel without being antisemitic" and that Carlson's detractors constituted a "venomous coalition", which many Jews and Republicans, such as Texas Senator Ted Cruz, saw as an antisemitic trope. [44] [45] After immense pressure, including a series of resignations from the Heritage Foundation, condemnations mainly from Jewish Republican figures, and a letter of demands from the National Task Force to Combat Antisemitism, [46] Roberts issued an apology, later clarifying that the script he read in the video was composed by an aide who has resigned. [47] [42] [48] After the controversy, The Washington Free Beacon released a video of a staff meeting in which Roberts said he was not very familiar with Fuentes and was called a "master class in cowardice" by a Heritage senior legal fellow. [48]

In November 2025, American legal scholar and longtime Heritage Foundation board member Robert P. George resigned from the organization, citing Roberts's refusal to fully recant remarks he had made in a video response to commentator Tucker Carlson. [49]

Project 2025

Roberts has been called the "Project 2025 chief", [35] an "architect of Project 2025", [50] the Project 2025 "mastermind", [5] and "the force behind Project 2025". [51] The project focuses on restructuring the federal government, advancing conservative priorities, and ensuring swift implementation of policy changes through personnel and administrative reforms.

The American Civil Liberties Union warned that Project 2025 threatens to erode democracy and civil liberties, proposing radical restructuring of the executive branch to serve a conservative agenda. [52] The liberal Center for American Progress argues that Project 2025 would destroy the U.S. system of checks and balances, creating an imperial presidency with almost unlimited power to implement far-right policies. [53]

During his 2024 presidential campaign, Trump released a statement distancing himself from Project 2025. Media Matters for America reported that Roberts later said, "No hard feelings from any of us at Project 2025 about the statement because we understand Trump is the standard bearer and he's making a political tactical decision there." [54]

While speaking at the Reboot Conference in September 2024, Roberts said that if Kamala Harris won the 2024 election, he would start working on a theoretical second attempt at the Project 2025 agenda, dubbing it Project 2028. [55] [56]

Roberts was invited to speak at a meeting of the Canadian Prime Minister Mark Carney's cabinet ministers in September 2025, but abruptly declined. [57]

Personal life

Roberts has close ties to and receives regular spiritual guidance from the Catholic Information Center, led by an Opus Dei priest and incorporated by the Archdiocese of Washington. [58]

Roberts and his wife, Michelle LaFleur Roberts, are both Catholic and are members of a parish in Springfield, Virginia. They have four children. [6] [59] His eldest child was born while he was writing his doctoral dissertation. [6]

Controversies

In 2024, several of Roberts's former colleagues from New Mexico State University have alleged that Roberts told them he had killed his neighbor's pit bull with a shovel because the dog's barking disturbed his family. Roberts has denied this, saying, "This is a patently untrue and baseless story backed by zero evidence." [60]

Publications

References

  1. 1 2 "Texas Public Policy Foundation announces Kevin Roberts as new Executive Vice President". Texas Public Policy Foundation (Press release). April 4, 2016. Archived from the original on April 24, 2024. Retrieved April 24, 2024.
  2. Samuels, Brett (October 14, 2021). "Heritage Foundation names new president". The Hill . Retrieved October 14, 2021.
  3. Wermund, Benjamin (October 14, 2021). "Texan Kevin Roberts, 'a D.C. outsider,' picked to lead conservative Heritage Foundation". Houston Chronicle . Retrieved October 18, 2021.
  4. Levien, Simon J. (June 27, 2024). "Biden Campaign Takes Aim at Project 2025, a Set of Conservative Proposals". The New York Times. Archived from the original on June 27, 2024. Retrieved June 27, 2024.
  5. 1 2 Jones, Sarah (November 14, 2024). "Project 2025's Mastermind Is Obsessed With Contraception" . Retrieved February 5, 2025.
  6. 1 2 3 4 5 Roberts, Kevin D. (2003). "Slaves and slavery in Louisiana: The evolution of Atlantic world identities, 1791–1831". hdl:2152/885 . Retrieved July 3, 2024.
  7. "Betty Pitre Obituary 2009". Lafond-Ardoin Funeral Homes. Retrieved July 29, 2024.
  8. Tempest, Rone (February 8, 2024). "Wyoming's 'Cowboy Catholic' could remake government if Trump wins". WyoFile . Retrieved November 29, 2025.
  9. "Lafayette High honors top students, leaders" . The Daily Advertiser . Lafayette, Louisiana. June 8, 1992. p. 4 via Newspapers.com.
  10. Roberts 2003, pp. 238–240
  11. Freedman, Samuel G. (September 29, 2024). "The Inconvenient Scholarship of Kevin Roberts". Los Angeles Review of Books. Retrieved November 7, 2025.
  12. Kirchgaessner, Stephanie (September 24, 2024). "Project 2025 mastermind allegedly told colleagues he killed a dog with a shovel". The Guardian. ISSN   0261-3077 . Retrieved September 24, 2024.
  13. 1 2 Leingang, Rachel; Kirchgaessner, Stephanie (July 26, 2024). "Kevin Roberts, architect of Project 2025, has close ties to radical Catholic group Opus dei". The Guardian.
  14. "Board of Trustees". John Paul the Great Academy. Retrieved August 26, 2025.
  15. "Catholic College Won't Compromise Beliefs, Rejects Federal Financial Aid". FOX News Insider. March 29, 2015. Archived from the original on March 30, 2015. Retrieved April 3, 2017.
  16. Healy, Jack (April 11, 2015). "To Keep Free of Federal Reins, Wyoming Catholic College Rejects Student Aid". The New York Times . ISSN   0362-4331 . Retrieved April 3, 2017.
  17. Wegmann, Philip (October 14, 2021). "Heritage Names 'D.C. Outsider' Roberts as New President". RealClearPolitics . Retrieved October 18, 2021.
  18. Samuels, Brett (October 14, 2021). "Heritage Foundation names new president". The Hill . Retrieved October 18, 2021.
  19. 1 2 "Kevin D. Roberts, PhD". The Heritage Foundation. Archived from the original on May 18, 2023. Retrieved May 22, 2024.
  20. "Heritage Action Executive Director Announces Leave of Absence for Full-Time Sentinel Action Fund Work, Ryan Walker Appointed Acting Executive Director". Heritage Action (Press release). June 12, 2023. Archived from the original on June 12, 2023. Retrieved May 22, 2024.
  21. Suozzo, Andrea; Glassford, Alec; Ngu, Ash; Roberts, Brandon (May 9, 2013). "Heritage Foundation, Full Filing – Nonprofit Explorer". ProPublica. Retrieved November 29, 2025.
  22. Garcia-Navarro, Lulu (January 21, 2024). "Inside the Heritage Foundation's Plans for 'Institutionalizing Trumpism'". The New York Times .
  23. "Top Project 2025 architect talks conservative blueprint for Trump second term". MSNBC . June 22, 2024.
  24. Yoon, Robert (August 27, 2023). "Trump's drumbeat of lies about the 2020 election keeps getting louder. Here are the facts". Associated Press News .
  25. Luciano, Michael (June 23, 2024). "'That Is an Absurd Assertion!' MSNBC Host Shuts Down Guest Who Claimed Democrats Want Abortions 'Three Days After the Person's Born'". Mediaite .
  26. Dale, Daniel (June 6, 2024). "Fact check: Trump falsely claims Democratic states are passing laws allowing people to execute babies after birth". CNN .
  27. Bump, Philip (July 3, 2024). "The target of the right's 'revolution' is pluralistic democracy itself". The Washington Post . Archived from the original on July 3, 2024. Retrieved July 4, 2024.
  28. 1 2 Astor, Maggie (July 3, 2024). "Heritage Foundation Head Refers to 'Second American Revolution'". The New York Times . Archived from the original on July 3, 2024. Retrieved July 4, 2024.
  29. 1 2 Barber, Rachel (July 3, 2024). "Project 2025 head says 'second American Revolution' will be 'bloodless if the left allows'". USA Today . Retrieved July 4, 2024.
  30. The Heritage Foundation [@Heritage] (July 3, 2024). "The Second American Revolution will remain bloodless if the Left allows it to be. Unfortunately, they have a well established record of instigating the opposite" (Tweet) via Twitter.
  31. Klepper, David; Amiri, Farnoush (July 18, 2024). "FACT FOCUS: Heritage Foundation leader wrong to say most political violence is committed by the left". Associated Press News .
  32. Durkee, Alison (August 7, 2024). "Project 2025 Think Tank Leader Delays Book—With JD Vance Foreword—Amid Controversy". Forbes . Retrieved November 29, 2025.
  33. Homans, Charles (November 13, 2024). "A Project 2025 Leader's Exile Ends". The New York Times. Retrieved November 29, 2025.
  34. Asiedu, Kwasi Gyamfi (August 15, 2024). "JD Vance wrote the foreword for Project 2025's Kevin Roberts' upcoming book". Poynter Institute . Retrieved November 29, 2025.
  35. 1 2 3 Wegmann, Philip (November 13, 2024). "'Go to hell': how Project 2025 chief kicked the Guardian out of book event". The Guardian . Archived from the original on November 13, 2024. Retrieved February 5, 2025.
  36. McCoy, Robert (July 24, 2024). "J.D. Vance in Serious Trouble After Damning Project 2025 Book Foreword". The New Republic . Retrieved July 24, 2024.
  37. Pengelly, Martin (July 24, 2024). "JD Vance writes foreword for Project 2025 leader's upcoming book". The Guardian . ISSN   0261-3077 . Retrieved July 25, 2024.
  38. 1 2 Mascaro, Lisa (August 7, 2024). "Project 2025's new leader Kevin Roberts postpones his own book launch until after the election". Associated Press News .
  39. 1 2 Dickey, Colin (August 9, 2024). "Voters Have a Right to Know What Kevin Roberts's Disturbing Book Says". The New Republic . ISSN   0028-6583 . Retrieved August 10, 2024.
  40. Humphrey, Spencer (July 11, 2024). "Walters chooses Project 2025 co-author, other conservative activists to draft social studies curriculum for Oklahoma public schools". KFOR-TV . Retrieved August 28, 2025 via Yahoo News.
  41. Murphy, Sean (May 18, 2025). "New standards for Oklahoma high school students promote misinformation about the 2020 election". Chattanooga Times Free Press . Associated Press . Retrieved August 28, 2025.
  42. 1 2 Arnsdorf, Isaac; Bogage, Jacob (November 6, 2025). "Heritage staff in open revolt over leader's defense of Tucker Carlson" . The Washington Post. ISSN   0190-8286. Archived from the original on November 6, 2025. Retrieved November 6, 2025.
  43. Blight, David W. (August 7, 2025). "What if History Died by Sanctioned Ignorance?". The New Republic. ISSN   0028-6583 . Retrieved August 28, 2025.
  44. Ward, Ian (October 31, 2025). "This statement on Israel is tearing MAGA apart". Politico .
  45. Elia-Shalev, Asaf (November 5, 2025). "US Jewish groups bail from Heritage Foundation's antisemitism initiative over Tucker Carlson". The Times of Israel. ISSN   0040-7909 . Retrieved November 7, 2025.
  46. Deutch, Gabby (November 4, 2025). "Heritage-aligned antisemitism task force threatens to sever ties if reforms not enacted". Jewish Insider. Retrieved November 6, 2025.
  47. Bernard, Andrew (November 5, 2025). "Kevin Roberts admits 'mistake' but says not stepping down at fiery Heritage all-staff meeting". Jewish News Syndicate . Retrieved November 6, 2025.
  48. 1 2 Fahrenthold, David A.; Bensinger, Ken (November 13, 2025). "In Explaining His Gaffe, Heritage Foundation Leader Pleads Ignorance" . The New York Times . Archived from the original on November 13, 2025. Retrieved November 13, 2025.
  49. Fahrenthold, David (November 17, 2025). "Heritage Foundation Board Member Resigns Over Video Defending Carlson" . The New York Times . Archived from the original on November 18, 2025. Retrieved November 19, 2025.
  50. Gomez Licon, Adriana (December 5, 2024). "An architect of Project 2025 is pressuring Republican senators to confirm Pete Hegseth". Associated Press News . Retrieved February 5, 2025.
  51. Leingang, Rachel (November 14, 2024). "The force behind Project 2025: Kevin Roberts has the roadmap for a second Trump term". TheGuardian.com . Retrieved February 5, 2025.
  52. "Project 2025, Explained". American Civil Liberties Union. Retrieved February 5, 2025.
  53. "Project 2025 Would Destroy the U.S. System of Checks and Balances and Create an Imperial Presidency". Center for American Progress. October 1, 2024. Retrieved February 5, 2025.
  54. "Heritage Foundation president Kevin Roberts: "The overlap is tremendous" between Trump's campaign platform and Project 2025". Media Matters for America . July 11, 2024.
  55. Lawton, Sophie (September 6, 2024). "Heritage Foundation President Kevin Roberts says his group will release a "Project 2028" if Kamala Harris wins". Media Matters for America. Retrieved April 3, 2025.
  56. DiFeliciantonio, Chase (September 5, 2024). "Heritage Foundation chief at S.F. tech event vows 'Project 2028' if Harris wins". San Francisco Chronicle. Archived from the original on March 18, 2025. Retrieved April 3, 2025.
  57. Tunney, Catharine (September 3, 2025). "Project 2025 mastermind invited to Carney's cabinet meeting no longer speaking". CBC News .
  58. Leingang, Rachel; Kirchgaessner, Stephanie (July 26, 2024). "Kevin Roberts, architect of Project 2025, has close ties to radical Catholic group Opus Dei". The Guardian.
  59. Montgomery, David (January 29, 2024). "A New Leader Has Transformed Heritage. Now He Wants to Transform Conservatism". NOTUS .
  60. Kirchgaessner, Stephanie (September 24, 2024). "Project 2025 mastermind allegedly told colleagues he killed a dog with a shovel". The Guardian. ISSN   0261-3077 . Retrieved November 13, 2024.
  61. Roberts, Kevin (2024). Dawn's Early Light: Burning Down Washington to Save America. HarperCollins. ISBN   978-0063353503.