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Founded | 2006 |
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Defunct | 2008 |
Headquarters | Los Angeles, California , United States [1] |
Key people | Reed Hastings |
Website | netflix |
Red Envelope Entertainment LLC (originally Netflix First) was a film production and distribution unit created by Netflix in 2006. [2] The studio produced independent content for the company's DVD-by-mail service. [3] The company produced and/or distributed over 100 films, before ultimately being closed in 2008. [4] The firm cited the closure of the production division, as a result of pressure from partnered film studios, which were competing for rights.
In 2012, Netflix returned to producing original content under its own banner. [3]