Nickelodeon (abbreviated as Nick) is an Indian children's pay television channel based in Mumbai, Maharashtra, India. It is the Indian equivalent of the original American network and is owned by Disney Star, a joint venture between Disney India and Viacom18 under license from Paramount Global. Despite using the "Nickelodeon" branding, it does not air any content from the original channel in recent times[when?] as part of a localisation strategy; instead the original Nickelodeon content is only broadcast on the Nickelodeon HD+ channel. As of October 2020, Nickelodeon is the most watched children's channel in India.[2]
Nickelodeon was launched in India on 16 October 1999. Zee TV was in charge of distributing the channel to cable operators, in a deal made with Viacom.[3]Zee TV also launched a Nickelodeon-branded programming block on its main channel as part of a distribution deal between Viacom International and Zee Entertainment Enterprises. It was replaced by the Cartoon Network block in 2002.[3][4]
In 2004, Viacom revamped Nickelodeon in India to increase its viewership, including branding the channel just as Nick, creating local programs and launching a Hindi audio track.[5][6]
On 23 November 2006, Nickelodeon India ceased to be distributed in Pakistan and was replaced with a dedicated local version of Nickelodeon in that country.[7]
Viacom signed a programming deal with Sun TV Network in 2007 according to which Nickelodeon shows will air on Chutti TV dubbed in Tamil and Telugu. This deal was later cancelled when Nickelodeon decided to add Tamil and Telugu audio tracks to their own channel.[8]
In 2007, the joint venture between Viacom and TV18 called Viacom18 was formed, and the channels MTV, Nick India and VH1 became part of the new company.[9]
Shortened version of the current logo used on airNickelodeon Wordmark logo since 2009, given the slight vermillion tint in 2017
On 25 June 2010, Nick India was rebranded, using the newly launched logo used in US. It was the last major market to undergo this makeover.[10] In December 2011, Viacom 18 launched a new channel called Sonic.[11] Initially, the channel was focused on action and adventure, before switching their focus to comedy in 2016.[12]
Nick Jr. was launched in late 2012 after being spun off from the main channel.[15] As the main channel did not air any live action shows, these shows aired on TeenNick, which was aired in the evenings on Nick Jr. until 1 February 2017, when it was discontinued.
On 5 December 2015, Viacom18 launched Nickelodeon HD+, the first children's channel in High Definition in India.[17] It originates a different schedule than the main network, including previously unaired international programming such as The Legend of Korra.
Nick India added a Kannada audio track to the channel on 1 September 2018. Four additional language tracks in Marathi, Bengali, Gujarati and Malayalam were added in 2019.[19]
Nick India announced its first co-production with Nickelodeon International called The Twisted Timeline of Sammy & Raj, which first premiered internationally in late 2022.[20] It premiered in India on 15 October 2023.[citation needed]
On April 15, 2024, the channel, along with its sister channel Nick Jr., started to use the Splat rebrand being used internationally. Unlike most Nickelodeon feeds adopting the Nickelodeon logo, the channel retained its on-air name as Nick.[22]
After the success of Nickelodeon U.S. game shows, Nick India produced two local game shows, Dum Dama Dum[23] and Gilli Gilli Gappa.[24] They launched J Bole Toh Jadoo, a spin-off series of 2003's Koi... Mil Gaya. The series premiered on 14 November 2004 on Children's Day.
In 2006 Nick India started acquiring Japanese animated shows such as Ninja Hattori, Perman and Mighty Cat Masked Niyander.[25] Due to poor performance of original Nickelodeon content,[6][26] the channel started to rely more on third party programming and focused on animated content only. Newer live-action shows like iCarly were not aired until the launch of TeenNick in 2012 and some ongoing Nickelodeon cartoons at that time such as The Fairly OddParents were permanently removed from the channel. Only some shows like Tak and the Power of Juju and The Penguins of Madagascar premiered in later years.
Nick started airing Colors's show Jai Shri Krishna in 2009. The show was re-edited and customized for a younger audience.[27] They also acquired Little Krishna, an animated series produced by BIG Animation India and The Indian Heritage Foundation in May 2009.[28] Also, in 2009 the channel started acquired the French series Oggy and the Cockroaches.
Starting in 2011, Nickelodeon India started producing local animated shows, starting with Keymon Ache and a theatrical movie based on the series.[13] The local strategy became successful with Motu Patlu in 2012, and they later launched more local animated series like Pakdam Pakdai in 2013 (which later moved to Nickelodeon Sonic), Shiva in 2015, Gattu Battu in 2017, Rudra in 2018, Ting Tong in 2020 and Chikoo aur Bunty in 2021. The success with domestic products gave the network the latitude to reduce their dependence on foreign content, and with the launch of Nickelodeon HD+ in 2015, the original shows from the American and British networks migrated to that channel space instead.
Sister channels
Nickelodeon HD+
Nickelodeon HD+ (abbreviated as Nick HD+) launched on 5 December 2015. It is the high-definition counterpart of Nickelodeon India. Original content from the U.S. television channel are shown only on the channel.
Before the launch of the channel, Nick Jr. was started as a block on Nickelodeon at morning times which broadcast shows for kids like Dora the Explorer, Go Diego Go, etc. On 21 November 2012, Viacom18 launched TeenNick and Nick Jr. as a single channel in which Nick Jr. airs in the daytime while TeenNick aired at night. However, TeenNick was discontinued on 1 February 2017, which made Nick Jr. a 24-hour channel. The block on Nickelodeon was discontinued in 2018.
Nickelodeon Sonic was launched on 20 December 2011, focusing on action and teens. In 2016, the channel changed strategy to attract younger audiences, including producing local original content for the channel.
Notes
↑ The logo's wordmark has been in use since 2010. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a white wordmark in conjunction with a fully orange splat.
Related Research Articles
Nickelodeon is an American pay television channel owned by Paramount Global through Paramount Media Networks' subdivision, Nickelodeon Group. Launched on April 1, 1979, as the first cable channel for children, the channel is primarily aimed at children and adolescents aged 2 to 17, along with a broader family audience through its program blocks.
Viacom International Inc. is the international division of the Paramount Media Networks subsidiary of Paramount Global that oversees the production, broadcasting and promotion of its brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon and BET, as well as CBS-branded channels co-owned with AMC Networks International. PIN also owned a 30% stake in the Rainbow S.p.A. animation studio in Italy from 2011 to 2023 and a stake in Viacom18, an Indian joint venture with domestic partner TV18, from 2007 to 2024.
Nickelodeon is an pan-Arab pay television channel for kids that is exclusively available on OSN. It is the official Arabic-localised variant of Nickelodeon and until 2011, it was the last remaining channel to retain the 'splat' logo that was used from 1984 to 2009 in the United States.
Nickelodeon Sonic is an Indian children's pay television channel operated by Viacom18 as part of the Nickelodeon India network.
Motu Patlu is an Indian animated sitcom that premiered on Nickelodeon in India on 16 October 2012. This show is available in Hindi, Tamil, Telugu, Malayalam, Marathi, Kannada and Bengali. The series is adapted from the classic comic strip Lotpot. It focuses on the misadventures of two friends, Motu and Patlu, landing in trouble and comical situations, later being rescued only by luck. It is one of the most popular kids' shows in India.
TeenNick India was a programming block devoted to teens, it was part of Nickelodeon India from 2012 to 2017.
Nick Jr. is an Indian children's pay television kids channel which is devoted to toddlers. The channel is the Indian equivalent to the American Nick Jr and a part of the Indian Nickelodeon.
The Nick Jr. Channel, sometimes shortened to Nick Jr., is an American pay television channel spun off from Nickelodeon's Nick Jr. programming block and owned and operated by the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on September 28, 2009 in the channel space previously held by Noggin, the channel primarily targets preschoolers and toddlers ages 2 to 6 years old. Its lineup features a mix of original programming, along with series from the Nick Jr. block; to avoid confusion between the two different entities, the separate channel has been identified on-air as the "Nick Jr. Channel" since March 2018 to the present day for promos and until September 2023 for the on-screen graphic.
TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Nickelodeon. The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teenage audience: TEENick on Nickelodeon and The N on Noggin. Before its introduction as a channel, TeenNick's space used to be held by Nick GAS and a short-lived, 24-hour version of The N.
Spacetoon India is an Indian media and licensing company. It was established in 2006. Spacetoon has more than 70 licensing deals, including for Crayon Shin-chan, Doraemon and Hello Kitty. The company also creates original intellectual property, including Fafa & Juno.
Keymon Ache is an Indian animated television series produced by DQ Entertainment International, which aired on Nickelodeon India. It was the first Indian non-mythological animated show that was produced completely locally.
Keymon & Nani In Space Adventure is a 2012 Indian animated film based on the series Keymon Ache. It was released in theatres on 9 November 2012. The character of Nani in this film was voiced by Usha Uthup.
References
1 2 3 Singh, Paramveer (5 August 2021). Indian Silver Screen. K.K. Publications. p.162. Archived from the original on 12 May 2023. Retrieved 5 July 2022.
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