Colors Infinity

Colors Infinity

Long used since 2018
Country	India
Broadcast area	Indian subcontinent
Headquarters	Mumbai, Maharashtra, India
Programming
Language(s)	English
Picture format	1080i HDTV (downscaled to letterboxed 576i for the SDTV feed)
Ownership
Owner	JioStar
History
Launched	31 July 2015;10 years ago (2015-07-31)
Links
Website	colorsinfinity.com
Availability
Streaming media
JioHotstar	India

Colors Infinity is an Indian pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Launched on July 31, 2015, it primarily broadcasts English-language entertainment programming, including American and British television series, reality shows, and lifestyle programming. The channel is aimed at the urban, English-speaking audience in India. ^{[1] [2] [3]}

History

Colors Infinity was launched as part of Viacom18's expansion into the English-language entertainment space in India. It was positioned to compete with other established channels in the genre, such as Star World and Zee Café. The channel was co-curated at launch by prominent Indian film personalities Karan Johar and Alia Bhatt, who were involved in selecting the initial programming lineup. ^[4]

Original programming

Along with airing syndicated TV series, it also started producing its own original series. Till date it has produced four original series.

• The Stage ^[5] is an English language singing show that premiered on 10 October 2015. Season 1 was hosted by Shibani Dandekar and was judged by Vishal Dadlani, Monica Dogra, Ehsaan Noorani, and Devraj Sanyal. ^[6]
• Born Stylish was a celebrity talk show dedicated to fashion and style, and premiered on Saturday, 28 November 2015. ^[7] They also produced a one-episode special show called Journeys of a Lifetime. ^[8]
• Vogue BFFs is a new-format talk show, where a Bollywood celeb is joined by his/her lesser known BFF (Best Friend Forever), was premiered on Saturday, 24 September 2016 at 9 PM on Colors Infinity, hosted by Kamal Sidhu.
• Top Model India is the English language modeling show that premiered on 4 February 2018, hosted by Lisa Haydon.
• Motu Patlu Seedhi Baat, was TV movie premiered on Sunday 16 March 2025 at 12 PM & 8 PM on Colors Infinity

References

1. Wanvari, Anil. "Indian Television Dot Com | Viacom 18 strengthens English entertainment portfolio; launches Colors Infinity". www.indiantelevision.com. Archived from the original on 3 July 2015. Retrieved 1 July 2015.
2. "Viacom 18 enters English GEC space with Colors Infinity | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". www.bestmediainfo.com. Archived from the original on 1 July 2015. Retrieved 1 July 2015.
3. Wanvari, Anil. "Indian Television Dot Com | Viacom18 bullish on English entertainment; launches Colors Infinity". www.indiantelevision.com. Archived from the original on 3 July 2015. Retrieved 6 July 2015.
4. bureau, afaqs! news. "Viacom18's Colors Infinity to launch on July 31". www.afaqs.com. Retrieved 22 March 2025.{{cite web}}: |last= has generic name (help)
5. "Colors Infinity looks to push the envelope with 'The Stage'". Indian Television Dot Com. Retrieved 23 May 2016.^{[ permanent dead link ]}
6. "'The Stage' winner Yatharth Ratnum says he loves old Bollywood songs | Latest News & Updates at Daily News & Analysis". dna. 19 December 2015. Archived from the original on 2 May 2016. Retrieved 23 May 2016.
7. "Colors Infinity and Vh1 to launch homegrown celebrity talk show 'Born Stylish'". Television Post. Archived from the original on 1 July 2016. Retrieved 23 May 2016.
8. "Colors Infinity to air 'Journeys of a lifetime' on 27 December". Indian Television Dot Com. Archived from the original on 29 June 2016. Retrieved 23 May 2016.