December14, 1998;25 years ago(1998-12-14) (as a company)
Fate
Purchased by Hasbro in 1984; merged with Parker Brothers to be reincorporated as "Hasbro Games" (now Hasbro Gaming) in 1998; remained as a brand until 2009
Milton Bradley Company or simply Milton Bradley (MB) was an American board game manufacturer established by Milton Bradley (1836-1911) in Springfield, Massachusetts, in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the largest game manufacturer in the United States. It was acquired by Hasbro in 1984, and merged with their subsidiary Parker Brothers in 1998. The brand name continued to be used by Hasbro until 2009.
Milton Bradley found success making board games. In 1860, Milton Bradley moved to Springfield, Massachusetts, and set up the state's first color lithography shop. Its graphic design of Abraham Lincoln sold well, until Lincoln grew his beard and rendered the likeness out-of-date.
Struggling to find a new way to use his lithography machine, Bradley visited his friend George Tapley.[1] Tapley challenged him to a game, most likely an old English game. Bradley conceived the idea of making a purely American game.[2] He created The Checkered Game of Life, which had players move along a track from Infancy to Happy Old Age,[3] in which the point was to avoid Ruin and reach Happy Old Age. Squares were labeled with moral positions from honor and bravery to disgrace and ruin. Players used a spinner instead of dice because of the negative association with gambling.[3]
By spring of 1861, over 45,000 copies of The Checkered Game of Life had been sold. Bradley became convinced board games were his company's future.[2]
When the American Civil War broke out in early 1861, Milton Bradley temporarily gave up making board games and tried to make new weaponry. However, upon seeing bored soldiers stationed in Springfield, Bradley began producing small games which the soldiers could play during their down time. These are regarded as the first travel games in the country.[4] These games included chess, checkers, backgammon, dominoes, and "The Checkered Game of Life". They were sold for one dollar a piece to soldiers and charitable organizations, which bought them in bulk to distribute.
Kindergarten movement
The Milton Bradley Company took a new direction in 1869 after Milton Bradley went to hear a lecture about the kindergarten movement by early education pioneer, Elizabeth Peabody. Peabody promoted the philosophy of the German scholar Friedrich Froebel. Froebel believed and advocated that children learn and develop through creative activities. Bradley would spend much of the rest of his life promoting the kindergarten movement both personally and through the Milton Bradley Company.[5]
Bradley's kindergarten material and school aids, 1896
In the late 1860s, Bradley became involved in the kindergarten movement. Deeply invested in the cause, his company began manufacturing educational items such as colored papers and paints. The company was hurt by Bradley's generosity as he gave these materials away free of charge. Due to the Long Depression of the late 1870s, his investors told him either his kindergarten work must go or they would go. Bradley chose to keep his kindergarten work. His friend George Tapley bought the interest of the lost investors and took over as president of the Milton Bradley Company.[5]
Springfield's first kindergarten students were Milton Bradley's two daughters, and the first teachers in Springfield were Milton, his wife, and his father.[6] Milton Bradley's company's involvement with kindergartens began with the production of "gifts", the term used by Froebel for the geometric wooden play things that he felt were necessary to properly structure children's creative development. Bradley spent months devising the exact shades in which to produce these materials; his final choice of six pigments of red, orange, yellow, green, blue, and violet would remain the standard colors for children's art supplies through the 20th century.[5]
By the 1870s, the company was producing dozens of games and capitalizing on fads. Milton Bradley became the first manufacturer in America to make croquet sets. The sets included wickets, mallets, balls, stakes, and an authoritative set of rules to play by that Bradley himself had created from oral tradition and his own sense of fair play.[2] In 1880, the company began making jigsaw puzzles.
The company's educational supplies turned out to be a large portion of their income at the turn of the century. The company produced supplies that any grade school teacher could use, such as toy money, multiplication sticks, and movable clock dials. Milton Bradley continued producing games, particularly parlor games played by adults. These included Visit to the Gypsies, Word Gardening, Happy Days in Old New England, and Fortune Telling. The company also created jigsaw puzzles of wrecked vehicles, which were popular among young boys.[2]
Later years
When Milton Bradley died in 1911, the company was passed to Robert Ellis, who passed it to Bradley's son-in-law Robert Ingersoll, who eventually passed it to George Tapley's son, William. In 1920, Bradley bought out McLoughlin Brothers, which went out of business after John McLoughlin's death.[4]
Milton Bradley began to decline in the 1920s and fell dramatically in the 1930s during the Great Depression. Fewer people were spending money on board games. The company kept losing money until 1940, when they sank too low and banks demanded payment on loans.[2]
Desperate to avoid bankruptcy, the board of directors persuaded James J. Shea, a Springfield businessman, to take over presidency of the company. Shea immediately moved to decrease the company's debt. He began a major renovation of the Milton Bradley plant by burning old inventory that had been accumulating since the turn of the century.
With the outbreak of World War II, Milton Bradley started producing a universal joint created by Shea used on the landing gear of fighter planes. They also reproduced a revised version of their game kits for soldiers, which earned the company $2 million.[2] Milton Bradley did not stop creating board games, although they did cut their line from 410 titles to 150. New games were introduced during this time, such as the patriotic Game of the States, Chutes & Ladders, and Candyland.[4]
The advent of the television could have threatened the industry, but Shea used it to his advantage. Various companies acquired licenses to television shows for the purpose of producing all manner of promotional items including games.[4] In 1959, Milton Bradley released Concentration, a memory game based on an NBCtelevision show of the same name; the game was such a success that editions were issued annually into 1982, long after the show was cancelled in 1973 (similar practices were used for box game adaptations of the game shows Password and Jeopardy!).
Milton Bradley celebrated their centennial in 1960 with the re-release of The Checkered Game of Life, which was modernized. It was now simply called The Game of Life and the goal was no longer to reach Happy Old Age, but to become a millionaire. Twister made its debut in the 1960s as well. Thanks to Johnny Carson's suggestive comments as Eva Gabor played the game on his show, Twister became a phenomenon.[2] In the 1960s, Milton Bradley games were licensed in Australia by John Sands Pty Ltd.
In 1967, James Shea Jr. took over as president of Milton Bradley (becoming CEO in 1968) succeeding his father. During his presidency, Milton Bradley bought Playskool Mfg. Co. and the E.S. Lowe Company, makers of Yahtzee, and Body Language.
During the 1970s and 1980s, electronic games became popular. Milton Bradley released Simon in 1978, which was fairly late in the movement. By 1980, it was their best-selling item.[2]
In 1979, Milton Bradley also developed the first hand-held cartridge-based console, the Microvision.
In 1983, seeing the potential in the new Vectrex vector-based video game console, the company purchased General Consumer Electronics (GCE). Both the Vectrex and the Microvision were designed by Jay Smith.
During the late 1980s and early 1990s, Milton Bradley marketed a series of games (such as HeroQuest and Battle Masters) in North America that were developed in the United Kingdom by Games Workshop (GW) that drew heavily from GW's Warhammer Fantasy universe, albeit without explicit reference to the Warhammer product line.
In 1991, Hasbro acquired Tonka, which included Parker Brothers.[9] In 1998, Milton Bradley merged with Parker Brothers to form Hasbro Games.[10] After the consolidation, Milton Bradley and Parker Brothers turned into brands of Hasbro before being dropped in 2009 in favor of the parent company's name, since adjusted to Hasbro Gaming.
1 2 3 Produced by the "Milton Bradley Electronics" division.
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The Microvision is the first handheld game console that used interchangeable cartridges and in that sense is reprogrammable. It was released by the Milton Bradley Company in November 1979 for a retail price of $49.99, equivalent to $212.00 in 2023.
The Vectrex is a vector display-based home video game console - the only one ever designed and released for the home market, that was developed by Smith Engineering and manufactured and sold by General Consumer Electronics. It was first released for the North America market in October 1982 and then Europe and Japan in 1983. Originally produced by General Consumer Electronics, it was later licensed to Milton Bradley after they acquired the company. Bandai released the system in Japan.
Hasbro, Inc. is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.
Twister is a game of physical skill produced by Milton Bradley Company and Winning Moves Games USA. It is played on a large plastic mat that is spread on the floor or ground. The mat has four rows of six large colored circles on it with a different color in each row: red, yellow, green and blue. A spinner tells players where they have to place their hand or foot. The game promotes itself as "the game that ties you up in knots".
Candy Land is a simple racing board game created by Eleanor Abbott and published by Milton Bradley in 1948. The game requires no reading and minimal counting skills, making it suitable for young children. No strategy is involved as players are never required to make choices; only following directions is required. About one million copies per year are sold.
Parker Brothers was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. Among its products were Monopoly, Clue, Sorry!, Risk, Trivial Pursuit, Ouija, Aggravation, Bop It, Scrabble, and Probe. The trade name became defunct with former products being marketed under the "Hasbro Gaming" label, with the logo shown on Monopoly games.
Battleship is a strategy type guessing game for two players. It is played on ruled grids on which each player's fleet of warships are marked. The locations of the fleets are concealed from the other player. Players alternate turns calling "shots" at the other player's ships, and the objective of the game is to destroy the opposing player's fleet.
Connect Four is a game in which the players choose a color and then take turns dropping colored tokens into a six-row, seven-column vertically suspended grid. The pieces fall straight down, occupying the lowest available space within the column. The objective of the game is to be the first to form a horizontal, vertical, or diagonal line of four of one's own tokens. It is therefore a type of m,n,k-game with restricted piece placement. Connect Four is a solved game. The first player can always win by playing the right moves.
Simon is an electronic game of short-term memory skill invented by Ralph H. Baer and Howard J. Morrison, working for toy design firm Marvin Glass and Associates, with software programming by Lenny Cope. The device creates a series of tones and lights and requires a user to repeat the sequence. If the user succeeds, the series becomes progressively longer and more complex. Once the user fails or the time limit runs out, the game is over. The original version was manufactured and distributed by Milton Bradley and later by Hasbro after it took over Milton Bradley. Much of the assembly language code was written by Charles Kapps, who taught computer science at Temple University and also wrote one of the first books on the theory of computer programming. Simon was launched in 1978 at Studio 54 in New York City and was an immediate success, becoming a pop culture symbol of the 1970s and 1980s.
McLoughlin Bros., Inc. was a New York manufacturing company active between 1858 and 1920. As a publisher itself, the company was a pioneer in color printing technologies in children's books. The company specialized in retellings or bowdlerizations of classic stories for children.
Larry Harris Jr. is a game designer.
The board game Monopoly has its origin in the early 20th century. The earliest known version, known as The Landlord's Game, was designed by Elizabeth Magie and first patented in 1904, but existed as early as 1902. Magie, a follower of Henry George, originally intended The Landlord's Game to illustrate the economic consequences of Ricardo's Law of economic rent and the Georgist concepts of economic privilege and land value taxation. A series of board games was developed from 1906 through the 1930s that involved the buying and selling of land and the development of that land. By 1933, a board game already existed much like the modern version of Monopoly that has been sold by Parker Brothers and related companies through the rest of the 20th century, and into the 21st. Several people, mostly in the midwestern United States and near the East Coast of the United States, contributed to its design and evolution.
Milton Bradley was an American business magnate, game pioneer and publisher, credited by many with launching the board game industry, with his eponymous enterprise, which was purchased by Hasbro in 1984, and folded in 1998.
The Milton-Bradley Company is a historic former factory complex at Park, Cross, and Willow Streets in Springfield, Massachusetts. The factory was built beginning in about 1880, and expanded over the next decades to include a variety of brick multi-story buildings that are relatively utilitarian in appearance. When built, the property belonged to George Tapley, a principal in the Taylor and Tapley Manufacturing Company and a childhood friend of Milton Bradley. Bradley had entered the toy business in the 1860s, and moved his company to Tapley's premises in 1882.
The Game of Life, also known simply as Life, is a board game originally created in 1860 by Milton Bradley as The Checkered Game of Life, the first ever board game for his own company, the Milton Bradley Company. The Game of Life was US's first popular parlor game. The game simulates a person's travels through their life, from early adulthood to retirement, with college if necessary, jobs, marriage, and possible children along the way. Up to six players, depending on the version, can participate in a single game. Variations of the game accommodate up to ten players.
Elefun is a 1993 children's game from Hasbro. Players use a net to catch butterflies from a plastic elephant's 1-metre-long (3.3 ft) trunk, a plastic chute through which the paper butterflies travel, propelled up by a motor in the elephant. The game was republished twice between 2003 and 2009, starting with the marketing under its "Elefun and Friends" name. This consists of Hungry Hungry Hippos, Mouse Trap, Chasing Cheeky, and Gator Golf.
Trump: The Game is a board game named after Donald Trump. Milton Bradley Company initially released the game in 1989, but it sold poorly, with only 800,000 copies sold out of an expected two million. Parker Brothers re-released Trump: The Game in 2004 following the success of Trump's reality television series, The Apprentice, from earlier that year. Trump: The Game received poor reviews from critics and the public.
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