Company type | Division (1920–1951) |
---|---|
Industry | |
Founded | 1858 |
Founder |
|
Defunct | 1951 |
Fate | Acquired by Milton Bradley in 1920, became a division of it. |
Successor |
|
Headquarters | , US |
Products | |
Number of employees | 75 (1870s [1] ) |
Parent | Milton Bradley (1920–1951) |
McLoughlin Bros., Inc. was a New York manufacturing company active between 1858 [2] and 1920. As a publisher itself, the company was a pioneer in color printing technologies in children's books. [3] The company specialized in retellings or bowdlerizations of classic stories for children.
McLoughlin Bros. also produced board games, puzzles, and paper toys. [1]
The artistic and commercial roots of the McLoughlin firm were first developed by John McLoughlin, Jr. (1827–1905) who made his younger brother Edmund McLoughlin (1833 or 4-1889) a partner in 1855. By 1886, the firm published a wide range of items, including cheap chapbooks, large folio picture books, linen books, puzzles, games, paper soldiers and paper dolls. In 1884 their typewriter appeared which sold for $10.
Many of the earliest and most valuable board games in America were produced by McLoughlin Brothers of New York. In 1920 the corporation was sold to Milton Bradley & Company. McLoughlin ceased game production at this time, but continued publishing their picture books. MB itself was purchased by Hasbro in 1984 and merged with Parker Brothers in 1998 to form Hasbro Games. The two became brands of Hasbro until 2009 when they were retired in favor of the Hasbro name.
The company worked with numerous artists of the time, including Sarah Noble Ives, William Bruton, Edward P. Cogger, Enos Comstock, Frances Bassett Comstock, Georgina A. Davis, Henry Walker Herrick, Justin H. Howard, May Audubon Post, Victor Renwick, Ida Waugh, and Lois Williams. [1] These artists created richly colored watercolors as well as pen-and-ink drawings, which were adapted to the printing processes for mass production.
John McLoughlin, Jr.'s death in 1905 caused the firm the loss of his artistic and commercial leadership, so in 1920 it was sold to the Milton Bradley Company. [4] Following that, the Brooklyn factory was closed and the firm moved to Springfield, Massachusetts. During its time as a division of Milton Bradley, McLoughlin ceased game production although it continued publicating picture books. McLoughlin Bros. enjoyed some success in the 1930s with mechanical paper toys called "Jolly Jump-Ups" but the it stopped production during World War II. [1]
In 1951 the "McLoughlin Brothers" trademark was sold to New York toy manufacturer Julius Kushner. At that time, their collection of original artwork for publication was split between members of the board. A portion of that collection was later donated to the American Antiquarian Society. [1] In 1954, McLoughlin Brothers books were sold to Grosset & Dunlap. [5] Kushner released some McLoughlin's successful products such as the Jolly Jump-Ups. [1]
On the other hand, the McLoughlin line of children's books was sold to Grosset & Dunlap in June 1954. Several books bearing the 'McLoughlin Bros.' imprint were issued until the 1970s when the name dropped out of print. [1]
Hasbro, Inc. is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.
Twister is a game of physical skill produced by Milton Bradley Company and Winning Moves Games USA. It is played on a large plastic mat that is spread on the floor or ground. The mat has four rows of six large colored circles on it with a different color in each row: red, yellow, green and blue. A spinner tells players where they have to place their hand or foot. The game promotes itself as "the game that ties you up in knots".
Milton Bradley Company or simply Milton Bradley (MB) was an American board game manufacturer established by Milton Bradley (1836-1911) in Springfield, Massachusetts, in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the largest game manufacturer in the United States. It was acquired by Hasbro in 1984, and merged with their subsidiary Parker Brothers in 1998. The brand name continued to be used by Hasbro until 2009.
Candy Land is a simple racing board game created by Eleanor Abbott and published by Milton Bradley in 1948. The game requires no reading and minimal counting skills, making it suitable for young children. No strategy is involved as players are never required to make choices; only following directions is required. About one million copies per year are sold.
Parker Brothers was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. Among its products were Monopoly, Clue, Sorry!, Risk, Trivial Pursuit, Ouija, Aggravation, Bop It, Scrabble, and Probe. The trade name became defunct with former products being marketed under the "Hasbro Gaming" label with the logo shown on Monopoly games.
Howard Roger Garis was an American author, best known for a series of books that featured the character of Uncle Wiggily Longears, an engaging elderly rabbit. Many of his books were illustrated by Lansing Campbell. Garis and his wife, Lilian Garis, were possibly the most prolific children's authors of the early 20th century.
Raggedy Ann is a character created by American writer Johnny Gruelle (1880–1938) that appeared in a series of books he wrote and illustrated for young children. Raggedy Ann is a rag doll with red yarn for hair and a triangle nose. The character was created in 1915, as a doll, and was introduced to the public in the 1918 book Raggedy Ann Stories. When a doll was marketed with the book, the concept had great success. A sequel, Raggedy Andy Stories (1920), introduced the character of her brother, Raggedy Andy. Further characters such as Beloved Belindy, a black mammy doll, were featured as dolls and characters in books.
Playskool is an American brand of educational toys and games for children. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant in the aforementioned city was shut down in 1984, and Playskool became a brand of Hasbro, which had acquired Milton Bradley that same year.
Filmways, Inc. was a television and film production company founded by American film executive Martin Ransohoff and Edwin Kasper in 1952. It is probably best remembered as the production company of CBS' "rural comedies" of the 1960s, including Mister Ed, The Beverly Hillbillies, Petticoat Junction, and Green Acres, as well as the comedy-drama The Trials of O'Brien, the western Dundee and the Culhane, the adventure show Bearcats!, the police drama Cagney & Lacey, and The Addams Family. Notable films the company produced include The Sandpiper, The Cincinnati Kid, The Fearless Vampire Killers, Ice Station Zebra, Summer Lovers, The Burning, King, Brian De Palma's Dressed to Kill and Blow Out, and Death Wish II.
Grosset & Dunlap is a New York City-based publishing house founded in 1898.
Paper dolls are figures cut out of paper or thin card, with separate clothes, also made of paper, that are usually held onto the dolls by paper folding tabs. They may be a figure of a person, animal or inanimate object. Paper dolls have been inexpensive children's toys for almost two hundred years. Artists are turning paper dolls into an art form.
Milton Bradley was an American business magnate, game pioneer and publisher, credited by many with launching the board game industry, with his eponymous enterprise, which was purchased by Hasbro in 1984, and folded in 1998.
Mall Madness is a shopping themed board game released by Milton Bradley in 1988.
Schaper Toys, or W.H. Schaper Mfg. Co., Inc. as it was originally known, was a game and toy company founded in 1949 by William Herbert Schaper in Robbinsdale, Minnesota. "Herb" Schaper published a variety of games but was best known for having created the children's game, Cootie. In 1971, the company was sold to Kusan, Inc., and began operating as Schaper Toys, a subsidiary of Kusan, Inc. In 1986, Schaper Toys was acquired by Tyco Toys, which sold the rights to Cootie and three other of the company's best-known games to the Milton Bradley Company. These games are still being sold.
The Game of Life, also known simply as Life, is a board game originally created in 1860 by Milton Bradley as The Checkered Game of Life, the first ever board game for his own company, the Milton Bradley Company. The Game of Life was US's first popular parlour game. The game simulates a person's travels through their life, from early adulthood to retirement, with college if necessary, jobs, marriage, and possible children along the way. Up to six players, depending on the version, can participate in a single game. Variations of the game accommodate up to ten players.
Beverly Gray is a series of mystery stories comprising 26 novels, and published between 1934 and 1955, by Clair Blank, the pen name of Clarissa Mabel Blank Moyer. The novels began as a series of school stories, following the progress of Beverly, its main character, through college, various romances, and a career as a reporter, before evolving strictly into a mystery series.
Laura Belinda Charlotte Jewry, was a Victorian English writer primarily known for her children's literature. Her work was often produced in children's series including Aunt Louisa's Toy Books, Aunt Louisa’s Big Picture Series, and The Young Folk's Shakespeare Series.
Neecy Twinem is an American artist, toy designer, academic professor, and author and illustrator of over 35 children’s books published in several languages.
The Jolly Darkie Target Game was a game developed and manufactured by the McLoughlin Brothers which was released in 1890. It was produced until at least 1915. Other companies produced similar games, such as Alabama Coon by J. W. Spear & Sons.
Trump: The Game is a board game named after Donald Trump. Milton Bradley Company initially released the game in 1989, but it sold poorly, with only 800,000 copies sold out of an expected two million. Parker Brothers re-released Trump: The Game in 2004 following the success of Trump's reality television series, The Apprentice, from earlier that year. Trump: The Game received poor reviews from critics and the public audience.