History
Background
Under the leadership of Brian Goldner as the chairman and chief executive officer (CEO), American toy company Hasbro was expanding into the audiovisual media industry, especially theatrical feature film productions. [6] [7] On August 22, 2019, Hasbro announced its purchase of the Canadian company Entertainment One (eOne) for about US$4 billion; [8] Goldner led the acquisition. [6] The deal was completed on December 30, 2019. [2] Following the acquisition of eOne, Hasbro's own media production and distribution company Allspark (formerly known as Hasbro Studios) was folded into the acquired Canadian subsidiary, [9] which was under the leadership of Darren Throop, president of family brands Olivier Dumont, and former HBO head of programming Michael Lombardo. [2] [10]
However, following the death of Goldner on October 12, 2021, [6] [7] the subsequent promotion of Chris Cocks (who was previously with another Hasbro division, Wizards of the Coast) as the CEO in early-2022, [11] and after defeating a board challenge from a hedge fund company in June 2022 over the management of WotC, [12] [13] Hasbro announced in late-2022 their intent to sell most eOne assets with companies such as Fremantle (who dropped out of the bid), Lionsgate, Legendary, CVC Capital Partners and GoDigital Media Group bidding for the acquisition, a transaction that would place the distribution rights to the Hasbro Studios/Allspark library and newer Hasbro-related content back to Hasbro. It was ultimately decided that on August 3, 2023, Lionsgate would acquire the eOne assets for $500 million. The deal closed on December 27, 2023. [4]
Development
During its 2023 Q2 Earnings Conference Call in August 2023, Hasbro announced a new banner titled Hasbro Entertainment. The studio is being overseen by former Entertainment One executives Olivier Dumont as president, Zev Foreman as head of film, and Gabriel Marano as head of television. Dumont was quoted as saying, "We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry's best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience." [14]
Additionally, Tim Kilpin, President of Toy Licensing and Entertainment for Hasbro, was quoted as saying, "Entertainment is core to Hasbro's strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including Peppa Pig , My Little Pony , and Transformers , reaching audiences through varied platforms in ways that resonate in today's fast-paced world." [14]
On October 3, 2024, in the same day of the premieres of its revival versions of the Scrabble and Trivial Pursuit game shows on The CW, Hasbro Entertainment launched an unscripted division, which is headed by Zach Edwin, who reports to head of television Gabriel Marano. [15]
On November 22, 2024, following Transformers One's underperformance in the box office, Hasbro announced that it was no longer co-financing films based on its properties, in order to focus on video games and digital entertainment, leaving external studios to exclusively fund such projects. [16]
Hasbro, Inc. is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.
Power Rangers is an entertainment and merchandising franchise created by Haim Saban, Shuki Levy and Shotaro Ishinomori and built around a live-action superhero television series, based on Japanese tokusatsu franchise Super Sentai and currently owned by American toy and entertainment company Hasbro through a dedicated subsidiary, SCG Power Rangers LLC. It was first produced in 1993 by Saban Entertainment, which Saban sold to the Walt Disney Company and then brought back under his now-defunct successor company Saban Brands within his current company, Saban Capital Group, the Power Rangers television series takes much of its footage from the Super Sentai television series produced by Toei Company. The first Power Rangers entry, Mighty Morphin Power Rangers, debuted on August 28, 1993, and helped launch the Fox Kids programming block of the 1990s, during which it catapulted into popular culture along with a line of action figures and other toys by Bandai. By 2001, the media franchise had generated over $6 billion in toy sales.
Claster Television, Inc. was a Baltimore, Maryland–based television distributor founded in 1953 by Bertram H. (Bert) Claster and Nancy Claster (Goldman) as Romper Room Inc. It was originally a producer of the children's show Romper Room, one of the first preschool children's programs.
Tonka is an American brand and former manufacturer of toy trucks. The company was founded in 1946 and operated as an independent manufacturer of popular steel toy construction type trucks and machinery, until its sale to Hasbro in 1991.
Transformers, is a media franchise produced by Japanese toy company Takara Tomy and American toy company Hasbro. It primarily follows the heroic Autobots and the villainous Decepticons, two alien robot factions at war that can transform into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films. As of 2011, it generated more than ¥2 trillion in revenue, making it one of the highest-grossing media franchises of all time.
Starz Entertainment Corp. is a Canadian-American entertainment company currently headquartered in Santa Monica, California. It was founded by Frank Giustra on July 10, 1997, and domiciled in Vancouver, British Columbia, being incorporated there.
Lionsgate Films is a Canadian-American film production and distribution studio founded in Canada in 1962. It is now a division of Lionsgate Studios and headquartered in Santa Monica.
Brian David Goldner was an American business chief executive and film producer. He was the chief executive officer of the American toy and media company Hasbro from 2008 until his death.
Saban Capital Group LLC is an American investment company based in Los Angeles, California focused on media, entertainment and communications. Formed in 2001 by Haim Saban, Saban Capital Group owns Saban Films, and co-owns Celestial Tiger Entertainment.
Lionsgate Canada is a Canadian entertainment company and a subsidiary of Lionsgate Studios. Based in Toronto, the company is primarily involved in the acquisition and production of films and television series.
Allspark, formerly known as Hasbro Studios, LLC, was an American production and distribution company owned by toy and multimedia company Hasbro and based in Burbank, California that was in operation from 2009 to 2019. Originally just a television division, many of its shows were based on Hasbro properties and were broadcast on multiple media platforms, including Hasbro's joint venture Discovery Family.
G.I. Joe is a series of American military science fiction action films based on the toy line of the same name. Development for the first film began in 2003, but when the United States launched the invasion of Iraq in March 2003, Hasbro suggested adapting the Transformers instead. In 2009, the first film was released, G.I. Joe: The Rise of Cobra. A second film, G.I. Joe: Retaliation, was released in 2013. A third film, centered on Snake Eyes titled Snake Eyes: G.I. Joe Origins, also serving as a reboot of the series, was released in 2021, and a fourth film, G.I. Joe: Ever Vigilant, is confirmed to be in active development. A crossover film with the Transformers is also being developed.
My Little Pony: The Movie is a 2017 animated musical fantasy film based on the animated television series My Little Pony: Friendship Is Magic, which itself is part of the fourth incarnation of Hasbro's My Little Pony toyline and franchise. The film was directed by Jayson Thiessen, written by Meghan McCarthy, Michael Vogel, Joe Ballarini, and Rita Hsiao, and produced by Stephen Davis, Brian Goldner, Marcia Gwendolyn Jones, and Haven Alexander. The film stars the show's regular voice cast of Tara Strong, Ashleigh Ball, Andrea Libman, Tabitha St. Germain, Cathy Weseluck, Nicole Oliver, and Britt McKillip reprising their roles and the guest voices of Emily Blunt, Kristin Chenoweth, Liev Schreiber, Michael Peña, Sia, Taye Diggs, Uzo Aduba and Zoe Saldaña as new characters. The film follows the alicorn Twilight Sparkle, her five pony friends – collectively known as the "Mane 6" – and her dragon friend and assistant Spike on a quest to save their home of Equestria from an evil conqueror while gaining new friends along the way and testing their friendship and their patience.
The Hasbro Universe refers to several shared fictional universes featuring characters from several franchises owned by toy and entertainment company Hasbro.
American toy company Hasbro launched the fourth incarnation of My Little Pony toyline and media franchise in 2010. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic". It is unofficially referred to as the "Fourth Generation", "Generation Four" or "G4" by collectors.
Discovery Family is an American cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Discovery Networks and Hasbro respectively.
