Cloudco Entertainment

Last updated

Those Characters from Cleveland, LLC
Cloudco Entertainment
FormerlyThose Characters from Cleveland (1981–late 90s)
AG Properties (2000s-2015)
American Greetings Entertainment (2015–2018)
Company type Private
IndustryEntertainment, Licensing, Creative Services, Marketing, Social Media, Digital/Games
GenreChildren and family
Founded1981; 41 years ago
FounderTom Wilson
HeadquartersLos Angeles, California
Products Boy Girl Dog Cat Mouse Cheese
Buddy Thunderstruck
Care Bears
Holly Hobbie
Madballs
Tinpo
OwnerWeiss family (2018-2023)
IVEST Consumer Partners (2023-present)
Members11-50 employees
Subsidiaries CloudCo, LLC
Website http://www.cloudcoentertainment.com/

Those Characters from Cleveland, LLC, officially trading as Cloudco Entertainment and formerly known as AG Properties and American Greetings Entertainment, is an American company which formerly traded as American Greetings' former character brand division. Properties owned by the company include Care Bears , Holly Hobbie , Madballs , Buddy Thunderstruck , Tinpo , The Get Along Gang and Boy Girl Dog Cat Mouse Cheese .

Contents

History

As Those Characters from Cleveland (1980s)

Holly Hobbie premiered in 1967 as a line of greeting cards by American Greetings. [1] Knickerbocker Toy Co. manufactured stuffed Holly Hobbie dolls from 1968 to 1983. [2] The character's public appeal led to the formation of Those Characters From Cleveland, Inc. In 1972, the company introduced Ziggy, created by Tom Wilson, which soon had a newspaper cartoon strip generating significant additional income. Universal Press later purchased the creative rights. By 1977, Holly Hobbie became one of the top female licensed characters in the world. [3]

Those Characters From Cleveland was started up by Tom Wilson on behalf of American Greetings [4] in 1981 to handle its licensing business. [5] The first property out of Those Characters was Strawberry Shortcake, which generated in 1981 $500 million in retail sales, followed by the Care Bears with $2 billion in sales over its first two years. [3] The Care Bears were announced in 1982 with M.A.D., Marketing and Design Service of the toy group of General Mills, and launched in Spring 1983 with toys with a syndicated TV special. [6]

Ralph Shaffer, senior vice-president and creative head at From Cleveland, oversaw the creation of Madballs, foam balls with disfigured faces. AmToy, another American Greetings subsidiary, released them as toys in 1986 and reached the #4 on the toy best-seller list by September of that year. [7]

With Mattel, Those Characters From Cleveland had launched the Popples in 1986. in 1986. In 1987, Those Characters came out with four plush variants that do more than just be huggable but playable to be introduced in 1988 through three toy companies. [8]

As AG Properties (2000s-2015)

AG Properties in 2001 named DIC Entertainment as the licensing agent for Strawberry Shortcake.

With DIC merging with Cookie Jar thus transfers the rights, the company sued. In the settlement, AG agreed to sell Shortcake, the Care Bears and the Sushi Pack crime-fighting characters to Cookie Jar for $195 million with payment due September 30, 2008. Cookie Jar could not come up with the financing, but continued to claim to have Shortcake licensing rights. AG found a new buyer of Shortcake and the Bears in MoonScoop, while settling with Cookie Jar with AG to buy out its rights to Shortcake. MoonScoop was to pay part of the purchases price to allow AG to pay Cookie Jar for its rights. Missing that deadline, AG back out of the deal as MoonScoop attempt to complete the deal by the full payment deadline of June 7, 2009. MoonScoop sued with American Greetings winning the case in November 2012. [9]

AG Properties by September 19, 2012, became global licensing agent for Pūkeko Pictures’ The WotWots as they sublicensed the property to EXIM Licensing Group in the Latin America region, Segal Licensing in Canada, Stella Projects in the Australian and New Zealand region. [10]

Sean Gorman was promoted to president of AG Properties in June 2013 with the mandate to add boy franchises. Gorman was hired in 2007 as vice president, entertainment production and development. [11]

Packages from Planet X was produced for Disney XD by DHX Media in Vancouver and Disney and premiered on July 13, 2013. [12] In January 2012, American Greetings Properties and Exim Licensing Group international licensing agent signed a Holly Hobbie publishing deal with V & R Editoras for most of Latin America and the Caribbean. [1]

AG Properties had licensed Lion Forge Comics the Care Bears, Madball and Packages from Planet X for titles under their Roar Comics all-ages imprint for release in late 2014. [13]

On February 3, 2015, Iconix Brand Group signed a definitive agreement to acquire the Strawberry Shortcake brand and related intangible assets from AG Properties for US$105 million. [14] [15] DHX Media (now WildBrain) would eventually acquire the franchise in 2017 as part of their buyout of Iconix's entertainment assets, which also included an 80% majority stake in Peanuts owner Peanuts Worldwide. [16]

As American Greetings Entertainment (2015-18)

On October 6, 2015, American Greetings changed the unit's name to American Greetings Entertainment as an indication of a shift in focus to the Care Bears property, alongside additional multi-character and entertainment properties. [17] On October 11, the newly-renamed company announced Buddy Thunderstruck , a stop-motion animated series co-produced with Stoopid Buddy Stoodios that would premiere on Netflix in 2017. [18]

In May 2016, irish production company Sixteen South named American Greetings Entertainment the worldwide distributor of Claude, an animated TV Adaptation of Alex T. Smith's bestselling picture book series. [19] On October 17, 2016, the company announced a partnership with Gaumont Animation to relaunch Herself the Elf with a new television series that the two companies would co-develop, co-produce and co-distribute. [20]

On October 13, 2017, UK pre-school broadcaster CBeebies greenlit a Tinpo television series, which would be co-produced by Dentsu, OLM Digital and Sprite Animation Studios, for a late 2018 release on the network. [21]

In April 2018, Hulu commissioned a Holly Hobbie live action TV series by Aircraft Pictures. It ran for 5 seasons (50 episodes). [22] In May 2018, an advert showcased at the Licensing Expo showcased new redesigns of the Care Bears for a new television series that would premiere in Late-2018. [23]

As Cloudco Entertainment (2018-2023)

On April 6, 2018, the Weiss family announced it was to sell the majority shareholding in American Greetings to US investment company, Clayton Dubilier & Rice. [24] The ownership of American Greetings Entertainment was fully retained by the Weiss family, and so on August 28, 2018, the company was spun off from American Greetings as Cloudco Entertainment, becoming a stand-alone company. The previous management was retained, including president Sean Gorman. [25]

On September 6, the planned new Care Bears animated series previously previewed at the licensing expo would be called Care Bears: Unlock the Magic and would premiere on the Boomerang SVOD service in January 2019. [26] [27] On September 20, 2018, Cloudco announced they had opened up an UK office. [28]

Boy Girl Dog Cat Mouse Cheese the animated series was co-commissioned by CBBC and Gulli in October 2018, which is co-produced with Watch Next Media in France and Kavaleer Productions in Ireland, and premiered on October 31, 2019. [29]

On June 24, 2019, Warner Music Group's Arts Music division launched the licensed Cloudco Entertainment label with the release of the current Holly Hobbie TV show theme song as a part of a multi-season deal. [30]

In January 2021, Cloudco announced they would team up with Topps to create a new toy range that crosses over Cloudco's Madballs and Topps' Garbage Pail Kids franchises. [31] On March 16, 2021, Cloudco and Marblemedia announced they would team-up to co-produce a new live-action comedy series called Overlord and the Underwoods . On the same day, it was confirmed that the show had been picked up by Nickelodeon internationally, ITV in the United Kingdom, CBC in Canada and BYUtv in the United States. [32]

In October 2022, it was announced that a live-action television adaption of Pretty Freekin Scary was commissioned for Disney Channel as a co-production with CakeStart Entertainment, a joint venture between Cake Entertainment and JumpStart Entertainment, as part of the latter's first-look deal with Disney. [33]

Purchase by IVEST Consumer Partners (2023-present)

On August 24, 2023, it was announced that Canadian-based private equity firm IVEST Consumer Partners had purchased Cloudco Entertainment for $100 Million. [34] IVEST's intentions with Cloudco is to put a major focus on the Care Bears franchise and turn it into a major household name. [35] Other plans include utilizing existing Cloudco properties for developing new content, producing new IP, as well as Cloudco being used to acquire and license other properties that IVEST could pick up. [36]

Properties

Current

Ownership Unknown

Sold

Television shows

As Those Characters from Cleveland

As AG Properties/American Greetings Entertainment

As Cloudco Entertainment

Television specials/movies

Theatrical movies

Direct-to-video specials/movies

Related Research Articles

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<span class="mw-page-title-main">Care Bears</span> Fictional character group

Care Bears are multi-colored bears, painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. They were turned into plush teddy bears and featured in The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984) before headlining their own television series called Care Bears from 1985 to 1988. They also had multiple feature films including: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).

American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products. In addition, the company owns the Carlton Cards, Tender Thoughts, Papyrus, Recycled Paper Greetings and Gibson brands.

<i>The Care Bears Movie</i> 1985 animated feature film, based on the Care Bears toy line

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<i>Care Bears</i> (TV series) American animated television series

Care Bears is an American animated television series based on the franchise of the same name. After two specials in 1983 the main series began in 1985. The series was produced by DIC Audiovisuel's American branch DIC Enterprises and aired on syndication a while after the theatrical release of the first movie in the series.

<span class="mw-page-title-main">Cookie Jar Group</span> Canadian media company

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<span class="mw-page-title-main">Cookie Jar TV</span> Former American childrens programming block

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Strawberry Shortcake Meets the Berrykins is a 1985 American animated television special that premiered on March 29, 1985. This is the third and final Strawberry Shortcake television special from Nelvana and the last one to feature the American Greetings character up until DIC revived the franchise for a new generation in 2003. Unlike the previous two specials, they were distributed by LBS Communications, but the third special wasn't, instead being distributed in syndication.

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<i>The World of Strawberry Shortcake</i> 1890 television film

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Herself the Elf was a franchise line for young girls similar to Strawberry Shortcake. It was created by American Greetings. It included a series of dolls from Mattel, an animated special, books, records.

<span class="mw-page-title-main">Strawberry Shortcake</span> Cartoon character

Strawberry Shortcake is a cartoon character used in greeting cards originally published by American Greetings. The line was later expanded to include dolls, posters, and other products featuring the character and an extended cast of friends and pets. In addition, the franchise has spawned television specials, animated television series and films. The franchise is currently owned by the Canadian children's television company WildBrain through the holding company Shortcake IP Holdings LLC.

Jack Chojnacki served as the co-president of Those Characters from Cleveland Inc., a division of U.S. greeting card company American Greetings (AGC), in the 1980s. He assisted in the creation of several AGC franchises, including Strawberry Shortcake and the Care Bears.

WildBrain Family International Limited, operating as WildBrain Spark, is a British multi-channel network owned by Canadian media company WildBrain. It distributes and produces preschool and children's video content for YouTube and other digital platforms. The division officially launched in 2016; it reuses trademarks associated with Wildbrain Entertainment, an animation studio that had been acquired by DHX. It maintains offices in London.

Holly Hobbie is a children's TV series developed by Sarah Glinski. It is the second TV adaptation of the Holly Hobbie franchise after Holly Hobbie & Friends. The series is produced by Aircraft Pictures, in association with Cloudco Entertainment and Wexworks Media, and marks the first time Cloudco has produced a live-action series based on one of its properties. The show was released in the United States on Hulu in November 2018, and in Canada on Family Channel in January 2019. The second season was released on Hulu in November 2019. In early 2021, the series was renewed for a third season, which premiered on Hulu on November 23, 2021. It was further renewed by BYUtv for a fourth season, which premiered in May 2022, and a fifth season, which premiered in August 2022.

References

  1. 1 2 Dickson, Jeremy (January 3, 2012). "AGP expands Holly Hobbie brand". Kidscreen. Retrieved July 19, 2019.
  2. ↑ Hatala, Greg (September 23, 2013). "Made in Jersey: BFFs manufactured by Knickerbocker". nj.com. New Jersey On-Line LLC. Retrieved July 19, 2019.
  3. 1 2 "History of American Greetings Corporation". International Directory of Company Histories, Vol.59. St. James Press. 2004. Retrieved July 25, 2019– via FundingUniverse.
  4. ↑ Segall, Grant (September 19, 2011). "Tom Wilson of Ziggy comic fame dies at 80: news obituary". The Plain Dealer. Advance Ohio. Retrieved July 22, 2019.
  5. 1 2 3 4 5 6 Stiansen, Sarah (July 7, 1985). "LICENSING INDUSTRY AWAKENS". Sun Sentinel. United Press International. Retrieved August 6, 2019.
  6. ↑ Pecora, Norma Odom (2002). "Chapter 3: The Industries:Television and Toy". The Business of Children's Entertainment (PDF). Guilford Publications. p. 52. Archived from the original (PDF) on July 29, 2019. Retrieved July 29, 2019.
  7. 1 2 "Madballs Make Ralph Shaffer More Than a Face in the Crowd". People. September 1, 1986. Retrieved August 14, 2019.
  8. 1 2 3 4 5 "New group of stuffed toys does stuff". UPI Archives. Upi.com. 1987-12-29. Retrieved 2019-08-14.
  9. ↑ Grant, Allison (November 26, 2012). "American Greetings wins case against MoonScoop over Strawberry Shortcake and Care Bears". The Plain Dealer. Retrieved 2014-12-08.
  10. ↑ McLean, Tom (September 19, 2012). "Deals for 'WotWots,' 'Green Squad,' 'Pirates,' 'Fuzzy Tales'". Animation Magazine. Retrieved August 13, 2019.
  11. 1 2 3 Graser, Marc (June 14, 2013). "Sean Gorman to Grow American Greetings' Portfolio of Boys Properties". Variety. Retrieved August 13, 2019.
  12. 1 2 Dawidziak, Mark (August 1, 2013). "'Packages from Planet X' created by American Greetings' designer Jeff Harter". Plain Dealer. Retrieved July 22, 2019.
  13. ↑ "Lion Forge Plans Care Bears Comics". License Global. July 22, 2014. Retrieved August 13, 2019.
  14. 1 2 Atkinson, Claire (February 3, 2015). "Strawberry Shortcake is new 'it' girl for Iconix". New York Post . Retrieved February 7, 2015.
  15. ↑ "Snoopy Owner Iconix to Buy Strawberry Shortcake for $105M". ABC News . Associated Press. February 3, 2015. Retrieved February 7, 2015.
  16. ↑ Mitchell, Robert (10 May 2017). "DHX Media Acquires 'Peanuts' in $345 Million Purchase of Iconix". Variety. Retrieved May 10, 2017.
  17. 1 2 Callan, Patrick (2015-10-06). "American Greetings Properties rebrand marks entertainment focus". Kidscreen. Retrieved 2019-08-14.
  18. ↑ Edwards, MJ (11 October 2015). "Stop-Motion Series 'Buddy Thunderstruck' Coming to Netflix". Rotoscopers.
  19. ↑ Dickson, Jeremy (May 5, 2016). "Claude trots to Disney Junior EMEA". Kidscreen. Brunico Communications Ltd. Retrieved August 13, 2019.
  20. ↑ Foster, Elizabeth (October 17, 2016). "American Greetings, Gaumont re-launch Herself the Elf". Kidscreen.
  21. ↑ Whyte, Alexandra (October 13, 2017). "CBeebies greenlights American Greetings' Tinpo". Kidscreen.
  22. ↑ Pinto, Jordan (April 9, 2018). "Hulu commissions Holly Hobbie kids series". Kidscreen. Brunico Communications Ltd. Retrieved July 24, 2019.
  23. ↑ @ToonBarnTweets (May 23, 2018). "Care Bears: Unlock the Magic Licensing Expo 2018 ad. No idea if this is a TV show, TV special, shorts ... advertising campaign? Whatever it is, it launches later this year on Cartoon Network, Boomerang and Pop" (Tweet) – via Twitter.
  24. ↑ "Investors - American Greetings".
  25. 1 2 3 4 Loveday, Samantha (August 28, 2018). "American Greetings Spins Off Its Licensing Arm". PG Buzz. Max Media Ventures. Retrieved July 17, 2019.
  26. ↑ "'Care Bears' Looking To 'Unlock The Magic' At Boomerang". Deadline Hollywood. September 6, 2018. Retrieved September 23, 2018.
  27. ↑ Nickolai, Nate (September 6, 2018). "New 'Care Bears' Series to Stream on Boomerang". Variety. Retrieved July 24, 2019.
  28. ↑ Hobson, Jane (September 18, 2018). "Cloudco bolsters exec roster, opens UK office". Kidscreen.
  29. ↑ Hobson, Jane (October 3, 2018). "Cloudco, Watch Next, Kavaleer mix for new series". Kidscreen.
  30. ↑ Foster, Elizabeth (June 24, 2019). "Holly Hobbie sings a new tune". Kidscreen. Retrieved July 24, 2019.
  31. ↑ Tuchow, Ryan (January 15, 2021). "Deals of the Week: Canal+, Cloudco, Mondo TV". Kidscreen.
  32. ↑ Kaminska, Karolina (March 16, 2021). "CBC, ITV pick MarbleMedia family series". C21Media.
  33. ↑ Brzoznowski, Kristin (15 October 2022). "CakeStart & Cloudco Team for Disney Sitcom". TV Kids.
  34. ↑ "IVEST snaps up licensing rights to franchise Care Bears for $100m". 24 August 2023.
  35. ↑ "The Target-trained marketing genius who helped move $16 billion in Harry Potter movies and merch has a nascent new project: Reviving Care Bears".
  36. ↑ "'Care Bears' Owner Cloudco Sells to IVEST for $100 Million". www.animationmagazine.net. Retrieved 2023-10-23.
  37. ↑ "Jeff Harter". Linkedin. Retrieved January 14, 2022.
  38. 1 2 "Those Characters From Cleveland: Female Franchises | Online Quiz". Mental Floss. 2012-10-19. Retrieved 2019-08-14.
  39. ↑ "Crazy for cute characters".
  40. ↑ "Studio Espinosa Illustration". studioespinosa.com. Archived from the original on 2012-02-24. Retrieved June 29, 2015.
  41. ↑ "Disney Orders 'Pretty Freekin' Scary' Comedy Series As Part Of First-Look Deal With Cakestart". cakeentertainment.com. October 25, 2022.
  42. ↑ Hernandez, Andrea (October 14, 2022). "Disney gets Pretty Freekin Scary". Kidscreen.
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