Cloudco Entertainment | |
Formerly | Those Characters from Cleveland (as trade name: 1981–late 90s) AG Properties (2000s-2015) American Greetings Entertainment (2015–2018) |
Company type | Private |
Industry | Entertainment, Licensing, Creative Services, Marketing, Social Media, Digital/Games |
Genre | Children and family |
Founded | 1981; 41 years ago |
Founder | Tom Wilson |
Headquarters | Los Angeles, California |
Area served | Worldwide |
Products | Boy Girl Dog Cat Mouse Cheese Buddy Thunderstruck Care Bears Holly Hobbie Madballs Tinpo |
Owner | Weiss family (2018-2023) IVEST Consumer Partners (2023-present) |
Members | 11-50 employees |
Subsidiaries | CloudCo, LLC |
Website | http://www.cloudcoentertainment.com/ |
Those Characters from Cleveland, LLC, officially doing business as Cloudco Entertainment and formerly known as AG Properties and American Greetings Entertainment, is an American company which formerly traded as American Greetings' former character brand division. Properties owned by the company include Care Bears , Holly Hobbie , Madballs , Buddy Thunderstruck , Tinpo , The Get Along Gang and Boy Girl Dog Cat Mouse Cheese .
Holly Hobbie premiered in 1967 as a line of greeting cards by American Greetings. [1] Knickerbocker Toy Co. manufactured stuffed Holly Hobbie dolls from 1968 to 1983. [2] The character's public appeal led to the formation of Those Characters From Cleveland, Inc. In 1972, the company introduced Ziggy, created by Tom Wilson, which soon had a newspaper cartoon strip generating significant additional income. Universal Press later purchased the creative rights. By 1977, Holly Hobbie became one of the top female licensed characters in the world. [3]
Those Characters From Cleveland was started up by Tom Wilson on behalf of American Greetings [4] in 1981 to handle its licensing business. [5] The first property out of Those Characters was Strawberry Shortcake, which generated in 1981 $500 million in retail sales, followed by the Care Bears with $2 billion in sales over its first two years. [3] The Care Bears were announced in 1982 with M.A.D., Marketing and Design Service of the toy group of General Mills, and launched in Spring 1983 with toys with a syndicated TV special. [6]
Ralph Shaffer, senior vice-president and creative head at From Cleveland, oversaw the creation of Madballs, foam balls with disfigured faces. AmToy, another American Greetings subsidiary, released them as toys in 1986 and reached the #4 on the toy best-seller list by September of that year. [7]
With Mattel, Those Characters From Cleveland had launched the Popples in 1986. in 1986. In 1987, Those Characters came out with four plush variants that do more than just be huggable but playable to be introduced in 1988 through three toy companies. [8]
AG Properties in 2001 named DIC Entertainment as the licensing agent for Strawberry Shortcake.
With DIC merging with Cookie Jar thus transfersring the rights, the company sued. In the settlement, AG agreed to sell Shortcake, the Care Bears and the Sushi Pack crime-fighting characters to Cookie Jar for $195 million with payment due September 30, 2008. Cookie Jar could not come up with the financing, but continued to claim to have Shortcake licensing rights. AG found a new buyer of Shortcake and the Bears in MoonScoop, while settling with Cookie Jar with AG to buy out its rights to Shortcake. MoonScoop was to pay part of the purchases price to allow AG to pay Cookie Jar for its rights. Missing that deadline, AG back out of the deal as MoonScoop attempt to complete the deal by the full payment deadline of June 7, 2009. MoonScoop sued with American Greetings winning the case in November 2012. [9]
AG Properties by September 19, 2012, became global licensing agent for Pūkeko Pictures’ The WotWots as they sublicensed the property to EXIM Licensing Group in the Latin America region, Segal Licensing in Canada, Stella Projects in the Australian and New Zealand region. [10]
Sean Gorman was promoted to president of AG Properties in June 2013 with the mandate to add boy franchises. Gorman was hired in 2007 as vice president, entertainment production and development. [11]
Packages from Planet X was produced for Disney XD by DHX Media in Vancouver and Disney and premiered on July 13, 2013. [12] In January 2012, American Greetings Properties and Exim Licensing Group international licensing agent signed a Holly Hobbie publishing deal with V & R Editoras for most of Latin America and the Caribbean. [1]
AG Properties had licensed Lion Forge Comics the Care Bears, Madball and Packages from Planet X for titles under their Roar Comics all-ages imprint for release in late 2014. [13]
On February 3, 2015, Iconix Brand Group signed a definitive agreement to acquire the Strawberry Shortcake brand and related intangible assets from AG Properties for US$105 million. [14] [15] DHX Media (now WildBrain) would eventually acquire the franchise in 2017 as part of their buyout of Iconix's entertainment assets, which also included an 80% majority stake in Peanuts owner Peanuts Worldwide. [16]
On October 6, 2015, American Greetings changed the unit's name to American Greetings Entertainment as an indication of a shift in focus to the Care Bears property, alongside additional multi-character and entertainment properties. [17] On October 11, the newly-renamed company announced Buddy Thunderstruck , a stop-motion animated series co-produced with Stoopid Buddy Stoodios that would premiere on Netflix in 2017. [18]
In May 2016, irish production company Sixteen South named American Greetings Entertainment the worldwide distributor of Claude, an animated TV Adaptation of Alex T. Smith's bestselling picture book series. [19] On October 17, 2016, the company announced a partnership with Gaumont Animation to relaunch Herself the Elf with a new television series that the two companies would co-develop, co-produce and co-distribute. [20]
On October 13, 2017, UK pre-school broadcaster CBeebies greenlit a Tinpo television series, which would be co-produced by Dentsu, OLM Digital and Sprite Animation Studios, for a late 2018 release on the network. [21]
In April 2018, Hulu commissioned a Holly Hobbie live action TV series by Aircraft Pictures. It ran for 5 seasons (50 episodes). [22] In May 2018, an advert showcased at the Licensing Expo showcased new redesigns of the Care Bears for a new television series that would premiere in Late-2018. [23]
On April 6, 2018, the Weiss family announced it was to sell the majority shareholding in American Greetings to US investment company, Clayton Dubilier & Rice. [24] The ownership of American Greetings Entertainment was fully retained by the Weiss family, and so on August 28, 2018, the company was spun off from American Greetings as Cloudco Entertainment, becoming a stand-alone company. The previous management was retained, including president Sean Gorman. [25]
On September 6, the planned new Care Bears animated series previously previewed at the licensing expo would be called Care Bears: Unlock the Magic and would premiere on the Boomerang SVOD service in January 2019. [26] [27] On September 20, 2018, Cloudco announced they had opened up a UK office. [28]
Boy Girl Dog Cat Mouse Cheese the animated series was co-commissioned by CBBC and Gulli in October 2018, which is co-produced with Watch Next Media in France and Kavaleer Productions in Ireland, and premiered on October 31, 2019. [29]
On June 24, 2019, Warner Music Group's Arts Music division launched the licensed Cloudco Entertainment label with the release of the current Holly Hobbie TV show theme song as a part of a multi-season deal. [30]
In January 2021, Cloudco announced they would team up with Topps to create a new toy range that crosses over Cloudco's Madballs and Topps' Garbage Pail Kids franchises. [31] On March 16, 2021, Cloudco and Marblemedia announced they would team-up to co-produce a new live-action comedy series called Overlord and the Underwoods . On the same day, it was confirmed that the show had been picked up by Nickelodeon internationally, ITV in the United Kingdom, CBC in Canada and BYUtv in the United States. [32]
In October 2022, it was announced that a live-action television adaption of Pretty Freekin Scary was commissioned for Disney Channel as a co-production with CakeStart Entertainment, a joint venture between Cake Entertainment and JumpStart Entertainment, as part of the latter's first-look deal with Disney. [33]
On August 24, 2023, it was announced that Canadian-based private equity firm IVEST Consumer Partners had purchased Cloudco Entertainment for $100 Million. [34] IVEST's intentions with Cloudco is to put a major focus on the Care Bears franchise and turn it into a major household name. [35] Other plans include utilizing existing Cloudco properties for developing new content, producing new IP, as well as Cloudco being used to acquire and license other properties that IVEST could pick up. [36]
On October 16, 2024, Cloudco and WildBrain announced the production of a new forty-four minute special entitled The Care Berry Switch, which crosses over Strawberry Shortcake with the Care Bears for the first time. This is Cloudco's first Strawberry Shortcake production to be made by the company since the sale of the property over to Iconix/WildBrain in February 2015. [37]
Nelvana Limited is a Canadian animation studio and entertainment production company owned by Corus Entertainment since 2000. Founded in July 1971 by Michael Hirsh, Patrick Loubert, and Clive A. Smith, it was named after Nelvana of the Northern Lights, the first Canadian national superhero, who was created by Adrian Dingle. The company's production logo is a polar bear looking at Polaris, the North Star.
Care Bears are multi-colored bears, painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. They were turned into plush teddy bears and featured in The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984) before headlining their own television series called Care Bears from 1985 to 1988. They also had multiple feature films including: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products. In addition, the company owns the Carlton Cards, Tender Thoughts, Papyrus, Recycled Paper Greetings and Gibson brands.
The Care Bears Movie is a 1985 animated musical fantasy film directed by Arna Selznick from a screenplay by Peter Sauder. It was the second feature film from the Canadian animation studio Nelvana after the 1983 film Rock & Rule, in addition to being one of the first films based directly on a toy line and the first based on Care Bears. It introduced the Care Bears characters and their companions, the Care Bear Cousins. The voice cast includes Mickey Rooney, Georgia Engel, Jackie Burroughs and Cree Summer. In the film, an orphanage owner tells a story about the Care Bears, who live in a cloud-filled land called Care-a-Lot. While traveling across Earth, the Bears help two lonely children named Kim and Jason, who lost their parents in a car accident, and also save Nicholas, a young magician's apprentice, from an evil spirit's influence. Deep within a place called the Forest of Feelings, Kim, Jason and their friends soon meet another group of creatures known as the Care Bear Cousins.
DHX Cookie Jar Inc. was a Canadian media, production, animation studio, and distribution company owned by DHX Media. The company was first established in 1976 as CINAR Films Inc., a Montreal-based studio that was heavily involved in children's entertainment. The company's business model, which included the licensing of its properties into educational markets, had a significant impact on its success; by 1999, CINAR held CDN$1.5 billion of the overall children's television market.
Bernard Loomis was an American toy developer and marketer who introduced some of the world's most notable brands including Chatty Cathy, Barbie, Hot Wheels, Baby Alive, and Strawberry Shortcake, but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.
Iconix Brand Group, Inc. is an American brand management company that licenses brands to retailers and manufacturers, primarily in the apparel, footwear and apparel accessory industries.
The World of Strawberry Shortcake is a 1980 animated television special written by Romeo Muller, directed by Charles Swenson, and produced by Swenson, Muller, and Fred Wolf. Starring the voices of Romeo Muller, Russi Taylor, Julie McWhirter, and Joan Gerber, it was made by Murakami-Wolf-Swenson in the United States in partnership with Toei Animation in Japan. The soundtrack was written and performed by Flo & Eddie of the rock group, The Turtles, for the opening theme of the series.
Muriel Norris Fahrion is an American illustrator and the original designer of the Strawberry Shortcake franchise.
WildBrain Ltd. is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest independent library of children's television programming, including the assets of acquisitions such as Cookie Jar Group, Epitome Pictures, and Wildbrain Entertainment among others, distribution rights to the Jay Ward Productions and Ragdoll Productions libraries, and a stake in the Peanuts franchise.
Herself the Elf was a franchise line for young girls similar to Strawberry Shortcake. It was created by American Greetings. It included a series of dolls from Mattel, an animated special, books, records.
Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings. Strawberry Shortcake's character was originally conceived as a mascot for a line of fruit-flavored candy before evolving into the modern character. The line was later expanded to include dolls, clothing, posters, and other products featuring the character, as well as an extended cast of friends and pets. In addition, the franchise has spawned television specials, animated television series and films. The franchise is currently owned by the Canadian children's television company WildBrain through the holding company Shortcake IP Holdings LLC.
Jack Chojnacki served as the co-president of Those Characters from Cleveland Inc., a division of U.S. greeting card company American Greetings (AGC), in the 1980s. He assisted in the creation of several AGC franchises, including Strawberry Shortcake and the Care Bears.
WildBrain Studios is the in-house television studio arm of Canadian entertainment company WildBrain based in Vancouver, British Columbia, which was established in 2016 as DHX Studios.
Holly Hobbie is a children's television series developed by Sarah Glinski. It is the second television adaptation of the Holly Hobbie franchise after Holly Hobbie & Friends. The series is produced by Aircraft Pictures, in association with Cloudco Entertainment and Wexworks Media, and marks the first time Cloudco has produced a live-action series based on one of its properties. The show was released in the United states on Hulu in November 2018, and in Canada on Family Channel in January 2019. The second season was released on Hulu in November 2019. In early 2021, the series was renewed for a third season, which premiered on Hulu on November 23, 2021. It was further renewed by BYUtv for a fourth season, which premiered in May 2022, and a fifth season, which premiered in August 2022.
Holly Hobbie is a fictional character and children's toy created by American painter and illustrator Denise Holly Hobbie.
Pretty Freekin Scary is an American fantasy horror comedy television series produced as a co-production between Cloudco Entertainment, Kickstart Entertainment, Apt. 11H Productions and CakeStart Entertainment that aired on Disney Channel from June 15 to August 18, 2023.