Bluebird Photoplays

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Bluebird Photoplays
Industry Film

Bluebird Photoplays (Bluebird Photoplays of New York, Inc. and Bluebird Photoplays of New England, Inc. [1] ) was an American film production company that filmed at Universal Pictures studios in California and New Jersey, [2] and distributed its films via Universal Pictures during the silent film era. It had a $500,000 studio in New Jersey. [2]


"It was a subsidiary of Universal Pictures and employed Universal stars (and starlets) and used Universal’s facilities but the pictures were marketed independently from Carl Laemmle’s umbrella company."—Anke Brouwers [3]

Mary MacLaren, was one of its stars. [4] Louise Lovely, an actress from Australia, was one of its stars. [5] Bluebird was a prestige brand for Universal and had a core of actors and directors including Lovely who worked for it. [6] [7] Ida May Park directed for Bluebird Photoplays. Elsie Jane Wilson produced and directed for Bluebird Photoplays. [8] Among those who worked for this short-lived subsidiary of Universal are Carmel Myers, Mae Murray, Rudolph Valentino, Tod Browning, Rex Ingram, [9] Robert Z. Leonard and Rupert Julian. [10]

Louis B. Mayer invested in the company. [1] M. H. Hoffman managed the company. [2]


See also


  1. 1 2 United States Board of Tax Appeals (16 May 1928). Reports of the U.S. Board of Tax Appeals, Volume 11. U.S. Government Printing Office. Retrieved 11 April 2022.
  2. 1 2 3 "M. H. Hoffman talks on Bluebird". The Moving Picture World. World Photographic Publishing Company. 1916. p. 402. Retrieved 11 April 2022.
  3. Brouwers, Anke (2015-07-04). "Only Whoop Dee Do Songs. Bluebird Photoplays Light(en) Up the Cinema Ritrovato — Photogénie". Cinea. Archived from the original on 11 April 2022. Retrieved 11 April 2022.
  4. The Mysterious Mrs. M (1917)
  5. Delamoir, Marie Jeanette (2004). "Louise Lovely, Bluebird Photoplays, and the Star System". The Moving Image. 4 (2): 64–85. doi:10.1353/mov.2004.0025. JSTOR   41167168. S2CID   194017782.
  6. Delamoir, Marie Jeanette (9 October 2012). "Louise Lovely's Bluebird Photoplays". National Film and Sound Archive of Australia . Retrieved 11 April 2022. The National Film and Sound Archive's festival of Spring Silents 2012 season 'Silent Screwball' at Arc Cinema, Canberra, Australia
  7. Kennedy, Cris (4 August 2014). "Arc Cinema: Sense of closure hard to accept". The Canberra Times. Retrieved 11 April 2022.
  8. "Ella Hall in 'New Love for Old' Produced by Elsie Jane Wilson". Motion Picture Weekly. New York: Motion Picture Weekly Publishing Co. 1918-02-02. Retrieved 10 April 2022. via
  9. The Chalice of Sorrow
  10. Lewinsky, Mariann. "Beloved Bluebirds | Il Cinema Ritrovato Festival". Il Cinema Ritrovato Festival. Retrieved 11 April 2022.
  11. based on the play Jeanne Doré (1913)
  12. "Bluebird Photo-Plays". - British Film Institute

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