An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys.
The Mego Corporation is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures, celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
The Micronauts are comic books featuring a group of characters based on the Mego Micronauts toy line. The first title was published by American company Marvel Comics in 1979, with both original characters and characters based on the toys. Marvel published two Micronauts series, mostly written by Bill Mantlo, until 1986, well after the toy line was cancelled in 1980. In the 2000s, Image Comics and Devil's Due Publishing each briefly published their own Micronauts series. Byron Preiss Visual Publications also published three paperback novels based on the Micronauts. In 2016, IDW Publishing published a new comic book series. A live-action film version of the Micronauts was in development by Hasbro Studios and Paramount in 2015. In May 2023, Marvel re-acquired the licensing rights to publish The Micronauts.
Takara Co., Ltd. was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy Company, Ltd. to form Takara Tomy. The Takara motto was「遊びは文化」("playing is culture").
Diaclone is a toyline by Takara Toys launched in 1980. It consisted of transforming vehicles and robots piloted by miniature, magnet-shoed figures spun off from the prior Microman toy line.
Microman was a science fiction toyline created, manufactured and marketed by Takara Co., Ltd. from 1974 to 1984 as well as from 1998 to 2007. The Microman line was a series of 3.75-inch-tall (9.5 cm) action figures with accompanying vehicles, robots, playsets and accessories. Unlike other toylines at the time, Microman figures were marketed as being the "actual" size of cyborg beings called "Micros" that hailed from a fictional planet known as "Micro Earth" and disguised themselves as action figures while on planet Earth.
Kojin Ono is a toy designer employed by Takara since 1980. Mr. Ōno's early designs included the Diaclone Walk-In Centre and Microman Acro Saturn. He designed most of the Diaclone Car Robot line and Car Microman figures, which drew the attention of the U.S. toy company Hasbro. Hasbro amalgamated the Diaclone and Microman figures and, along with a story treatment developed by Marvel, created the toy cult phenomenon known as the Transformers. Ōno continued to design Transformers throughout the 1980s until the end of the original series.
G.I. Joe: A Real American Hero is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. The line reappeared in 1997 and has continued in one form or another to the present day. It was supported by two animated series as well as a major comic series published by Marvel Comics.
The Super Powers Collection was a line of action figures based on DC Comics superheroes and supervillains that was created by Kenner Products in the 1980s.
Batman action figures have been produced since the 1940s. These action figures, inspired by the character's appearance in comics and serials, were created by DC Comics and manufactured by various toy companies. These figures were made of various materials such as wood, tin, and plastic. They were typically between 6 and 8 inches in height and featured movable joints that allowed them to be posed in various positions.
The Transformers is an animated television series that originally aired from September 17, 1984, to November 11, 1987, in syndication based upon Hasbro and Takara Tomy's Transformers toy line. The first television series in the Transformers franchise, it depicts a war among giant robots that can transform into vehicles and other objects.
G.I. Joe Adventure Team is a line of action figures produced by the toy company Hasbro. The line is well remembered by the inclusion of features such as "Kung-Fu Grip", "Life-Like Hair" and "Eagle Eyes".
Transformers: Generation 1 is a toy line from 1984 to 1990, produced by Hasbro and Takara Tomy. It was a line of toy robots that could change into an alternate form by moving parts into other places, and it was the first line of toys produced for the successful Transformers toy and entertainment franchise. The line was originally called The Transformers, with "Generation 1" originating as a term coined by fans of the toys when the Transformers: Generation 2 toy line was released in 1992. Hasbro eventually adopted the term "Generation 1" to refer to any toy produced in that era.
Action Man was a line of action figures produced by Hasbro from 1993 to 2006 and again in 2009.
G.I. Joe vs. Cobra is the G.I. Joe toy line series that ran from 2002 to 2005. The toy line was produced by Hasbro.
G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier, Action Sailor, Action Pilot, Action Marine and later on, the Action Nurse. The name is derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.
M.A.S.K. is a media franchise created by Kenner. The main premise revolved around the fight between the titular protagonist underground task force and the terrorist organization V.E.N.O.M.. After its initial launch in 1985, the franchise spawned a variety of products and presentations, including four series of action figures, an animated television series, video games, and comics; as of 2018, a live-action theatrical film is in development by Hasbro and Paramount.
G.I. Joe is a series of American military science fiction action films based on the toy line of the same name. Development for the first film began in 2003, but when the United States launched the invasion of Iraq in March 2003, Hasbro suggested adapting the Transformers instead. In 2009, the first film was released, G.I. Joe: The Rise of Cobra. A second film, G.I. Joe: Retaliation, was released in 2013. A third film, centered on Snake Eyes titled Snake Eyes: G.I. Joe Origins, also serving as a reboot of the series, was released in 2021, and a fourth film, G.I. Joe: Ever Vigilant, is confirmed to be in active development. A crossover film with the Transformers is also being developed.
Revolution is a 2016 comic book storyline published by IDW Publishing, that ran from September to November 2016. The story involves characters from various Hasbro franchises.
Hasbro Reconstruction was a 2016 comic book launch by IDW Publishing about its line of comic books based on properties of the toy company Hasbro. Since June 2016, this branding converged most of IDW's Hasbro comics into the Hasbro Comic Book Universe, using the end of Revolution as its launching pod, which then continued with First Strike. For November 2018, IDW concluded the branding.
