Super RTL

Last updated

Super RTL
Super RTL Logo orange 2019.svg
Country Germany
Broadcast area
Headquarters Cologne, Germany
Language(s) German
Picture format 1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Timeshift serviceToggo Plus
Parent Mediengruppe RTL Deutschland
Sister channels RTL Zwei
Launched28 April 1995;26 years ago (1995-04-28)
Digital terrestrial television Channel slots vary on each region

Super RTL is a German free-to-air television network owned by the RTL Group. The channel originally launched in 1995 as a joint venture between RTL Group predecessor company CLT-UFA and Disney's Buena Vista International Television Investments (later Disney International Operations) division. [2]



On 24 August 1994, with Jeffrey Katzenberg's resignation, a reorganization of Disney Company took place in which Richard Frank became head of newly formed Disney Television and Telecommunications (DTT), which included Walt Disney Television International, [3] which held Disney's Super RTL stake. The Luxembourgish CLT (owners of the German RTL channel) made a deal with Disney to form RTL Disney Fernsehen GmbH & Co. in 1995. [4]

Super RTL

Super RTL was finally launched on 28 April 1995, with The New Adventures of Winnie the Pooh as its first ever program. [5] The Disney-CC/ABC merger led to DTT being split up in April 1996, Walt Disney Television International was transferred to Capital Cities/ABC in that same month. [6] CC/ABC combined the international units, Walt Disney Television International and ACIBG, into Disney–ABC International Television (DAIT) in July. [7]

The Fun & Action Tour, a Germany-wide roadshow event for children, was started in 1997 featuring TV program characters. The tour was later renamed the Toggo Tour. The following year, the channel became the top view channel by the 3-to-13-year-old target age group. [8]

In 1999, the joint venture saw its channel make a net profit of DM 4.5 million, launched its website and started the Super RTL Licensing Agency to make more revenues from TV licensing. A new managing director, Claude Schmit, took charge of the venture in 2000. [8]

Also in 2000, the preschool programming is labeled "Toggolino". Toggolino Club is started in 2002 and offers paid pre-school children education content. [8]

The Toggo umbrella brand was introduced in 2001 for all activities for 6- to 13-year-old children. In 2002, Sony BMG label, Berlin Records, released the first Toggo Music CD. SuperRTL began using the 'Family Cartoon' rating label in 2006 for family viewing suitable animated films shown on Friday and Saturday night. [8]

In 2005, Super RTL was granted a broadcast license for the preschool pay-TV channel Toggolino TV by the government media regulators for young children between the ages of 3 and 6. However, Toggolino TV was never launched. [9] Bertelsmann turned over the learning platform Scoyo to Super RTL in 2009. [8] In mid-2013, Super RTL, RTL II and four other RTL channels were available over Zattoo live streaming service under the first deal between a German broadcaster and an over the top platform company. [10]

Program contents' changes, and post-Disney era

With the announcement of the launch of a free-to-air German version of Disney Channel causing a loss of Disney programming, Super RTL signed volume deals in October 2013 with Warner Bros. Worldwide Television Distribution and Sony Pictures Television for a slate of animated features and DreamWorks Animation (DWA) for 1,200 hours of programming until 2020. [11] The DWA deal included shows from the Classic Media library. [12] The channel also acquired programming to expand its views in the evenings with more adult TV shows to debut in its fall 2014 schedule: ABC Family's Pretty Little Liars, ABC's Once Upon a Time and Scandal and Syfy's Lost Girl supernatural series. As of 1 January 2014, Disney programming left the channel, because the broadcast version of Disney Channel launched on 17 January. However, Disney continued to hold its stake in the station. [11]

RTL Disney TV LP launched its Kividoo subscription video-on-demand (SVOD) services on 28 April 2015. [5] In February 2016, RTL Disney Television LP received approval for a second channel from the anti-media concentration commission KEK. [2] granted the 10-year license to the company. On 15 March, RTL Disney TV announced that the second channel's name as "Toggo plus" after receiving the broadcast license from media authorities' licensing and supervision commission ZAK. Toggo Plus was planned to launch on 4 June 2016. [9] Super RTL continued to expand its Toggo brand with plans to launch Toggo Radio channel, the first German children and family friendly channel, at the end of May 2020. [13]

On March 3, 2021, the RTL Group announced they had fully acquired Disney's stake in the station and the limited partnership, putting Super RTL under its full control for the first time. [14] A rename to Toggo is on the cards. [15]


Programming blocks

Throughout the day, Super RTL is split into 3 different blocks:

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  13. 1 2 Lückerath, Thomas (22 April 2020). "Toggo Radio: Super RTL startet neuen Radiosender für Kids". (in German). Retrieved 27 April 2020.
  14. Whyte, Alexandra (3 March 2021). "Disney sells its stake in Super RTL". Kidscreen. Retrieved 24 April 2021.
  15. Thomas, Lückerath (31 May 2021). "Aus Super RTL soll Toggo werden (New name: RTL will become Toggo)". Retrieved 9 June 2021.