Type of site | Encyclopedia |
---|---|
Available in | English |
Owner | Literally Media Ltd. |
Created by | Rocketboom |
Editor | Don Caldwell |
URL | knowyourmeme |
Registration | Optional |
Launched | November 25, 2007 |
Current status | Online |
Know Your Meme | |
---|---|
Genre | Internet documentary |
Starring |
|
Country of origin | United States |
Original language | English |
No. of seasons | 7 |
No. of episodes | 113 (as of March 28, 2023) |
Production | |
Running time | Varies |
Production companies | Rocketboom (2007–2011), Cheezburger Network (2011–) |
Original release | |
Release | December 17, 2007 – present |
Know Your Meme (KYM) is a website and video series which uses wiki software to document various Internet memes and other online phenomena, such as viral videos, image macros, catchphrases, Internet celebrities and more. It also investigates new and changing memes through research, as it commercializes on the culture. Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network, which, in 2016, was acquired by Literally Media. [1] [2] Know Your Meme includes sections for confirmed, submitted, deadpooled (rejected or incompletely documented), researching, and popular memes.
Know Your Meme was created in December 2007 as a series of videos which were part of the vlog Rocketboom . It was founded by employees Kenyatta Cheese, Elspeth Rountree and Jamie Wilkinson, and Rocketboom CEO Andrew Baron in their spare time, when host Joanne Colan could not finish the current season of Rocketboom. [3] They dubbed themselves the Rocketboom Entity for Internet Studies. [4] Noticing that internet memes were used by advertisers who failed to acknowledge their online origins, they found that they could trace their source by using public search tools. They also found that media coverage of memes seemed uninterested in how they began and spread. [4] [5]
Each episode of Know Your Meme covered one meme in detail, exploring its history and context in internet culture. They were hosted variously by Colan, Cheese, Rountree and Wilkinson, who donned lab coats and dubbed themselves "meme experts". [5] Baron noticed that each episode attracted more views than typical Rocketboom shows. [6] According to Cheese, memes were only starting to become popular on sites such as 4chan when the series began, and Rocketboom allocated more resources as their popularity grew. [4]
Wilkinson had also been developing a personal database of internet memes. [3] It was repurposed as a companion to the videos and launched on the current website in 2008. [5] Due to the size of the task, Rocketboom decided to crowdsource and hire interns, including Amanda Brennan and future editor Brad Kim, to develop content. This was then collated by volunteer moderators and a small editorial team. By 2010, Know Your Meme had attracted a large following and was more popular than the original web series. However, it also attracted hostility from some online communities: the website suffered constant DDoS attacks and the controversial Encyclopedia Dramatica said it was "mostly safe for work, which is fucking lame". [3] [5]
In January 2011, Cheese, Rountree and other employees left Know Your Meme, claiming that Baron had created an "atmosphere of paranoia and competing egos" within the company; Baron disputed this and claimed that Cheese organized a "mass exodus [out of] personal vengeance". [5] In March 2011, Baron sold Know Your Meme to Cheezburger for an undisclosed seven-figure amount. [7]
In April 2016, Cheezburger was acquired by Literally Media. [5]
In June 2021, the Doge meme was minted as an NFT by Atsuko Sato, the meme's original creator, and sold on June 12, 2021, for 1696.9 ETH (approximately 4 million USD). The NFT sale was certified by Know Your Meme. [8]
This section may contain an excessive amount of intricate detail that may interest only a particular audience.(January 2023) |
At the end of 2008, after more than a year of growth, Rocketboom released an expanded database with Jamie Wilkinson as the lead developer. [9] The database includes entries for memes, trends and events, along with people and other aspects of subculture (such as films, video games, animated series and anime). Each entry has its own photo and GIF gallery; a video gallery was added in November 2010. As of January 2017, the database contained more than 2,700 entries of "confirmed" memes. [10]
The administrators have a say on what gets confirmed and what gets "deadpooled", or rejected. [11] Some of the meme entries are graphic and Not Safe For Work (NSFW). [12] NSFW entries have warnings placed along the top of the entry and ads are usually disabled. These warnings may differ from consequences, such as bans. Know Your Meme also has a forum section, blog, and shop. Dr. Sean Rintel, who wrote The Automated Identity blog, described Know Your Meme as "lucrative, self-supporting research that blends the humorous and the serious." [13] As of March 2019, the site is maintained by seven editorial staff members (Don Caldwell, Adam Downer, Matt Schimkowitz, Briana Milman, Sophie Dickinson and Philipp Kachalin) and one developer (Mike Schwab) in conjunction with a group of dedicated moderators. Former staff researchers include Chris Menning, Amanda Brennan, Molly Horan and Ari Spool. [14]
The Know Your Meme website and web series were acquired in March 2011 by Cheezburger Network for an undisclosed seven-figure amount. [7]
Episodes of the Know Your Meme show average a few minutes in length each. In a given episode, the KYM staff describe memes and the history behind them. New episodes appear in irregular intervals of time. Breaking meme episodes started in 2010. Separated in seasons, the videos describe the meme using handy images.
Episode | Meme Covered | Airdate |
---|---|---|
1 | One Take | December 17, 2007 |
2 | Rickrolling | December 18, 2007 |
3 | I Like Turtles | December 19, 2007 |
4 | Miss Teen South Carolina | December 20, 2007 |
5 | LOLCats | December 21, 2007 |
6 | Technoviking | December 24, 2007 |
7 | Dramatic Chipmunk | December 26, 2007 |
8 | Reaction Videos & Piggyback Memes | December 27, 2007 |
9 | Chocolate Rain | December 28, 2007 |
10 | Crank That (Soulja Boy) | December 31, 2007 |
Episode | Meme Covered | Airdate |
---|---|---|
1 | Cory's Sunglasses | February 6, 2008 |
2 | tinaecmusic | August 1, 2008 |
3 | All your base are belong to us | August 15, 2008 |
4 | Édgar's fall | September 5, 2008 |
5 | O RLY? | September 10, 2008 |
6 | FAIL | September 24, 2008 |
7 | Boom goes the dynamite | December 22, 2008 |
8 | Bush shoeing incident | December 23, 2008 |
9 | Magibon | December 24, 2008 |
10 | The Lipdub | December 26, 2008 |
11 | Disaster Girl | December 29, 2008 |
12 | Political Memes of 2008 | December 30, 2008 |
13 | Project Chanology | December 31, 2008 |
14 | Shiba Inu Puppy Cam | December 31, 2008 |
Episode | Meme Covered | Airdate |
---|---|---|
1 | Star Wars Kid | January 2, 2009 |
2 | Boxxy | March 10, 2009 |
3 | Numa Numa | March 31, 2009 |
4 | Yo Dawg | April 13, 2009 |
5 | Christian Bale Rant | April 16, 2009 |
6 | Single Serving Sites | April 23, 2009 |
7 | Peanut Butter Jelly Time | May 8, 2009 |
8 | Creepy Chan | May 28, 2009 |
9 | Keyboard Cat | July 7, 2009 |
10 | Three Wolf Moon | July 30, 2009 |
11 | Weegee | August 7, 2009 |
12 | Bubb Rubb | August 17, 2009 |
13 | David After Dentist | September 2, 2009 |
14 | Geddan / Get Down | October 1, 2009 |
15 | Where the Hell is Matt? | October 8, 2009 |
16 | Auto Tune (with special guest "Weird Al" Yankovic) | November 10, 2009 |
17 | Balloon Boy | November 18, 2009 |
18 | Om Nom Nom | December 18, 2009 |
Episode | Subject | Airdate |
---|---|---|
1 | Advice Dog | January 29, 2010 |
2 | Phonetic Translations | March 4, 2010 |
3 | Epic Beard Man | April 6, 2010 |
4 | Joseph Ducreux / Archaic Rap | April 13, 2010 |
5 | Breaking Meme: Standing Cat | April 23, 2010 |
6 | Breaking Meme: The Downfall of Downfall? | April 29, 2010 |
7 | My New Haircut | May 25, 2010 |
8 | Magnets, How Do They Work? | June 12, 2010 |
9 | Troll Bait | July 1, 2010 |
10 | Double Rainbow | July 9, 2010 |
11 | Lying Down Game / Playing Dead | August 3, 2010 |
12 | Antoine Dodson (Bed Intruder) | August 27, 2010 |
13 | Leeroy Jenkins | September 2, 2010 |
14 | It's Over 9000! | October 1, 2010 |
15 | Brother Sharp | October 12, 2010 |
16 | Creepypasta | October 29, 2010 |
17 | Tenso | November 16, 2010 |
18 | GI Joe PSAs | November 23, 2010 |
Beginning with the 2011 season, the cast of the episodes changed from the original cast (Jamie Dubs, Yatta, Elspethjane, Patrick Davison and Mike Rugnetta) to Forest Gibson and Kristina Horner.
Episode | Subject | Airdate |
---|---|---|
1 | Rage Comics | June 14, 2011 |
2 | Philosoraptor | July 6, 2011 |
3 | My Little Pony: Friendship is Magic | August 10, 2011 |
4 | Breaking Meme: Chuck Testa | September 29, 2011 |
5 | Hipster Memes | October 11, 2011 |
6 | Occupy Wall Street | October 18, 2011 |
7 | Minecraft | November 2, 2011 |
8 | 60's Spider-man | November 15, 2011 |
9 | Pedobear | November 22, 2011 |
10 | Casually Pepper Spray Everything Cop | October 18, 2011 |
11 | Skyrim Catchphrases | December 15, 2011 |
12 | First World Problems | December 22, 2011 |
Kristina Horner left the show in early 2012 and starting with the Ermahgerd episode in August 2012, the cast of internet scientists expanded to Forest Gibson, Sarah Hiraki, Alison Luhrs and Rob Whitehead.
Episode | Subject | Airdate |
---|---|---|
1 | Supercuts | January 12, 2012 |
2 | Protest PIPA/SOPA | January 18, 2012 |
3 | Friend zone | January 26, 2012 |
4 | Shit People Say | February 3, 2012 |
5 | Guile's Theme Goes With Everything | February 10, 2012 |
6 | Cinnamon challenge | February 17, 2012 |
7 | What People Think I Do | March 12, 2012 |
8 | Derp | March 19, 2012 |
9 | Slender Man | March 27, 2012 |
10 | Nyan Cat | April 3, 2012 |
11 | Ancient Aliens | April 10, 2012 |
12 | Socially Awkward Penguin | April 17, 2012 |
13 | Ridiculously Photogenic Guy | April 28, 2012 |
14 | Scumbag Steve | May 10, 2012 |
15 | Dolan | May 29, 2012 |
16 | Ermahgerd | August 9, 2012 |
17 | Girl's Guide to the Internet | August 17, 2012 |
18 | Futurama | August 23, 2012 |
19 | Homestuck | September 7, 2012 |
20 | That Really Rustled My Jimmies | September 14, 2012 |
21 | Fan fiction | September 22, 2012 |
22 | Troll Science | September 28, 2012 |
23 | Intro to Pokémon Memes (Part I) | October 10, 2012 |
24 | Intro to Pokémon Memes (Part II) | October 24, 2012 |
In 2017, a new season that was renamed "Know Your Meme 101" began airing. Many episodes star two hosts being two of these four: Brian Colbert Kennedy, Katie Molinaro, Eric Bellows, and Jon Allen. All episodes narrated by Tucker Maloney, written by William Applegate Jr. The pilot up to episode 7 edited by Lindsay Penn, while episode 8 gave the edit credit to Connel Post Production.
Episode | Subject | Airdate |
---|---|---|
Pilot | Increasingly Verbose Memes | April 2, 2017 |
1 | The Mandela Effect | April 5, 2017 |
2 | Rule 34 | April 12, 2017 |
3 | Cash Me Ousside | April 27, 2017 |
4 | Shooting Stars | May 3, 2017 |
5 | Who Would Win? | May 10, 2017 |
6 | Pepsi United Spicer | May 18, 2017 |
7 | Foodom (Part I) | May 31, 2017 |
8 | Foodom (Part II) | June 12, 2017 |
Episode | Subject | Airdate |
---|---|---|
1 | To Be Fair, You Have to Have a Very High IQ to Understand Rick and Morty | February 3, 2018 |
Episode | Subject | Airdate |
---|---|---|
1 | How Donald Trump Getting 'Arrested' Became A Prevalent Meme Thanks To AI-Generated Images | March 28, 2023 |
Episode | Subject | Airdate |
---|---|---|
N/A | The Game Show! Pwn, Win, or Fail! | March 25, 2009 |
N/A | KYM Meme Week: Geddan / Get Down | December 21, 2009 |
N/A | KYM Meme Week: Yo Dawg | December 22, 2009 |
N/A | KYM Meme Week: Auto Tune | December 23, 2009 |
N/A | KYM Meme Week: Boxxy | December 24, 2009 |
N/A | KYM Meme Week: Keyboard Cat | December 26, 2009 |
Know Your Meme has been praised by numerous publications. Its entries are frequently cited in both journalism and scholarly works covering internet memes. [15] [16] The Daily Dot and The Wall Street Journal described the site as "the Encyclopedia Britannica " of memes and internet culture. [3] [17] Time included Know Your Meme on its list of the "50 Best Websites 2009" for the web series. [18]
Know Your Meme won a Streamy Award in 2010 for Best Guest Star in a Web Series. It won the People's Voice Webby Award in the Blog-Cultural category in 2012. [19] In June 2014, Know Your Meme was inducted into the Web Archiving Program of American Folklife Center at the Library of Congress. [20] In May 2016, the website was cited as a source for explaining the concept of "dank memes" in regards to the political campaigning in the Australian federal election during a discussion on the ABC television programme Insiders . [21] [22]
eBaum's World is an entertainment website owned by Literally Media. The site was founded in 2001 and features comedy content such as memes, viral videos, images, and other forms of Internet culture. Content is primarily user submitted in exchange for points through a monetary point system "eBones."
An Internet meme, or simply meme, is a cultural item that is spread via the Internet, often through social media platforms. Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. The name is from the concept of memes proposed by Richard Dawkins in 1972.
Rocketboom was a daily vlog produced by Andrew Baron in the format of a newscast with a comedic slant. Since 2004 Rocketboom has presented oddities, vlog excerpts, social and political commentary. The Rocketboom weblog and Apollo Pony featured supplemental material unfit for the vlog.
Andrew Michael Baron is the founder of Rocketboom, video aggregator Magma and Humanwire, and the co-founder of Know Your Meme. Baron has taught undergraduate and graduate classes at Parsons School of Design and was teaching IDTech at M.I.T. when he came up with the idea for Rocketboom.
Joanne Colan is the former VJ for MTV Europe and former anchor of the vlog Rocketboom. She is an actress, known for Know Your Logic (2012), Any Given Latitude (2005), and Themes from a Rosary (2012). She was on Discovery's show Dean of Invention alongside Dean Kamen as a correspondent. She also hosted a travel adventure series and she was senior vice president and senior content strategist at Edelman New York.
Cracked.com is a website that was based on Cracked magazine. It was founded in 2005 by Jack O'Brien.
A lolcat, or LOLcat, is an image macro of one or more cats. Lolcat images' idiosyncratic and intentionally grammatically incorrect text is known as lolspeak.
Caitlin Alexandra Hill is an Australian YouTube personality under the name TheHill88. She produces, edits and uploads her videos from her home in Brisbane, and since 2008 from New York City.
I Can Has Cheezburger? is a blog-format website featuring videos and image macros. It was created in 2007 by Eric Nakagawa (Cheezburger), from Hawaii, and his friend Kari Unebasami (Tofuburger). The website was one of the most popular Internet sites of its kind receiving as many as 1,500,000 hits per day at its peak in May 2007. ICHC was instrumental in bringing animal-based image macros and lolspeak into mainstream usage and making Internet memes profitable.
Ben Huh is a South Korean-American internet entrepreneur and the former CEO of The Cheezburger Network, which at its peak in 2010 received 375 million views a month across its 50 sites.
"Charlie bit my finger - again !", more simply known as "Charlie Bit My Finger" or "Charlie Bit Me", is a 2007 internet viral video famous for being at the time the most viewed YouTube video. As of October 2022, the video received over 897 million views. In May 2021, the video was sold as an NFT at auction for over $700,000.
Pedobear is an Internet meme that became popular through the imageboard 4chan. As the name suggests, it is portrayed as a pedophilic cartoon bear. It is a concept used to mock child sex offenders or people who have any sexual interest in children or "jailbait". The bear image has been likened to bait used to lure children or as a mascot for pedophiles.
Jamie Wilkinson is an internet culture researcher and software engineer. Wilkinson started Know Your Meme, a database of viral internet memes whilst working at Rocketboom in New York City. Wilkinson also co-founded VHX, a digital distribution platform targeting independent filmmakers, which was acquired by Vimeo in May 2016.
A rage comic is a short cartoon strip using a growing set of pre-made cartoon faces, or rage faces, which usually express rage or some other simple emotion or activity. They are usually crudely drawn in Microsoft Paint or other simple drawing programs, and were most popular in the early 2010s. These webcomics have spread much in the same way that Internet memes do, and several memes have originated in this medium. They have been characterized by Ars Technica as an "accepted and standardized form of online communication." The popularity of rage comics has been attributed to their use as vehicles for humorizing shared experiences. The range of expression and standardized, easily identifiable faces has allowed uses such as teaching English as a foreign language.
Overly Attached Girlfriend (OAG) is a fictional character and an Internet meme originating in a YouTube video published on June 6, 2012. The character was created by Laina Morris. The video was a submission to a contest held by Justin Bieber who challenged fans to create a "Girlfriend" counterpart to his hit song "Boyfriend". The video, which satirized elements of the Bieber song that have been perceived as clingy, featured Morris staring at the camera with a fixed smile while singing about Facebook-stalking her boyfriend and other themes.
Doge is an Internet meme that became popular in 2013. The meme consists of a picture of a Shiba Inu dog, accompanied by multicolored text in Comic Sans font in the foreground. The text, representing a kind of internal monologue, is deliberately written in a form of broken English. The meme most frequently uses an image of a Shiba Inu named Kabosu, though versions with other Shiba Inus are also popular.
Neetzan Zimmerman is an American journalist and blogger. He gained attention for his tireless aggregation of Internet ephemera at his blog The Daily What, which Cheezburger acquired in 2010, and Gawker. In 2023, The New York Times described him as a "a well-known digital traffic maven".
Images and videos of domestic cats make up some of the most viewed content on the World Wide Web. ThoughtCatalog has described cats as the "unofficial mascot of the Internet".
DreamWorks Animation's Shrek film series, based on William Steig's book of the same name, has an underground Internet fandom that started around 2009.