Hal Varian | |
---|---|
Born | |
Nationality | American |
Academic career | |
Field | Microeconomics, information technology |
Institution | University of California, Berkeley MIT |
School or tradition | Neoclassical economics |
Alma mater | University of California, Berkeley MIT |
Doctoral advisor | Daniel McFadden David Gale |
Doctoral students | Earl Grinols James Andreoni |
Information at IDEAS / RePEc |
Hal Ronald Varian (born March 18, 1947, in Wooster, Ohio) is Chief Economist at Google and holds the title of emeritus professor at the University of California, Berkeley where he was founding dean of the School of Information. Varian is an economist specializing in microeconomics and information economics.
Varian joined Google in 2002 as its chief economist. He played a key role in the development of Google's advertising model and data analysis practices. [1]
Hal Varian was born on March 18, 1947, in Wooster, Ohio. He received his B.S. from MIT in economics in 1969 and both his M.A. in mathematics and Ph.D. in economics from the University of California, Berkeley in 1973.
Varian taught at MIT, Stanford University, the University of Oxford, the University of Michigan, the University of Siena and other universities around the world. He has two honorary doctorates, from the University of Oulu, Finland in 2002, and a Dr. h. c. from the Karlsruhe Institute of Technology (KIT), Germany, awarded in 2006. He is emeritus professor at the University of California, Berkeley, where he was founding dean of the School of Information. [2]
Varian joined Google in 2002 as chief economist, and has worked on the design of advertising auctions, econometrics, finance, corporate strategy, and public policy.
Varian is the author of two bestselling textbooks: Intermediate Microeconomics, [3] an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text aimed primarily at first-year graduate students in economics. Together with Carl Shapiro, he co-authored Information Rules: A Strategic Guide to the Network Economy and The Economics of Information Technology: An Introduction. [4] According to the Open Syllabus Project, Varian is the fourth most frequently cited author on college syllabi for economics courses. [5]
In September 2023, Varian was called to testify in the United States v. Google lawsuit by the Department of Justice on a memo he wrote in 2003: "Thoughts on Google v Microsoft." with the subject "We should be careful about what we say in both public and private". [6] [7] The DOJ also brought up memos where Varian instructed Google employees to avoid the use of language such as "market share," "scale," "network effects," "leverage," "lock up," "lock in," "bundle," and "tie.", [7] to avoid Google from being perceived as being a monopoly and to avoid scrutiny from antitrust watchdogs. [8]
Varian is married and has one child, Christopher Max Varian. [9]
Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. Microeconomics focuses on the study of individual markets, sectors, or industries as opposed to the economy as a whole, which is studied in macroeconomics.
A monopoly, as described by Irving Fisher, is a market with the "absence of competition", creating a situation where a specific person or enterprise is the only supplier of a particular thing. This contrasts with a monopsony which relates to a single entity's control of a market to purchase a good or service, and with oligopoly and duopoly which consists of a few sellers dominating a market. Monopolies are thus characterised by a lack of economic competition to produce the good or service, a lack of viable substitute goods, and the possibility of a high monopoly price well above the seller's marginal cost that leads to a high monopoly profit. The verb monopolise or monopolize refers to the process by which a company gains the ability to raise prices or exclude competitors. In economics, a monopoly is a single seller. In law, a monopoly is a business entity that has significant market power, that is, the power to charge overly high prices, which is associated with unfair price raises. Although monopolies may be big businesses, size is not a characteristic of a monopoly. A small business may still have the power to raise prices in a small industry.
An oligopoly is a market in which control over an industry lies in the hands of a few large sellers who own a dominant share of the market. Oligopolistic markets have homogenous products, few market participants, and inelastic demand for the products in those industries. As a result of their significant market power, firms in oligopolistic markets can influence prices through manipulating the supply function. Firms in an oligopoly are also mutually interdependent, as any action by one firm is expected to affect other firms in the market and evoke a reaction or consequential action. As a result, firms in oligopolistic markets often resort to collusion as means of maximising profits.
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Carl Shapiro is an American economist and an academic who serves as the Transamerica Professor of Business Strategy at the University of California, Berkeley, Haas School of Business. He is the co-author, along with Hal Varian of Information Rules: A Strategic Guide to the Network Economy, published by the Harvard Business School Press. On February 23, 2011, The Wall Street Journal reported that President Barack Obama intended to nominate Shapiro to his Council of Economic Advisers.
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