Google Search is a search engine provided and operated by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is the most-visited website in the world. Additionally, it is the most searched and used search engine in the entire world.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Google Groups is a service from Google that provides discussion groups for people sharing common interests. The Groups service also provides a gateway to Usenet newsgroups via a shared user interface.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
"Don't be evil" is Google's former motto, and a phrase used in Google's corporate code of conduct.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search.
Matthew Cutts is an American software engineer. Cutts is the former Administrator of the United States Digital Service. He was first appointed as acting administrator, to later be confirmed as full administrator in October 2018. Cutts previously worked with Google as part of the search quality team on search engine optimization issues. He is the former head of the web spam team at Google.
A search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that cannot be indexed and searched by a web search engine falls under the category of deep web.
Google and its subsidiary companies, such as YouTube, have removed or omitted information from its services in order to comply with company policies, legal demands, and government censorship laws.
Google Personalized Search is a personalized search feature of Google Search, introduced in 2004. All searches on Google Search are associated with a browser cookie record. When a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user visited through previous search results. This provides a more personalized experience that can increase the relevance of the search results for the particular user. Such filtering may also have side effects, such as the creation of a filter bubble.
Criticism of Google includes concern for tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy and collaboration with the US military on Google Earth to spy on users, censorship of search results and content, and the energy consumption of its servers as well as concerns over traditional business issues such as monopoly, restraint of trade, antitrust, patent infringement, indexing and presenting false information and propaganda in search results, and being an "Ideological Echo Chamber".
DuckDuckGo (DDG) is an internet privacy company. DuckDuckGo offers a number of products oriented towards helping people protect their privacy online, most notably, a private search engine, a tracker-blocking browser extension, email protection and app tracking protection for Android.
Personalized search refers to web search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results.
The campaign for the neologism "santorum" started with a contest held in May 2003 by Dan Savage, a sex columnist and LGBT rights activist. Savage asked his readers to create a definition for the word "santorum" in response to then-US senator Rick Santorum's views on homosexuality and comments about same sex marriage. In his comments, Santorum had stated that "[i]n every society, the definition of marriage has not ever to my knowledge included homosexuality. That's not to pick on homosexuality. It's not, you know, man on child, man on dog, or whatever the case may be." Savage announced the winning entry, which defined "santorum" as "the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex." He created a web site, spreadingsantorum.com, to promote the definition, which became a top internet search result, displacing the senator's official website on many search engines, including Google, Yahoo! Search, and Bing.
Google+ was a social network that was owned and operated by Google until 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.
Google Mobile Services (GMS) is a collection of proprietary applications and application programming interfaces (APIs) services from Google that are typically pre-installed on Android devices, such as smartphones, tablets, and smart TVs. GMS is not a part of the Android Open Source Project (AOSP), which means an Android manufacturer needs to obtain a license from Google in order to legally pre-install GMS on an Android device. This license is provided by Google without any licensing fees except in the EU.
Google's changes to its privacy policy on March 16, 2012 enabled the company to share data across a wide variety of services. These embedded services include millions of third-party websites that use AdSense and Analytics. The policy was widely criticized for creating an environment that discourages Internet-innovation by making Internet users more fearful and wary of what they do online.
"Did Google Manipulate Search for Hillary?" is a 2016 YouTube video uploaded by SourceFed.
